Postgraduate Certificate in Teaching Practice, Huddersfield University
MBA Leeds University Business School
BA International Economics and Technology Co-operation, ShenYang University
09/2005 - 05/2007 Senior Lecturer, Hudersfield University Business School
01/2005 - 08/2005 Lecturer, Bradford College
09/2003 - 12/2004 Research Assistant, Leeds University Business School
Before becoming an academic, I was a senior marketing manager in a leading microchip package manufacturing company in Hong Kong. Prior to this, I held managerial positions in costing analysis, customer service, production planning, inventory management and material control.
My central research interests are in the area of consumer behaviour with a focus on the influence of culture on idividual consumption, as well as relationship issues in the business-to-business context.
International Marketing, U/G, MA, MSc. MBA
Consumer Behaviour, MA
International Distribution Strategy, MSc
Multidisciplinary Project, MSc
General Marketing, U/G