Christina Phillips

Lecturer in Business Analytics/Statistics
Management Division

+44 (0)113 343 6850
Staff, Academic, Centre for Decision Research (CDR), Divisions, Management
1.14 Charles Thackrah
Reducing uncertainty in human processes via analytics


Diploma in Physics and Mathematical Modelling, Open University

BSc Joint Honour’s in Mathematics and Physical Oceanography, Bangor University

PhD in Operations Management and Business Analytics, Bangor University


Current Position at Leeds University Business School

               Lecturer Business Analytics/Statistics

Additional Positions

               Visiting Researcher, forLAB, Bangor Business School (

Previous positions

               Business Analyst/Researcher, Siemens Healthineers, Gwynedd

               R&D Manager, forLAB, Bangor Business School (

               Awarded the Siemens/CoBLESS PhD Studentship


Dr Christina J. Phillips has an eclectic background from tutoring in Physics and Statistics to running her own art and design company.  Her specialism has always been in Mathematical Modelling but through recent in-industry research this has been extended to include ways to facilitate and maximise benefit from participative modelling and design. 

Her work has helped to improve operations and promote cultural change in a multinational organisation.  Leading to substantial savings across the organisation and moving it toward a more questioning data driven culture.

Christina also worked for four and half years as a Business Analyst and Researcher at Siemens Healthineers, providing senior management and staff with Business Intelligence and improving their data management.  In this work she gained an understanding of the analytics needs of businesses and experienced first-hand many of the difficulties faced by organisations in moving toward a data driven culture.   


In 2015 Forbes predicted that embedded analytics could save US companies $60 B by 2020 but, in order for companies to leverage the full capabilities of analytics in their organisations, the human analytics interface must be robust and fit for purpose. This is especially so in uncertain environments where the reliance on human decision making and management is high, but how can we achieve this? 

Dr Christina Phillips’ research into reducing uncertainty in human processes via analytics has led to the development of a multi-methodology approach called Human Centric Analytics (HCA) ©. By coupling various methods she has illuminated how participative analytics development has the power to facilitate change and alter perceptions as well as provide decision tools. By putting humans at the centre of analytics development we can augment their work, enhancing productivity and increasing efficiency. 

Using this HCA approach in a complex semi-process industry, during a longitudinal case study, Christina was able to augment lean development and facilitate an iterative process of production smoothing.  This led to productivity savings and a shift in perceptions enabling a more inquisitive and data enabled culture.  It also provided insights into the use of lean in non-discrete environments. 

Dr Phillips is the first researcher to have explicitly used an Action Research approach to improve forecast use and understanding throughout the operations and supply chain of a global manufacturer.  In a complex business setting it is sometimes difficult to capture all of the relevant information in our data systems and there is a tendency for individual units to silo.  Under these conditions models which only capture process and data can fall short of expectations and miss nuances which are held implicitly by the organisation.  Using methods such as Action Research together with contextualised explanatory models we can enhance engagement and create new organisational pathways to understanding.  


Dr Christina Phillips has over 15 years teaching experience in subjects ranging from Physics and Fluid Mechanics to Statistics and Business Analytics.  She has taught at all levels and abilities and is an evangelist for STEAM (Science, Technology, Engineering, Art and design, and Mathematics) having volunteered for many years as a STEM ambassador.

At Leeds Christina teaches Business Analytics and Statistics at both undergraduate and postgraduate level.  Bringing to bear her experience working as an analyst and helping students to get the most out of critical thinking and applied mathematical skills.  



Module leader for;

LUBS2920 Advanced Analytical Methods

LUBS5308M Business Analytics and Decision Science

Associated Teaching;

LUBS1525 Analytical Methods

LUBS5582M Research Methods

Christina also remains a visiting researcher at forLAB and gives guest lectures at other institutions.


Under review:

Phillips, Christina J. & Nikolopoulos, Konstantinos.  Forecast quality improvement with action research: A success story at PharmaCo

Working papers:

Phillips, Christina J.  Managing uncertainty using Human Centric Analytics

Phillips, Christina J. Using participative simulation and modelling in an uncertain manufacturing environment; a transdisciplinary study

Phillips, Christina J. & Nikolopoulos, Konstantinos. Using Human Centric Analytics to enable lean in an uncertain manufacturing environment

Conference presentations & seminars:

  • Production & Operations Management Society, Annual Conference 2015: ‘Managing variability in an uncertain production environment’
  • EURO 2015: ‘Forecasting for simultaneous regular and non-regular production planning of multipurpose batch plants: a behavioural operations perspective in a Pharmaceutical company’
  • POMS 2016, invited paper:  ‘Smoothed Schedules for Mixed-Model Assembly Lines in a High Uncertainty Environment:  Analytics in Action’
  • International Symposium on Forecasting 2016: ‘Aggregation in an uncertain production environment: Secondary forecasting to align production with demand’
  • IIF Workshop on Supply Chain Forecasting for Operations 2016: ‘Aggregation in an uncertain production environment: Secondary forecasting to align production with demand’ 
  • Guest seminar presentation (2017) to the Simulation Practice Research Interest Group (SP-RIG) at Loughborough University.  ‘Using participative simulation and modelling in an uncertain manufacturing environment’. 

Online Publications:

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