Dr Dionysius Ang

Profile

Dionysius Ang is an Associate Professor in Marketing at Leeds University Business School. Prior to joining Leeds University Business School, Dr. Ang was a Marie Curie Early Stage Researcher at KU Leuven and INSEAD where received her PhD in Business Economics (Marketing) and MSc in Management respectively. In addition to a Research Masters in Social Psychology from Tilburg University, she was also a visiting scholar at the University of Pittsburgh.    
 

Dr. Ang’s research focuses on consumer behaviour, with a focus on affect and decision-making. It revolves around three broad themes (1) payment methods (e.g. buy-now-pay-later), (2) returns and cancellations and (3) choice architecture. Her research has appeared in top-tiered journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Applied Psychology, as well as numerous conferences such as Association of Consumer Research, Society for Judgement and Decision-Making. As part of her research, Dr Ang has worked with members of the clothing industry, to help design win-win solutions to promote customer satisfaction and sales.

Responsibilities

• Research Ethics Lead
• Faculty Representative - Library

Research interests

• Consumer Psychology
• Digital Marketing 
• Affect
• Financial Decision-Making 

Qualifications

• Ph.D., Business Economics (Marketing), Katholieke Universiteit Leuven
• MSci. Management (Marketing), INSEAD
• Research Masters, Social and Behavioural Sciences, Tilburg University
• Bachelor of Social Sciences Majoring in Psychology & OBHR, Singapore Management University

Professional memberships

• American Marketing Association
• Association for Consumer Research
• Society for Consumer Psychology
• European Marketing Academy
• Society for Judgment and Decision Making

Student education

I am the Module leader for LUBS5449M Digital & Interactive Marketing.

I supevise UG and PG dissertations. 

Research groups and institutes

• Global and Strategic Marketing Research Centre