Dr Dionysius Ang

Dr Dionysius Ang


Dionysius Ang is a Lecturer (Assistant Professor) in Marketing at Leeds University Business School. Prior to joining Leeds University Business School, Dr. Ang was a Marie Curie Early Stage Researcher at KU Leuven and INSEAD where received her PhD in Business Economics (Marketing) and MSc in Management respectively. In addition to a Research Masters in Social Psychology from Tilburg University, she was also a visiting scholar at the University of Pittsburgh.    

Dr. Ang’s research focuses on consumer behaviour, particularly as it relates to affect and decision-making. It revolves around three broad themes (1) how specific emotions such as regret affect consumer evaluations and behaviours (2) how return & cancellation policies and payment methods (e.g. buy-now-pay-later) facilitate purchases (3) how information presentation influence goal pursuit. Her research has appeared in top-tiered journals such as Journal of Applied Psychology, as well as numerous conferences such as Association of Consumer Research, Society for Judgement and Decision-Making. As part of her research, Dr Ang has worked with members of the clothing industry, to help design win-win solutions to promote customer satisfaction and sales.


  • Academic Integrity Representative

Research interests

- Emotions

- Digital Marketing 

- Goals and Motivation  


  • Ph.D., Business Economics (Marketing), Katholieke Universiteit Leuven
  • MSci. Management (Marketing), INSEAD
  • Research Masters, Social and Behavioural Sciences, Tilburg University
  • Bachelor of Social Sciences Majoring in Psychology & OBHR, Singapore Management University

Professional memberships

  • American Marketing Association
  • Association for Consumer Research
  • Society for Consumer Psychology
  • European Marketing Academy
  • Society for Judgment and Decision Making

Student education

Module leader for LUBS5449M Digital & Interactive Marketing