Artificial Intelligence for innovative, sustainable and inclusive futures

• Dr Hutan Ashrafian – Visiting Professor of Research Impact 
• Dr Aritad (Alan) Choicharoon – Lecturer in Business Analytics 
• Dr Youngbin Joo - Lecturer in Strategic Management 
• Dr Richard Hodgett – Associate Professor in Business Analytics and Decision Science
• Dr John Palfreyman – Associate Professor in Digital Strategy
• Professor Krsto Pandza – Professor of Strategy and Innovation  
• Dr Serena Pugliese - Lecturer in Marketing 
• Professor Lynda Jiwen Song – Professor in Management 
• Dr Panagiotis Stamolampros – Associate Professor in Business Analytics
• Dr Simon van Baal – Lecturer in Behavioural Decision Making 
• Professor Chee Yew Wong – Professor of Supply Chain Management 
• Dr Xingjie Wei – Associate Professor in Business Analytics & Machine Learning  

Sustainability, inequalities, and societal understanding 

• AI-powered sourcing tool for fashion and textile companies to assess environmental and social risks 
• An Artificial Intelligence approach to financial vulnerability 
• Climate change, social inequality & psychosocial wellbeing with emerging digital data – a multidisciplinary network between UK and South Korea  
• Predicting inequality from digital textual data 
• Promoting sustainable digital consumption in the era of AI-driven social media marketing 
• Understanding the COVID 19 misinformation flow using artificial Intelligence (AI) based tools and citizen panels 

Corporate innovation and digital transformation 

• Establishing the feasibility of using machine learning to investigate UK company strategy and performance 
• Framing the future: how AI medical device companies develop innovation capabilities and shape market narratives 
• Knowledge Transfer Partnership with SR Mailing 
• Knowledge Transfer Partnership with Katchr 
• Knowledge Transfer Partnership with Johnson and Johnson Medical Limited: improving demand planning and forecast accuracy through digital sophistication and use of data

2025 

• ​​​​​Mahmoud AB, V Kumar, Spyropoulou S. 2025. Identifying the Public's Beliefs About Generative Artificial Intelligence: A Big Data Approach, IEEE Transactions on Engineering Management. 
• Bhatia S, Van Baal ST, Wang, F, Walasek, L. 2025. Computational Analysis of 100K Choice Dilemmas. Proceedings of the National Academy of Science. https://doi.org/10.1073/pnas.2406489122; https://doi.org/10.31234/osf.io/hzv7c. 
• Jiang W, Feng T, Wong CY. 2025. How big data analytics capabilities drive supply chain resilience: The mediating roles of supply chain visibility and flexibility. International Journal of Physical Distribution and Logistics Management. https://doi.org/10.1108/IJPDLM-07-2024-0252  
• Li, Z., Stamolampros, P., & Zhao, X. 2025. ESG practices through the lens of employees in hospitality: Insights from employee-generated data. International Journal of Hospitality Management, 124, 103992.

 2024 

• Choicharoon, A., Hodgett, R., Summers, B. and Siraj, S., 2024. Hit or miss: A decision support system framework for signing new musical talent. European Journal of Operational Research, 312(1), pp.324-337. 
• Zhang, H., Joo, Y. and Pandza, K. (2024). Navigating regulatory waters: Aligning identity and technological capabilities in AI medical startups. Academy of Management Proceedings. 
• Giannetti, V., Chen, J. and Wei, X. ,2024, "Actors' facial similarity and its impact on US movies' box-office performance in East and South-East Asia", International Marketing Review 
• Li, Z., Stamolampros, P., & Zhao, X. (2024). Dynamics in the asymmetric effects of job attributes on employee satisfaction: A mixed-method approach using big data. Tourism Management, 105, 104967.

2023 and earlier 

• Huang, W., Vismara, S., Wei, X., 2022, Confidence and capital raising, Journal of Corporate Finance 
• Yu W, Wong CY, Chavez R, Jacobs MA. 2021. Integrating big data analytics into supply chain finance: The roles of information processing and data-driven culture. International Journal of Production Economics. 236 https://doi.org/10.1016/j.ijpe.2021.108135 

• “The hidden harms of gambling – and how to prevent them”, Dr Simon van Baal, Research and Innovation Blog, March 2025 
• “AI meets healthcare: why management matters more than technology”, Professors Krsto Pandza and Hutan Ashrafian, Research and Innovation Blog, February 2025 
• “DeepSeek: what you need to know about the Chinese firm disrupting the AI landscape”, The Conversation, January 2025 
• Revolutionising financial decision-making with emerging technologies and interdisciplinary approaches, Dr Xingjie Wei, Research and Innovation Blog, January 2025 
• “Using AI as a force for management innovation”, Professor Chee Yew Wong, Dr Josh Morton, Dr Nabi Omidvar, Professor Aristeidis Theotokis and Professor Krsto Pandza, Research and Innovation Blog, November 2024 
• “The limitations and potential of AI - and the role humans have to play in its success”, Professor Aristeidis Theotokis and Rashik Parmar, Research and Innovation Podcast, November 2024 
• “How close are we to an accurate AI fake news detector?”, Professor Magda Osman, The Conversation, November 2024 
• “In future, we’ll see fewer generic AI chatbots like ChatGPT and more specialised ones that are tailored to our needs”, Dr Stuart Mills, The Conversation, September 2023