Dr. Sourindra Banerjee is a Lecturer (.i.e. Assistant Professor equivalent) of Marketing at Leeds University Business School, University of Leeds. Dr. Banerjee specializes in understanding 1) how emerging market firms grow through international expansion and innovation; 2) how to improve the effectiveness of salespeople. His research uses addresses managerially relevant questions by applying cutting edge econometric models on large empirical datasets These datasets are collected from India, Bangladesh, UK and Germany.
Dr. Banerjee research has been published in Journal of Marketing, Journal of Management Inquiry and Journal of Business Research. Dr. Banerjee’s article in Journal of Marketing, was a finalist for the prestigious 2016 Marketing Science Institute/H. Paul Root Award for significant contribution to the advancement of the practice of marketing. The Journal of Marketing received media mentions in Wall Street Journal, Economic Times, Hindustan Times, Science Daily, Physics.org, London Business School webpage, Cambridge Judge Business School webpage and was featured as a cover article of Warwick Business School Core Magazine.
Prior to joining Leeds University Business School, Dr. Banerjee was an Assistant Professor at Warwick Business School. Dr. Banerjee received his PhD from Judge Business School, University of Cambridge and was a visiting scholar for a year at the Marshall School of Business, University of Southern California, Los Angeles. He also holds an MSc in International Marketing Management (with distinction) from Leeds University Business School, University of Leeds; an MBA from Xavier Institute of Management, Bhubaneswar, India and a Bachelor’s Degree in Chemical Engineering from Jadavpur University, Kolkata, India. During his MSc and PhD in the UK, Dr. Banerjee received several scholarships like the Cambridge Commonwealth Trust Scholarship, British Petroleum Scholarship, Smuts Memorial Scholarship and the Maurice Keyworth Scholarship.
"International-market-information use across new-product-development stages: Antecedents and performance implications," Anna Dubiel, Sourindra Banerjee, Holger Ernst and Mohan Subramaniam International Marketing Review
“Is it better to be both nice and nasty? Investigating the co-occurrence of sales manager aggressiveness and caring,” Kadic, Selma, Milena Micevski, Sourindra Banerjee, John Cadogan, and Nick Lee Journal of Business Research
“Anna Hazare : a corruption crusader and his grassroots wisdom,” Chowdhury Rashedur, Sourindra Banerjee and Deepak Singh Nagarkoti Journal of Management Inquiry
“Indirect learning : how emerging-market firms grow in developed markets,” Banerjee, Sourindra, Jaideep C Prabhu and Rajesh K Chandy Journal of Marketing
“Innovating in a global environment,” Banerjee, Sourindra and Carlos Hernandez Marketing Science Institute