What motivates suppliers to share knowledge with their buyers?
A supplier's anticipated future dependence on a buyer can affect their motivation to share knowledge.
Wednesday 8 February 09.30-10.30 (GMT)
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A supplier's anticipated future dependence on a buyer can affect their motivation to share knowledge.
Read more on What motivates suppliers to share knowledge with their buyers?
Dr Alessandro Biraglia and Dr Bill Davvetas discuss their recent research, looking at the increased preference for independent brands.