Geoff Sims

Geoff Sims has over 30 years' experience in the recruitment industry and after leaving Hays Recruitment in 2017 has launched Waqe Consulting.

"After 33 years in the world of recruitment within both the UK and mainland Europe,18 at MD level, I decided it was time to set up my own consultancy to support the industry I love. Waqe consulting is established to offer strategic support, leadership coaching and sales training within the recruitment agency sector and expertise to "in house" recruitment teams in the wider public and private sector arena."

He began his professional career as an accountant with Unilever, Litton Industries and the Hunting Group. After seven years as an accountant Geoff made the move into recruitment.

A West Yorkshire resident for over 13 years, he joined Hays team in Leeds as a trainee consultant in 1984 and in 1992 was promoted to Regional Director of Accountancy and Finance. After a further two years he was promoted to Managing Director of Hays Office Support in the UK and in 1999 he founded and became Managing Director of Hays Contact Centres. Since then he has developed these businesses into a leading supplier of permanent and interim staff across the UK.

In 2011 he was appointed Managing Director for all the Hays businesses in the West and Wales region and two years later moved to his current role as the Managing Director of East of England as well as continuing the national leadership of Hays Office Support.

As well as being instrumental in the success of Hays' UK business, during his career with Hays Geoff also established the Hays business in Sweden and was actively involved in early ventures in the Netherlands that led to the acquisition and growth of the business there.

Geoff is also a judge of the European Call Centre & Customer Service awards and sits on the council for the CBI in the East of England. He also has regular appearances on BBC East as a commentator on local employment trends and issues.

Geoff comments;

I was honoured to be asked to act as a 'Leader in Residence' for the University of Leeds. I am passionate about seeing people achieve their goals and assisting in this quest. During my 30 years in recruitment I have advised individuals of all levels on their careers. I or my teams have also advised companies of all sizes in all commercial or public sectors on their recruitment and strategic Human resource planning. I firmly believe that I can offer huge insight to assist you in your choice of role or sector and the way to achieve your goals.