Alumni Lecture in London with Professor Bill Gerrard

18:30 - 21:00
Professor Bill Gerrard
The Royal Society, London

Due to unprecedented train travel disruption, our Alumni Team and Professor Bill Gerrard have been slightly delayed in reaching London ready for this evening’s Alumni Lecture at the Royal Society.

The revised timings for the event are as follows:
6.45pm – 7.15pm – Registration and networking in the Marble Hall
7.15pm – 8.15pm – Lecture begins in the Kohn Centre
8.15pm – 9pm – Networking and Canapés 

Please accept our sincere apologies for the inconvenience caused.
The LUBS Alumni Team

Professor Bill Gerrard
Professor of Business and Sports Analytics
Leeds University Business School

'Using Data Analytics to Improve Performance: Some Lessons from Elite Sports'

In his session, Bill will discuss how statistical and other analytical techniques can be used effectively to inform management decision making. He will draw on his experience in elite sport to show how analytics can be used to improve recruitment, to support strategic planning, to identify the strengths and weaknesses of competitors, and to manage variation in performance. Bill will argue that data analytics can only be really effective in organisations that have a strong cultural commitment to evidence-based practice with managers and analysts working closely together on operational and strategic decisions.

Professor Bill Gerrard was featured in a Guardian article recently, read the full article.


The Royal Society
6 - 9 Carlton House Terrace

About the speaker

Professor Bill Gerrard is an economics graduate of the University of Aberdeen and Trinity College, Cambridge, and received his doctorate from the University of York. He worked as a business analyst at Unilever before entering academia. He is currently Professor of Business and Sports Analytics at Leeds University Business School.

After initially focusing his research on methodology, Keynesian economics and the economics of firm location, Bill turned his attention to the sports industry and published academic papers on the football transfer market, measuring team quality, coaching efficiency, stadium naming rights, and the sporting and financial performance of pro sports teams. He is a former editor of the European Sport Management Quarterly.

In recent years Bill’s work has mainly focused on the development of coach-led analytics. He was the technical analyst for Saracens (rugby union) between 2010 and 2015 during which time they won the Premiership title twice. Bill has also provided statistical analysis to support the Sky Sports coverage of Super League (rugby league). Bill has worked with football clubs in the UK and the Netherlands, an Australian rugby league team, a South African Super 15 rugby union team, the Oakland A’s and various Olympic sports. 

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