Aleksandra Irnazarow

Postgraduate Researcher

Postgraduate Researchers, Adaptation, Information Management, Technology (AIMTech), Socio-Technical Centre (STC), Management


2011-2012            University College London MA Comparative Business Economics

2006-2010            University of Glasgow - MA (Hons) Economics and Psychology

Professional Memberships 

BAM Member


ESRC White Rose Doctoral Training Centre Studentship


Aleksandra’s research interests centre on decision making, emerging collaboration practices and technology in product design and development. She’s interested in using socio-technical approaches to solve ‘wicked problems’, where the problem is not well-defined or understood. As well as this she’s interested in the use of activity theory to understand ambiguity and change within complex organisational and institutional environments.

Aleksandra has engaged extensively with industrial organisations in the course of her PhD through collaborating with a food processing multinational to design a system of sharing engineering knowledge across the company’s global operations and through conducting a research inquiry into complex decision making in a major power systems manufacturer.

Aleksandra holds a Masters in Comparative Economics from University College London where she studied determinants of innovation and technological change in European companies. Her undergraduate studies in Psychology and Economics from the University of Glasgow sparked a lifelong interest in human behaviour and social complexity.  

Before starting her PhD Aleksandra worked as research assistant on a variety of publicly funded projects including a research into face

perception and recognition of emotions in MRC Cognition and Brain Sciences Unit, University of Cambridge, a preliminary trial of anti-alcohol addiction drug sponsored by University of Glasgow Chancellor’s Fund and an evaluation of employability initiatives and work-related learning policies in Scotland through Aiming University Learning @ Work Project. She has industry experience through working with a biotechnology company as a data and database specialist.

In 2013 she taught science at a secondary school in Bradford as a participant in Teach First Leadership Development Programme. 


Winner of The Tom Lupton Prize: Doctoral Oral Presentation, The White Rose Social Science Doctoral Training Centre (WRDTC) Management and Business, Accounting and Finance, and Work Psychology Pathway Conference




Thesis Title

Collaborative Information Behaviour and Decision Making in New Product Development


Professor David Allen

Professor Alison McKay

Thesis Keyword

Information Management; Socio-Technical Systems; Activity Theory; Decision Making; Complex Projects; Collaboration; New Product Development, Technology.

Thesis summary

Aleksandra’s PhD project titled “Collaborative Information Behaviour and Decision Making in Product Development” is sponsored by the UK Economic and Social Research Council (ESRC). It examines the relationship between collaborative practices, information behaviour and technology in high-value engineering and industrial design fields through focusing on questions relating to how teams of professionals make decisions and the role that technology plays in their decision making. It is an interdisciplinary project and is supervised by Professor of Information Management David Allen and Professor of Design Systems Alison McKay.


“Contradictions and their Consequence: An Activity Theory Examination of Collaborative Decision Making in Product Development” Irnazarow, A.M, Allen, D, McKay, A, Robinson, M, Sammonds, G and Ahmed-Kristensen S, Accepted for the 33rd EGOS Colloquium: European Group for Organisational Studies, Copenhagen, Denmark, 2017

“Application of Activity Theory to Study Complex Decision Making in Engineering Products and Services Development” Irnazarow, A.M, Allen, D and McKay, A, Pre iSchool Workshop: Developing Activity Theory in Information Studies (DATIS) iSchool Conference, Philadelphia, US, 2016

 “Designed to Fail – Challenges to Sharing Engineering Knowledge across a Global Company” Irnazarow, A.M, Heisig, P and McKay, A, ECKM2015: 16th European Conference on Knowledge Management (ECKM), Udine, Italy, 2015

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