Professor Sourindra Banerjee

Profile

Professor Sourindra Banerjee is a Professor of Marketing at Leeds University Business School, University of Leeds. His expertise lies in three key areas: (1) understanding how emerging market firms achieve growth through international expansion and drive innovation in bottom-of-the-pyramid markets; (2) exploring how firms can leverage social media analytics, machine learning algorithms, and artificial intelligence technologies; and (3) enhancing the effectiveness of salespeople.

His research is best characterized as a systematic effort to integrate marketing and strategy theories with advanced econometric models, machine learning algorithms, and artificial intelligence technologies to address relevant managerial marketing challenges.

Professor Banerjee’s research has been published in Journal of Marketing (2015 and 2020), Journal of Product Innovation Management (2019 and 2023), Research Policy (2023), Journal of International Marketing (2024), Management International Review (2023), Journal of Business Research (2017), Industrial Marketing Management (2023), International Marketing Review (2018), Psychology and Marketing (2024), Stanford Social Innovation Review (2023) and Journal of Management Inquiry (2017).

Professor Banerjee’s research has received several accolades. Some of the notable accolades are:

1. American Marketing Association’s Excellence in Global Marketing Research Award
2. American Marketing Association’s Innovation, Technology and Interactivity Award for Best Research Paper
3. Dean’s Highly Commended Best Journal Article Award
4. Finalist for American Marketing Association’s Sheth Foundation Journal of Marketing Award
5. Finalist for American Marketing Association’s 2020 H. Paul Root Award
6. Finalist for American Marketing Association’s 2016 H. Paul Root Award

Experience

Prior to joining Leeds University Business School, Professor Banerjee was an Assistant Professor at Warwick Business School, University of Warwick. Professor Banerjee received his PhD from Cambridge Judge Business School, University of Cambridge and was a visiting scholar for a year at the Marshall School of Business, University of Southern California, Los Angeles. Professor Banerjee received several scholarships like the Cambridge Commonwealth Trust Scholarship, British Petroleum Scholarship, Smuts Memorial Scholarship and the Maurice Keyworth Scholarship.

Professor Banerjee is the Deputy Director of the Global and Strategic Marketing Research Centre. He is also the Chair of the Marketing Division Advisory Board.

Responsibilities

• Co-Director Global and Strategic Marketing Analytics Research Centre

Research interests

Professor Banerjee’s research addresses managerially relevant questions in International Marketing; Innovation; Emerging Markets; Sales Management; Marketing Strategy; Artificial Intelligence; Machine Learning and Technology Management. These questions are addressed by applying cutting edge econometric models and advanced analytical techniques on large empirical datasets. These datasets are collected from India, Bangladesh, UK, USA, Korea and Germany.

Qualifications

• PhD University of Cambridge
• MSc International Marketing Management (with Distinction), University of Leeds
• MBA Xavier Institute of Management, Bhubaneswar, India
• Bachelor of Engineering, Jadavpur University, Kolkata, India

Professional memberships

• American Marketing Association
• Marketing Science Institute
• European Marketing Academy
• Academy of International Business

Student education

Global Marketing Management in MBA

Marketing Strategy in MSc International Marketing Management

Marketing Strategy in MSc Consumer Analytics and Marketing Strategy

Research groups and institutes

• Global and Strategic Marketing Research Centre