Alumni Breakfast Seminar in London

08:15 - 10:00
Chartered Accountants’ Hall, One Moorgate Place, London

'Shirts, Suits and Statistics: What Can We Learn from Professional Sports Teams About Managing Performance?'

Professor Bill Gerrard
Leeds University Business School

No-one can doubt that sport is big business.  From Premier League football to sponsorship of the Olympics, sport continues to make an impact on the economy. But does sport have anything to teach organisations? 

Professor Bill Gerrard, Professor of Sport Management and Finance at the School will talk about the development of statistical performance analysis in pro team sports and the lessons that non-sporting organisations can learn. The theme will be about getting the most out of your numbers and the implications for performance management.

As an international authority on sports finance Professor Bill Gerrard has published academic papers on the player transfer market, measuring player quality, coaching efficiency, sports sponsorship and the media ownership of teams. He is Acting Editor of the European Sport Management Quarterly and a member of the editorial boards of the Journal of Sport Management and the Journal of Sports Economics. 

He is a member of the North American Society of Sport Management and the European Association of Sport Management. He undertakes consultancy work in the sports industry, advising teams, governing bodies and financial institutions. Prof Gerrard has developed player transfer and wage valuation systems for use in the football industry and has undertaken squad valuations for various football clubs.

Event format

8.15am:  Registration and breakfast (coffee and pastries)

8.45am:  Presentation by Professor Bill Gerrard

9.15am:  Open forum with Q&A

10.00am:  Close

Admission is free, but places are limited, so please call Olivia Blythman on 0113 343 1808 or email

The event is open to all University of Leeds alumni. You are welcome to bring colleagues if you think they would benefit from the session.

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