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Aritad (Alan) Choicharoon

Aritad (Alan) Choicharoon

  • Position: Senior Lecturer in Business Analytics
  • Areas of expertise: Applied Data Science; Natural Language Processing; Multi-Criteria Decision Analysis; Decision Support System; Artificial Intelligence,
  • Email: A.Choicharoon@leeds.ac.uk
  • Location: 1.24 Charles Thackrah
  • Website:

Profile

I have been a lecturer in business analytics at Leeds University Business School since 2020. In this role, I am responsible for designing and delivering various modules focusing on quantitative modelling and analytics. In particular, I designed and developed LUBS5991M, Creating Effective Data Visualisation module, one of the fastest-growing PGT modules in LUBS.

I am committed to delivering high-quality education driven by research and industry trends. Alongside my interest in ensuring good quality education, I am active in the data scientist community and research, focusing on an applied project that has the potential for real-world impact.

In the past, I worked as a data scientist at an international e-commerce platform focusing on marketing analytics and as a researcher at a top-3 international music label focusing on the use of AI in talent scouting.

Responsibilities

  • Professional Development Tutor for MSc Business Analytics and Decision Science

Research interests

  • The intersection of AI and DSS, particularly the potential of large language models to support complex decision-making in information management and rational reasoning.
  • Applied data science in business, such as in data mining and consultancy.
  • Integrating data, machine learning, and decision science in the music industry.
  • Human interaction with multi-criteria decision support system
  • The role of decision support system in business.
  • Applied machine learning
  • Application of deep learning/reinforcement learning in managerial decision-making
  • Interpretable and explainable artificial intelligence.

Qualifications

  • BEng Aerospace Engineering
  • MSc Business Analytics and Decision Science

Professional memberships

  • Certified Analytics Professional (CAP)
  • Fellow of the Higher Education Academy
  • Member of Operation Research Society
  • Certified Management & Business Educator

Student education

I am responsible for teaching of the following modules:

  • Business Analytics and Decision Science (LUBS5308M) – Module Leader
  • Creating Effective Data Visualisation (LUBS5991M) – Module Leader

I used to be involved in teaching with the following modules:

  • Forecasting and Advanced Business Analytics (LUBS5309M)
  • Evidence Based Consultancy (LUBS5318M)
  • Machine Learning in Practice (LUBS5990M)

Research groups and institutes

  • Centre for Decision Research