ESRC Seminar Series on Food Options, Opinions and Decisions (FOOD)

13:00 - 16:00
Room G.02, Leeds University Business School, University of Leeds, LS6 1AN

Practitioners’ perspectives on consumers’ choices about food safety, nutrition and waste

The aim is to provide a forum for people with an interest in understanding of the complex interactions between consumers’ perceptions of and behaviours relating to food safety, nutrition and food waste.  It is our belief that developing effective public communication strategies about these issues requires the collaborative effort of interdisciplinary academics as well as practitioners from these domains who historically have had little opportunity to interact over a sustained period. Invitees include, but will not be limited to, academics, UK Government agencies, local councils, industry including retailers, third sector organisations and European agencies including the International Life Sciences Institute, Europe and European Food Information Council.

For further details about the project, please visit the Centre for Decision Research website.


  • Professor Wandi Bruine de Bruin, Professor of Behavioural Decision Making, Centre for Decision Research (CDR), University of Leeds.
  • Dr Andrew Parry, Special Advisor – Food and Drink, Waste Resources Action Programme (WRAP)
  • Dr Siân Thomas, Head of Information Management, Food Standards Agency (FSA)
  • Kieron Stanley, Food, Chemicals & Emerging Technologies, Department for Environment, Food and Rural Affairs (DEFRA)


The Co-investigators on this project are a cross disciplinary team based at the universities of Leeds and Newcastle, WRAP (Waste Resources Action Programme) and the FSA (Food Standards Agency) in the UK.  Professor Wandi Bruine de Bruin (PI), Dr Nicola Bown (co-director of the seminar series) and Dr. Gulbanu Kaptan (co-director of the seminar series) at the Centre for Decision Research (CDR), University of Leeds, Professor Louise Dye from the Human Appetite Research Unit (HARU) at University of Leeds, Professor Lynn Frewer of the Food and Society Group, School of Agriculture, Food and Rural Development, Newcastle University, Dr Tom Quested from WRAP and Dr Sian Thomas from the FSA

Travels funds for early career researchers

We have funds to support the participation of early career researchers. To request support for your travel to any of our seminars (including this first event) please send a short justification of why you wish to attend, indicating which seminar(s) you are interested in attending (max 500 words) and an estimate of your travel costs, along with a CV to by 5 January 2015. Funds will be allocated on a competitive basis.

To register for this event, please email Hannah Preston ( Please note that space is limited.

Whether or not you are able to attend this seminar, it would help greatly with the planning of the seminar series if you would spare a few minutes to answer a few questions here.

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