- Company: John Lewis
- Job title: Customer Experience Director
Recognised as one of the UK's leading brand communications strategists, Peter Cross, Director of Customer Experience at John Lewis and ex-business partner of Mary Portas is a regular commentator on TV Radio and the national press on the subjects of retail, branding and consumer trends.
Peter has worked in marketing communications for over 20 years, starting his career at Burberry in the European buying team followed by eleven years overseas at L'Oreal.
In 2000 Peter took up a position with the Richemont Group in charge of global communications for Dunhill before joining forces with Mary at Yellowdoor as Managing Partner in 2004.
Between 2007 and 2012, they built one of London's best respected retail and brand marketing agencies with clients ranging from Louis Vuitton and Mercedes Benz to Westfield, Clarks and Matalan.
The pair also launched a number of broadcast and merchandise projects including the highly acclaimed Mary Queen of Shops, on BBC2, 'Mary Portas: Secret Shopper' on Channel 4 as well as 'Mary's "Living and Giving" charity shops - widely respected as the most innovative and charity shops in the UK. In 2010, they launched a fashion range for the forty plus woman, televised through a Channel 4 series, Mary Queen of Frocks.
In 2011, Peter collaborated with Mary on the creation of "The Portas Review", a series of recommendations to Government. Peter now sits on the Governments High Street Forum - a group of business leaders tasked with revitalizing the nations high streets and in 2014 assisted in the completion of a capability review for NHS Communications.
In June 2013, Peter joined John Lewis as Communications Director. Since his arrival, PR Week, the magazine of the communications industry has said that Peter has transformed its approach to communications and helped reposition the brand as a barometer for Britain's shopping habits.
For 2016, Peter was voted the number one Corporate and City Communications professional in the UK saying that under Peter Cross' comms leadership John Lewis has become the definitive zeitgeist retailer with a canny knack of combining an excellent corporate reputation and high visibility among consumers - most notably through the annual Christmas campaign.