Research Assistant and Associate Faculty, Management Division

Email:
V.Lesic@leeds.ac.uk
Telephone:
+44 (0)113 34 33482
Categories:
Management, Centre for Decision Research (CDR), Socio-Technical Centre (STC), Staff, Academic, Associate Faculty, Research Centres, Divisions
Location:
1.25 Charles Thackrah
Expertise/Research:
Consumers' perceptions of energy use; environmental decision-making
Profile

Qualifications

PhD Behavioural Decision Research, University of Leeds, United Kingdom 

Fulbright Predoctoral Research Program, Carnegie Mellon University, USA 

MA International Relations and Diplomacy (Distinction), Dubrovnik International University, Croatia 

MA Psychology (Distinction), University of Zadar, Croatia 

BA Psychology, University of Zadar, Croatia
 

Scholarship 

University of Leeds 110 Anniversary Research Scholarship, Leeds United Kingdom (2014-2017) 

Fulbright Scholarship for Predoctoral Research at Engineering and Public Policy Department and Center for Climate and Energy Decision Making at Carnegie-Mellon University, USA (2013-2014) 

National's TOP scholarship for excellence in studying, Zadar, Croatia (2010-2011)  

Professional Memberships

Active member of IAEE (International Association for Energy Economics), alumni member of EFPSA (European Federation of 
Psychology Students' Associations).

Experience

Vedran Lesic is Associate Faculty at Centre for Decision Research at the Leeds University Business School. He is working on the European Commission’s project SPRING with the primary aim to enhance the uptake of new and novel systems and technologies for improving resource and energy efficiency in the EU process industries. He is working on the project to redesign and improve the way metrics about impact and innovation are being measured together with Dr Richard Hodgett and Professor Alan Pearman. He recently completed his doctoral degree on topic of “Understanding and Informing Consumers’ About Their Electricity Use”. He was a recipient of University of Leeds 110 Anniversary Research Scholarship and worked within the Consumer Data Research Centre and the Centre for Decision Research under the supervision of Professor Wändi Bruin de Bruin, Dr Matthew Davis, Professor Inês Lima Azevedo and with special advisory from Dr Tamar Krishnamurti. The team incorporated methods from behavioural decision research, psychology, engineering and public policy. Vedran has participated in several international conferences and events and if you would like to see more of his GESA research talk click on this link: https://www.youtube.com/watch?v=Zw5kgBXVuxM

Awards

Award of the Dean's Prize for Research Community, Leeds University Business School, Leeds, United Kingdom (December, 2017) 

Society for Risky Analysis – Europe Scholarship for best paper “Assessing consumers' perceptions of electricity use: Does providing reference points help? “awarded Society for Risky Analysis – Europe, Lisbon, Portugal (June, 2017) 
 

EDAMBA Summer Research Academy Stipend for research project: “Do consumers know how much electricity is used by their appliances?” awarded by Leeds University Business School, Leeds, UK (April, 2016) 

Best Postgraduate Research of Leeds University Business School awarded by Faculty Graduate School Committee, University of Leeds, Leeds, UK  (December, 2016) 

Tom Lupton 1st prize for Doctoral Poster Presentation Competition “Can consumer know their electricity use? Answers from big data” awarded by White Rose DTC Business and Management, Accounting and Finance, and Work Psychology Pathway Conference, Leeds, UK (July, 2016) 

2nd Prize for Doctoral Poster Presentation Competition “Do consumers know their electricity use?” awarded by 5th White Rose SSDTC Annual Conference 2016 – ‘Data And Methods: Innovations And Connections’, Leeds, UK (June, 2016) 

Seedcorn Fund for Research Project: “Improving consumers’ perceptions of their electricity use” awarded by Leeds University Business School together with Matthew Davis, Leeds, United Kingdom (June, 2015) 

Pittsburgh Conference Scholarship awarded by United States Association for Energy Economics (USAEE)/ International Association for Energy, Pittsburgh, PA, USA (July, 2015) 

Precourt Energy Efficiency Center Student Fellowship awarded by Behavior, Energy and Climate Change (BECC) Conference, Sacramento, CA, USA (June, 2015) 

Winner of Better Building Case Study Competition for Best Proposal for both cases A Side of Savings: Energy Efficiency in the Restaurant Franchise Model and Picking up PACE: Taking Commercial PACE Financing to Scale awarded by US. Department of Energy, Washington DC., USA (April, 2014) 

Winner of Energypath: Convergence Scholarship awarded by Sustainable Energy Fund and Albright College, Reading, PA, USA (March, 2014) 

Winner of Pike Powers Research Fellowship awarded by Pecan Street Project Inc., Austin, TX, USA (2013-2014) 

Winner of Huawei Summer Camp Prize awarded to top 10 students in Croatia by Office of the President of Croatia, Huawei Technologies Company and Embassy of the People's Republic of China in Croatia (2010)  

Winner of Rector's prize in University of Zadar (2010) awarded for excellence in studying to the top 10 performing students, University of Zadar, Croatia (2010)

Research

People are constantly making many decisions that could affect their well-being, finances, environment and other domain of their life. The main aim of my research is to use the theories and methods from behavioural decision research and user experience to understand and improve how people make decisions. Vedran’s main interests are in the following areas:

-        Understanding the interaction between human, new technologies and design

-        Understanding and improving communications and metrics in measuring impact and innovation in different industries

-        Understanding and informing consumers’ perceptions and decisions about their energy use

-        Understanding how people process facial expressions of emotion (e.g. Face in the Crowd phenomenon)

Teaching

Dr Vedran Lesic provided teaching support to two postgraduate modules: Effective Decision Making (LUBS5221M) and Evidence-Based Consultancy (LUBS5318M) and two undergraduate modules: How Managers Makes Decisions (LUBS2785) and Evidence-Based Consultancy (LUBS2931). During his PhD studies we was involved in teaching two more undergraduate modules: Organizational Behavior in Practice (LUBS2895) and Management Research and Analysis (LUBS2910) and one postgraduate module Organizational Change and Development (LUBS5386M). 

Publications

Journal Articles

Lesic, V., Bruine de Bruin, W., Davis, M.C., Krishnamurti, T., & Azevedo, I.M.L. (in press). Consumers’ perceptions of energy use and energy savings. Environmental Research Letters. 

Thesis 

Lesic, V. (2017) Understanding and Informing Consumers' Perceptions of Their Electricity Use. PhD thesis, University of Leeds.  

Lesic, V. (2013). Behavioural Change in Energy Policy: The EU and Beyond. Master dissertation, Dubrovnik International University, Croatia. 

Lesic, V. (2012). Some personal correlates of efficacy in recognition of emotional facial expressions in the Face in the Crowd task. Master dissertation, Department of Psychology, University of Zadar, Croatia). 

Lesic, V. (2009). Recognition of facial expression of positive and negative emotions in the Face in the Crowd task. Bachelor dissertation, Department of Pyschology, University of Zadar, Croatia.  

Peer Reviewed Conference presentations 

Lesic, V., Bruine de Bruin, W., Davis, M., Azevedo, I. L. and Krishnamurti, T. (2017). Assessing consumers' perceptions of electricity use: Does providing reference points help? In Proceedings of the 2017 Behavior, Energy and Climate Change (BECC) Conference, Sacramento, CA, USA. 

Lesic, V., Bruine de Bruin, W., Davis, M., Azevedo, I. L. and Krishnamurti, T. (2017). Assessing consumers' perceptions of electricity use: Does providing reference points help? In Proceedings of the 2017 Subjective Probability, Utility, and Decision Making (SPUDM) Conference, Haifa, Isreal. 

Lesic, V., Azevedo,, I. L., Krishnamurti, T., Bruine de Bruin, W., & Davis, M. (2017). Do consumers know how much electricity is used by their appliances? Paper presented at the 2017 Summer Institute on Bounded Rationality, Max Plank Institute on Human Development, Berlin, Germany. 

Lesic, V., Bruine de Bruin, W., Davis, M., Azevedo, I. L. and Krishnamurti, T. (2017). Assessing consumers' perceptions of electricity use: Does providing reference points help? Paper presented at the 1st Student Conference on Sustainable Futures, University of Leeds, Leeds, United Kingdom. 

Lesic, V. (2016). Do consumers know how much electricity is used by their appliances? Paper presented at the 7th annual University of Leeds Postgraduate Research Conference, University of Leeds, Leeds, United Kingdom. 

Lesic, V., Azevedo,, I. L., Krishnamurti, T., Bruine de Bruin, W., & Davis, M. (2016). Do consumers know how much electricity is used by their appliances? Paper presented at the 2016 EDAMBA (European Doctoral programs Association in Management & Business Administration) Summer Research Academy, Athens, Greece. 

Lesic, V., Azevedo,, I. L., Krishnamurti, T., Bruine de Bruin, W., & Davis, M. (2016). Do Can consumer know their electricity use? Answers from big data. Paper presented at the White Rose DTC Business and Management, Accounting and Finance, and Work Psychology Pathway Conference, Leeds, United Kingdom. 

Lesic, V., Azevedo,, I. L., Krishnamurti, T., Bruine de Bruin, W., & Davis, M. (2016). Do Can consumer know their electricity use? Paper presented at the 5th White Rose SSDTC Annual Conference – ‘Data and Methods: Innovations and Connections’, Leeds, United Kingdom. 

Lesic, V., Azevedo,, I. L., Krishnamurti, T., Bruine de Bruin, W., & Davis, M. (2015). Do Consumers know how much Electricity is used by their Appliances?. In Proceedings of The Dynamic Energy Landscape, 33rd USAEE/IAEE North American Conference, Oct 25-28, 2015. International Association for Energy Economics. 

Lesic, V., Azevedo,, I. L., Krishnamurti, T., Bruine de Bruin, W., & Davis, M. (2015). Can consumers assess how much energy is used by specific appliances? In Proceedings of the 2015 Behavior, Energy and Climate Change (BECC) Conference, Sacramento, CA, USA 

Lesic, V., Azevedo,, I. L., Krishnamurti, T., Bruine de Bruin, W., & Davis, M. (2015). Do consumers know how much electricity is used by their appliances? In Proceedings of the 2015 Subjective Probability, Utility, and Decision Making (SPUDM) Conference, Budapest, Hungary. 

Lesic, V. (2016). Do consumers know how much electricity is used by their appliances? Paper presented at the White Rose SSDTC Business and Management Pathway Conference, Sheffield, United Kingdom. 

Lesic, V., Azevedo, I. L. & Krishnamurti, T. (2014). Understanding customers’ (mis)perceptions of home energy use. In Proceedings of the International WikiEnergy Data Conference, Austin, Texas, USA. 

Lesic, V. (2014). Why consumers' (mis)perceptions matter? Paper presented at the Global Environments Summer Academy, Bern, Switzerland. 

Međugorac, V., Schuitema, G., & Lešić, V. (2014). Croatia’s referendum on a golf project: voters’ motivations. In Proceedings of 28th International Conference of Applied Psychology" From crisis to sustainable well-being". 

Lesic, V. (2013). Changing energy behaviour through public policy? Paper presented at the Climate Change and Sustainability Conference , New Orleans, USA. 

Lesic, V. (2013). Changing energy behaviour through public policy? Paper presented at the 27th European Federation of Psychology Students associations (EFPSA) Congress, Izmir, Turkey. 

Lesic, V., & Adorić, V. Ć. (2012). The effect of the matrix shape on the efficacy in the" Face in the Crowd" Task. In Proceedings of 18th Psychology Days in Zadar, University of Zadar, Croatia. 

Lesic, V., & Adorić, V. Ć. (2011). Efficacy in recognition of emotional facial expressions in the Face in the Crowd task with regard to cerebral hemispheres dominance. In  Proceedings of Experimental Psychology Days in Rijeka, University of Rijeka, Croatia. 

Lesic, V., & Adorić, V. Ć. (2010). Some personal correlates of efficacy in recognition of emotional facial expressions in the Face in the Crowd task. In Proceedings of 17th Psychology Days in Zadar, University of Zadar, Croatia. 

Adorić, V. Ć., Jurkin, M., & Lesic, V. (2010). Exploring the latent structure of the Justice Sensitivity Scale in student samples from Croatia and Bosnia and Herzegovina. In Proceedings of 9th Alps Adria Psychology Conference, University of Klagenfurt, Austria. 

Lesic, V., & Adorić, V. Ć. (2009). Processing of simple schematic facial expression of emotion in the Face in the Crowd task. In In Proceedings of Trieste Symposium on Perception and Cognition and the 17th Kanizsa Lecture, University of Trieste, Italy. 

Lesic, V., & Adorić, V. Ć. (2009). Subjective importance of justice: An overview of the Justice Centrality Scale and its correlates. In Proceedings of 1st Psychology Days in Sarajevo, University of Sarajevo, Bosnia and Herzegovina. 

Lesic, V., Bužančić,  D., Santini, M & Mesić, M. (2009). Examination of quantitative and qualitative aspects of reporting on physical appearance and eating disorders. In Proceedings of 17th annual conference of Croatian Psychological Association - Responsibility: personal, professional, social, Split, Croatia. 

Lesic, V., Pavela, I., Dujić, I., Plavčić, J. & Prenđa, S. (2008). Media approach to family child abuse. In Proceedings of Scientific Symposium on Violence „Violence against children and among children”, University of Osijek, Croatia. 

 

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