- Company: Tesco Hospitality
- Job title: Managing Director
Adam is a Marketer and Strategist with a specialism in the hospitality and food and drink sectors. Adam is currently Managing Director of Tesco Hospitality, a subsidiary of Tesco PLC which develops and manages restaurants and coffee shops in Tesco Stores. For 15 years Adam worked for Mitchells & Butlers, the largest operator of pubs, bars and restaurants in the UK where he was Marketing and Strategy Director. This involved creating restaurant and bar concepts, as well as all the more conventional elements of the marketing mix. Adam also spent seven years in Strategy consulting, where he was Vice President of Gemini Consulting, working on a wide range of strategy and marketing assignments. Whilst at Gemini, he established their business in Southern Africa.
Adam studied Archaeology and History at the University of Leeds and has an MBA from London Business School. He lives in Oxford with his wife Caroline and they have two children. When not working, Adam remains a keen student of history, anthropology and economics (all interests which started as a student at Leeds) and enjoys music and travel.