- 18:30 - 20:30
- Yorkshire Bank Lecture Theatre
'Being and Buying - How to sell to the 21st Century Shopper'
Peter Cross has a leading reputation as one of the country’s most successful brand strategists and has devoted more than 15 years to marketing communications. Before joining Mary Portas (better known as ‘Mary Queen of Shops’) at Yellowdoor, Peter was Global Communications Manager for Alfred Dunhill, spent 11 years at L’Oreal in a variety of local and international marketing positions, and began his career in Paris working for Burberry.
Peter will be offering his expertise and insight into:
- The current state of British retail
- The key forces at work in the industry
- 4 new pillars of modern marketing with global industry examples
- The post recessionary consumer
Unfortunately due to high level of interest, this event is now fully booked. Please email your details to email@example.com if you would like to be notified of a place becoming available, or of future FT Masterclass events running from 23rd February onwards.