Ming Cheng
- Email: ml18m27c@leeds.ac.uk
- Supervisors: Jieke Chen, Sourindra Banerjee, Professor Costas Katsikeas
Profile
Ming Cheng holds a Master Degree in International Marketing Management from the Business School, University of Leeds (2021.01–2022.03), graduating with distinction. She completed her Bechelor Degree in Product Design at the School of Mechanical and Electrical Engineering, Beijing University of Chemical Technology (2015.09 - 2019.06). Throughout her academic journey, Ming has built a solid foundation in research, with a focus on quantitative methods and data analysis. She has gained experience in conducting statistical analysis and designing surveys to uncover meaningful insights.
Research interests
Ming Cheng has strong interests in marketing strategy, pricing strategy, retail marketing, and green marketing. Her current research focuses on understanding how socioeconomic and demographic factors influence market segmentation and retail product pricing.
Qualifications
- M.Sc. in International Marketing Management, University of Leeds, United Kingdom
- B.A. in Product Design, Beijing University of Chemical Technology, China