Research Publications

Articles of international excellence

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Journal articles
  • Adeleye I, White LG, Boso N, London 2016, Africa-to-Africa Internationalization: Emerging Trends and Key Issues, Palgrave Macmillan
  • Gyensare MA, Boso N, Anku-Tsede O, Okpoti CA, "Corporate Social Responsibility Practices and Employee Engagement in Challenging Times: Exploring the mediating Mechanism of Corporate Ethical Values in the Ghanaian Mining Sector", In: Corporate Social Responsibility in Challenging Times, 2016
  • Anthony K, Dennis C, Marta Blasquez C, Helberger E, Brakus J, "Branding, marketing, and design: Experiential in-store digital environments", In: Successful Technological Integration for Competitive Advantage in Retail Settings, 2015
  • Samiee S, Leonidou LC, Aykol B, "Exploring the theoretical foundations of the exporter-importer relationship research", In: Research Handbook on Export Marketing, 2014
  • Leonidou LC, Samiee S, “Born global or simply rapidly internationalizing? Review, critique, and future prospects”, In: Handbook of Research on Born Globals, 2012
  • Brakus JJ, Schmitt BH, Zarantonello L, "Brand Experience: Managerial Applications of a New Consumer-Psychology Concept", 2011
  • Katsikeas CS, Leonidou LC, Samiee S, "Research into exporting: Theoretical, methodological, and empirical insights", In: The SAGE Handbook of International Marketing, 2009
  • Samiee S, Katsikeas CS, Theodosiou M, "Uniformity versus conformity: The standardization issue in international marketing strategy", In: The SAGE Handbook of International Marketing, 2009
  • Brakus JJ, "Embodied Cognition, Affordances and Mind Modularity: Using Cognitive Science to Present a Theory of Consumer Experiences", In: Handbook on brand and experience management, 2008
  • Brakus JJ, Schmitt BH, Zhang S, "Experiential Attributes and Consumer Judgments", In: Handbook on brand and experience management, 2008
  • Adam S, Mulye R, Deans KR, Palihawadana D, "A three country comparison of internet marketing", In: ANZMAC: Bridging Marketing Theory and Practice, 2001
  • Duke RC, "Amstrad", In: Principles and Practice of Marketing, 1995