- 14:00 - 15:00
- Professor Erik Hoelzl
- Leeds University Business School, Maurice Keyworth Building, Room 1.01
- Who can attend:
- Staff, students, alumni and external guests
Consumer credit use: Automatic and controlled processes
Consumer credit has become widespread, and credit can be now be taken up easily and immediately. Consequently, credit decisions may be made more spontaneously. Dual-process theories explain decisions as an interaction between automatic and controlled processes. In several studies, this research examined how cognitive load influences credit decisions. Results indicate that credit-related heuristics (take-the-best APR, debt account aversion) become more prominent under cognitive load. This has implications for both consumer policy and consumer counselling.
For further information, please contact the Research Office at research.LUBS@leeds.ac.uk