Dr Martin Heinberg

Profile

Martin Heinberg is an Associate Professor of Marketing and Director of Postgraduate Research Studies (Marketing) at Leeds University Business School. He is Vice President for Impact at the AIB Sustainability SIG. Martin’s current research interests focus on brand management, retail strategy, and sustainability in emerging markets. His research has been published in internationally renowned academic journals, including the Journal of International Business Studies, the Journal of the Academy of Marketing Science, and the Journal of Retailing. He has chaired conference tracks for Marketing Strategy (AMS) and International Consumer Research (AIB). His research has been recognised with the Alan M. Rugman Young Scholar Award (AIB), the Peter J Buckley & Pervez N Ghauri Prize (AIB UK/I), the Best in Track Award (AMA Winter), and the Best Conference Paper Award (AMA Global Marketing SIG). He has successfully supervised five PhD students, and his supervision was recognised with an honourable mention for the Dean's Award for Excellence in Postgraduate Researcher Supervision.

Responsibilities

• Personal tutor for postgraduate students
• Director of Postgraduate Research Studies (Marketing)
• Postgraduate supervision (MA/MSc and PhD)

Research interests

Martin Heinberg conducts research in the cross-section of the fields of consumer strategy and international marketing. He is an expert for emerging markets, China in particular, and addresses research questions connected to cultural differences between emerging and developed markets, the challenges arising from the unique institutional setting of emerging markets, and implications of differences in growth momentum of both types of countries. This unique setting of emerging markets has important consequences for marketers and businesses in general and Martin has identified implications for the marketing mix, brand positioning, mergers and acquisitions, innovation success, and corporate reputation.

Qualifications

• PhD (Dr. rer. oec.), special focus on international marketing and management in emerging markets
• Diplom International Cultural and Business Studies (M.Sc. equivalent)
• B.Sc. Business Administration and Economics

Professional memberships

• AMA (American Marketing Association)
• AIB (Academy of International Business)

Student education

- lecturer for LUBS5462M (Global Marketing)

- dissertation supervisor for LUBS5495M

- supervisior for SISTAC dissertations

Research groups and institutes

• Global and Strategic Marketing Research Centre

Current postgraduate researchers

• Rafid Ur Rahman
• Ali Obaidan
• Farzana Riva
• Shweta Sikdar