- 09:30 - 17:00
- The Institute of Directors, 116 Pall Mall, London, SW1Y 5ED
- Who can attend:
- Business sectors including analytics/IT, consumer products, retail, finance, health, police, local government and academia. The event will be relevant for businesses interested in big data generally and marketing/customer insight and supply chains.
Big Data Symposium 2018
‘Making Sense of Big Data’
Leeds University Business School would like to invite you to the Big Data Symposium 2018, our 4th big data conference on the theme ‘Making Sense of Big Data’.
This Symposium provides an opportunity to take part in discussions with some of the world’s leading experts on big data and how it can help businesses. What does big data really mean for business and how do you get real insight out of all the data you have? The worlds of marketing, logistics, finance, human resources, management, R&D and IT, whether public or private sector, are on the brink of major transformation as a result of their potential to exploit big data. But where is the consumer in all this? Are companies and organisations using data to provide a better customer service and customer experience? Are competitors creating an edge by their use of data? What about privacy protection for the individual?
A particular theme that we want to emphasize at the Symposium is sharing best practice between academia and businesses regarding data and analytics. Big data can make businesses and organisations more market aware and more efficient, help public sector organisations run more smoothly and effectively, provide the means to make huge advances in medicine and health and bring global markets a lot closer than they have ever been before. We need to make sure our big data exploitation is both meaningful and ethical with the goal of improving business for the benefit of all.
The Symposium will be hosted by Professor Timothy Devinney, Pro Dean for Research and Innovation and Leadership Chair in International Business at Leeds University Business School.
We have four main themes during the day:
- Marketing strategy
- Techniques/Methods (Capability)
- Supply Chains
- Analytics and personal decision making
Guest speakers this Ideas in Practice Symposium will include:
Professor Timothy Devinney, Pro Dean for Research and Innovation, Leadership Chair in International Business, Leeds University Business School
Andy Birtwistle, Director, Supply Chain Practice, Concentra Analytics
Darren Hariharasegaran, Senior Manager -Data & Analytics, PwC, London
Daniel Schwartz, Assistant Professor of Marketing and Behavioural Economics, Departamento de Ingeniería Industrial, University of Chile
Arjen van Lin, Assistant Professor of Marketing, VU University Amsterdam
Sharat Mathur, Senior Vice President and Practice Leader, IRI Strategic Analytics, Chicago, USA.
Centre for Decision Research at University of Leeds, cameos of current research.
|Session 1: Data and Marketing – Customer Insight|
|Chair: Professor Mat Robson|
|10.00am||Welcome: Mat Robson, Professor of Marketing on behalf of Leeds University Business School|
|Keynote presentations and Q&A.|
|10.10am||Sharat Mathur, Senior Vice President and Practice Leader, IRI Strategic Analytics, Chicago, USA|
|Presentation Title: Strategic Pricing and Promotion Strategies for Manufacturers and Retailers|
|10.45am||Timothy Devinney, Pro-Dean for Research & Innovation and Leadership Professor in International Business, Leeds University Business School|
|Presentation Title: Making Sense of Big Data|
|Session 2: Tools and Techniques|
|Chair: Professor Mat Robson|
|11.40am||Darren Hariharasegaran, Senior Manager -Data & Analytics, PwC London with Q&A|
|Presentation Title: Connected in the Big Data World|
|12.10pm||Arjen Van Lin, Assistant Professor of Marketing at the Vrije Universiteit Amsterdam, the Netherlands|
|Presentation Title: Using Big Data to Gauge the Effects of a Policy Change: Evaluating the effects of the introduction of mandatory warning labels for unhealthier food products|
|Session 3: Decision Research and Analytics|
|Chair: Professor Wandi Bruine de Bruin|
|1.30pm||Daniel Schwartz Perlroth, Assistant Professor in the Department of Industrial Engineering at the University of Chile|
|Presentation Title: How A/B Testing (Randomized Control Trials) Can Lead to Better Decision Making in the Big Data Era|
|2.15pm||Centre for Decision Research at Leeds, showcase of four research projects.|
|Presenters: Barbara Summers, Richard Hodgett, Christina Phillips and Sajid Siraj|
|3.00pm||Afternoon Tea and networking|
|Session 4: Supply Chains and Use of Big Data|
|Session Chair: Professor Timothy Devinney|
|3.30pm||Chee Yew Wong, Professor of Global Supply Chain Management, Leeds University Business School|
|Presentation Title: Big Data and Supply Chain Analytics|
|4.00pm||Andy Birtwistle, Director, Supply Chain Practice, Concentra Analytics|
|Presentation Title: TBC|
|4.30pm||Professor Mat Robson, Leeds University Business School – wrap up and closing remarks|
|4.45pm||Close of afternoon session|
For further information, please contact the Research office at email@example.com