Robert Hocking

Robert's career working with brands and retail began in the late '80s and led to him launching his own agency in January of 1995. In the course of nearly eight years he was responsible for building the business from a single advertising agency into a group of four integrated agencies working in the areas of advertising, public relations, digital, and environmental design.

After selling his interest in the business, Robert was recruited into the strategic planning department of Ogilvy & Mather where he worked in the position of Vice President, Strategic Planning between Toronto, New York, and Chicago. From this role he moved to sister agency Young & Rubicam as Senior Vice President, Managing Director with responsibility for two of their offices. In September 2007 Fitch Worldwide, the world's foremost retail design company, recruited Robert to London where he served for 5 years on the global board as their Chief Development Officer.

Robert's overall experience spans B to B and B to C categories for the likes of Motorola, Kraft, Nokia, Unilever, Watirose, Metro, John Lewis Partnership, Dell, IBM, British American Tobacco, Moet Hennessey, Cisco, Dell, Philips, and Fairmont Hotels, across global markets including the US, the UK, Germany, Russia, Nigeria, India, the UAE, Argentina and China.

Today, Robert has launched Virtual IQ (ViQ) with other expert partners to support businesses in the areas of consumer research, path to purchase analysis and channel strategy, content creation and commercial analytics.