PhD in Marketing, Leeds University Business School
MSc in Psychology and Marketing, University of Rome ‘La Sapienza’, Italy
BSc in Social Psychology, University of Rome ‘La Sapienza’, Italy
Alessandro Biraglia is a Lecturer in Marketing at Leeds University Business School. He earned his Ph.D. at The University of Leeds. His teaching and research interests focus on the areas of consumer behaviour, branding and decision making.
Self-concept and social identity in consumer behaviour
Individual Decision Making
Biraglia A., Brizi, A., Salvati, V., Metastasio R., and Mannetti L. (2017) Assessment and locomotion motivational concerns in Internet Addiction Disorder. Computers in Human Behavior, 76 (November), 463-468
Biraglia A, Gerrath, M.H.E.E., Usrey B. "Exploring how companies’ support of tourist attractions affects visiting intentions: The mediating role of perceived authenticity", Accepted for publication at the Journal of Travel Research.
Biraglia A., Kadile, V. (2017) The Role of Entrepreneurial Passion and Creativity in Developing Entrepreneurial Intentions: Insights from American Homebrewers. Journal of Small Business Management 55 (1), 170-188
Refereed Conference Proceedings:
Biraglia A., Brakus J.J., Brizi A., Mannetti L. Sneakers Made of Used Plastic? How Consumers’ Implicit Theories Affect Buying Recycled Products. Competitive paper presented at the Associationfor Consumer Research Conference (ACR) , 26-29th October 2017, San Diego, USA
Biraglia, A., Assadinia, S., Kadile V. "E-Service Quality And Ewom. The Moderating Role Of Customers’ Risk Orientation And Moral Identity", Competitive paper presented at the Academy of Marketing Science (AMS) Conference, 23rd -26th May 2017, San Diego, USA
Metastasio, R. and Biraglia A., Advertising Strategies in the time of economic recession. Paper presented at the 90th Congress of the Italian National Institute for Statistics (ISTAT), Rome, Italy, 26th November 2016.
Biraglia A., Brakus J., and Mannetti L. You are what you eat: Fast Food consumer stereotypes trigger preferences for riskier activities. Working paper presented at the Societyfor Judgement and Decision Making Conference, Boston, MA, 18-21 November 2016.
Kadile, V. and Biraglia, A. Fermenting A Business: Investigating Environmental Antecedents Of Entrepreneurial Alertness Among American Homebrewers Using Fuzzy Set Analysis. Competitive paper presented at the 2016 Global Marketing Congress (GMC)). 21-24 July 2016, Hong Kong.
Biraglia, A., Gerrath M., Usrey, B. Firms' Involvement In The Restoration Of Tourist Attractions: The Role Of Perceived Altruism And Authenticity On Visiting Intentions. Competitive paper presented at the 2016 Global Marketing Congress (GMC)). 21-24 July 2016, Hong Kong.
Biraglia, A., Brakus J., Rebel with a (Profit) Cause: How Rebellious Brand Positioning Leads to the Perceived Coolness. Competitive paper accepted at the 2015 Association for Consumer ResearchConference (ACR). 1st – 4th October 2015, New Orleans, USA
Biraglia A., Bisignano I., Brakus, J., Mannetti, L., Eating fast, risking more: Fast Food Priming and Preference for Risky Options. Working paper accepted at the 2015 Association for Consumer Research Conference(ACR). 1st – 4th October 2015, New Orleans, USA
Biraglia A., Gerrath, M., Usrey B., Fair enough: Individuals’ perceptions of altruism of CSR activities and their effect on authenticity of heritage sites. Working paper accepted at the 2015 Association for Consumer Research Conference (ACR). 1st – 4th October 2015, New Orleans, USA
Biraglia A., Kadile V. The Role Of Entrepreneurial Alertness In The Development Of Hobby-Based Business Start-Up Intentions. Competitive paper accepted at the 29th British Academy of Management Conference (BAM), 8th-10th September 2015, Portsmouth, United Kingdom.
Biraglia A., Brakus J., Theotokis A., Carroll A. How to Be a Cool Brand? The Impact of Brand Biography And Authenticity On Consumers’ Perception Of Coolness. Competitive paper presented at the 44th European Marketing Academy Conference (EMAC), 26-29th May 2015, Leuven, Belgium.
Biraglia A., Kadile V. From Hobby to Business: Entrepreneurial Intentions in Homebrewing. Competitive paper presented at the Strategic Management Society Conference (SMS), 28th September – 01st October 2013, Atlanta, USA.
Biraglia A. Carroll A., Metastasio R. Perspectives on Brand Consumption Amongst Teens: An Exploratory Study. Competitive paper presented at the 5th International Child and Teens Consumption Conference, 12th – 14th December 2012, Milan, Italy.
Biraglia A., Giardiello C., Carroll A., Metastasio R. Interpersonal influence and consumer skills among teenagers: an empirical study in two Italian realities. Competitive paper presented at the 5th International Child and Teens Consumption Conference, 12th - 14th December 2012, Milan, Italy.
Biraglia A., Carroll A., Metastasio R. From Cool to Uncool. An Exploratory Study of Brand Consumption Among Teens. Competitive paper presented at the Academy Of Marketing Conference, 2nd-5th July 2012, Southampton, United Kingdom.
Media and blog posts:
Biraglia A. (2018) "It takes two flints to make a fire". 4 December 2018. Leeds University Business School Research and Innovation Blog.