Global and Strategic Marketing Research Centre
2022. Navigating Machiavellianism in corporate alliance partnerships.
2022. Avoiding the brand for me, us, or them? Consumer reactions to negative brand events. Journal of Business Research.
Mohsen J; Biraglia A; Gerrath M; Ulqinaku A (2022) Discovering the nature of the relationship between nostalgia and impulsive buying behaviour Crafting World Leading Outputs in Management Research: Building Bridges & Breaking Boundaries
Mohsen J; Biraglia A; Gerrath M; Ulqinaku A (2022) How Benefit Framing Influences Consumers’ Willingness to Engage in Quit Shopping Behaviour LUBS Doctoral Conference
2021. The dark side of knowledge. Proceedings of the Annual Hawaii International Conference on System Sciences
2021. How co-opting external events, humour and timeliness can help marketing campaigns.
2021. Podcast: Freedom within a framework.
2021. Improvised Marketing Interventions The Future of Impactful Real Estate Marketing?.
2021. How does sponsored content affect influencers’ authenticity?.
2021. Curiosity stretched the brand: unusual new products and social media engagement.
2021. Podcast: Mapping entrepreneurial competencies.
2020. Wearables and the internet of everything. Proceedings of the Annual Hawaii International Conference on System Sciences
2020. Improvising marketing in real-time with social media.
2020. Social innovation: tackling poverty via quasi-profit organizations.
2020. Governments can learn from consumer psychology when it comes to public health messaging.
2020. Podcast: How museums can use interactive virtual tours to engage with the public and increase donations.
2020. Eating in the face of death.
2020. Ban on gender stereotypes - blessing or bane?.
Gerrath M; Biraglia A (2020) How Less Congruent New Products Drive Brand Engagement: The Role of Curiosity Academy of Innovation, Entrepreneurship, and Knowledge Conference (ACIEK)
Gerrath M; Biraglia A (2020) How Incongruent Products Drive Brand Engagement: The Role of Curiosity 2020 Association for Consumer Research conference
2020. Consumer Response to Dehumanization of Frontline Employees: The Role of Political Ideology.
2019. Strategic CSR and CSR strategy-making process of international business. In: Leonidou LC; Katsikeas K; Samiee S; Leonidou K (eds.) Socially-responsible international business: Critical issues and the way forward.
2019. Introduction to Wearable Technology and the Internet of Everything Minitrack. PROCEEDINGS OF THE 52ND ANNUAL HAWAII INTERNATIONAL CONFERENCE ON SYSTEM SCIENCES
2019. Why are brands with a nostalgic touch successful?.
2019. Why Are Americans So Divided on Refugee Policy?.
2019. Martial arts appropriation in British advertising.
Ang D; Gerrath M; Liu Y (2019) When Friends Become Strangers: How Culture and Source Affect Consumers’ Reactions to Incentivized Reviews American Marketing Association (AMA) Global Marketing Special Interest Group (SIG) 2019 Conference
Chan S (2019) Student-client consultancy as a form of active learning in global classrooms American Marketing Association
Gerrath M; Brakus J (2019) Schadenfreude: How Wrong Choices Cause Joyful Reactions to Brand Failures Society for Consumer Psychology (SCP) conference 2019
2018. International franchising relationships. In: Leonidou L; Katsikeas CS; Samiee S; Aykol B (eds.) Advances in Global Marketing - A Research Anthology.
Chan S (2018) Be.Like.Water: Bruce Lee’s influence on television advertising The 4th Annual Martial Arts Studies Conference: Bruce Lee's Cultural Legacies
Gerrath MHEE; brakus JJ (2018) How Wrong Choices Elicit Joyful Reactions to Rival Brands’ Failures: The Role of Self-Threat 2018 Global Marketing Conference (GAMMA)
Gerrath MHEE; Usrey (2018) Incentivized Product Reviews: How a Bloggers Motives to Accept Brand Incentivization can Impact Blog Loyalty 2018 Global Marketing Conference
Gerrath MHEE; Usrey B (2018) Bloggers’ paradise: Accepting incentives in return for product reviews without ramifications. Society for Consumer Psychology (SCP) Conference 2018
2017. The Appeal of Beauty and Physical Attractiveness: An Indian Perspective. In: Maheswaran D; Puliyel T (eds.) Understanding Indian Consumers.
2017. Decisions, decisions … the more (options) the merrier.
Gerrath MHEE; Usrey B (2017) Sell Out Without Losing Out: Overcoming the Harmful Impact of Incentivized Reviews North American Conference of the Association for Consumer Research
Biraglia A; Gerrath M; Usrey B (2016) Firms' Involvement In The Restoration of Tourist Attractions: The Role of Perceived Altruism and Authenticity on Visiting Intentions Gamma Global Marketing Conference
Gerrath M; Usrey B (2016) “The Review Is Sponsored By”: the Effect of Sponsorship Disclosure on Blog Loyalty Association of Consumer Research North American Conference (ACR)
2015 & previous
2002. Sweet and Sour - The Chinese Experience of Food. In: Kershen AJ (eds.) Food in the Migrant Experience.
2015. How firm Characteristics, Strategic Tools, Export Performance Level, and Internationalization Stage Differ According to Export Market Selection: An Investigation Using Psychological & Physical Distance I Closeness Effect. In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science.
2011. A combined experimental and evolutionary method for optimal store type diversification. American Marketing Assocation Summer Marketing Educators’ Conference: Enhancing Knowledge Development in Marketing
2008. Brand and segment heterogeneity: implications for car prices.. Proceedings of the Academy of Marketing Conference
2009. Car marques and car models: the dual structure of brand names and their pricing implications in the automobile market.. Proceedings of the 38th European Marketing Academy Conference
2009. A model for the empirical determination of heterogeneous and heteroscedastic preferences in conjoint experiments. Proceedings of the Academy of Marketing Conference
2010. A Unified Framework for Dealing with Preference and Variance Heterogeneity in Conjoint Experiments. Proceedings of the German-French-Austrian Conference on Quantitative Marketing
2010. Introducing evolutionary modeling to strategic retail decisions: Optimal diversification of store portfolios through genetic algorithms. Proceedings of the European Marketing Academy Conference
2011. Using partcle swarm optimization to design optimal product lines. Proceedings of the European Marketing Academy Conference
2011. A Nature-inspired Approach to Retail Strategy: Introducing Swarm Intelligence to Store Type Portfolio Management. Proceedings of the Summer Marketing Educators’ Conference, American Marketing Association
1996. The Overseas Chinese Family Business - Food for Thought for the Second Generation?. British Academy of Management Annual Conference
2000. Successional Issues in Ethnic Family Businesses - Blessing or Burden?. Small Business and Enterprise Development Conference
1998. Understanding Entrepreneurial Strategies of the Second Generation European Chinese. Institute of Small Business Affairs National Small Firms Policy & Research Conference
2013. The Relevance of Marketing Consultancy Projects for Chinese Students in Business Schools. Academy of Marketing Conference
2001. Global marketing: internationalization, resources, and collaboration issues. American Marketing Association Winter Educators’ Conference, Panel Chair, Phoenix, Arizona, 2001
2004. Developing successful trust-based international exchange buyerseller relationships. Academy of Marketing Science Conference, Vancouver, Canada, 2004
2001. Antecedents and consequences of trust in international strategic alliances in marketing. American Marketing Association Winter Educators’ Conference, Phoenix, Arizona, 2001
2002. An investment model explanation of international strategic alliance outcomes. American Marketing Association Winter Educators’ Conference, Austin, Texas, 2002
2003. Antecedents and performance consequences of trust in international buyer–seller relationships. American Marketing Association Winter Educators’ Conference, Orlando, Florida, 2003
2004. Performance consequences of control in exporter-importer relationships. American Marketing Association Winter Educators’ Conference, Scottsdale, Arizona, 2004
2005. Actual influence in cross-cultural buyer–seller relationships: sources and outcomes. 34th EMAC Conference, Universita Boccani, Milan, 2005
2014. Gamification is all about fun: The role of incentive type and community collaboration. ECIS 2014 Proceedings - 22nd European Conference on Information Systems
2015. MANAGING MARKETING EMPLOYEES FOR SUPERIOR BUSINESS PERFORMANCE THROUGH HIGH-INVOLVEMENT HRM PRACTICES: DOES MARKETING DEPARTMENT STRUCTURE MATTER?. PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE
2009. Consumer acceptance of technology contact: Extending web-based ecommerce to technology-based services. ICIS 2009 Proceedings - Thirtieth International Conference on Information Systems
2008. A Hybrid Conjoint Model for the Identification of the UK Supermarket Choice Determinants.. Proceedings of the Academy of Marketing Conference
2006. A Hierarchical Bayes Conjoint Model for Measuring Consumers’ Trade-Off Among Attributes of Supermarket Formats.. Proceedings of the 13th Conference on Recent Advances in Retailing & Services Science
2009. When adoption brings addiction: A use- diffusion model for social information systems. ICIS 2009 Proceedings - Thirtieth International Conference on Information Systems
2009. Brand-name effects, segment differences, and product characteristics: an integrated model of the car market.. Journal of Product and Brand Management. 143-151 18.2
2010. Does Accommodating a Self-Serving Partner in an International Marketing Alliance Pay Off?. J MARKETING. 77-93 74.6
2003. Reflections on Czinkota and Ronkainen's international marketing manifesto: A perspective from Europe. J INT MARKETING. 28-34 11.1
1999. Virtual services go international: international services in the marketspace. Journal of International Marketing. 84-105 7.3
1997. Examining the role of buyer-seller relationships in export performance. The Journal of World Business. 73-86 32.1
1998. Sources of competitive advantage in high performing export companies. The Journal of World Business. 378-393 33.4
1996. The export development process: a review of empirical models. Journal of International Business Studies. 545-579 27.3
2000. Firm-level export performance assessment: review, evaluation, and development. Journal of the Academy of Marketing Science. 493-511 28.4
2002. Factors influencing international joint venture performance: Theoretical perspectives, assessment, and future directions. Management International Review. 385-418 42.4
2005. International strategic alliance relationships within the foreign investment decision process. International Marketing Review. 399-419 22.4
2002. Executive insights: Building successful export business relationships: A behavioral perspective. J INT MARKETING. 96-115 10.3
2009. A Hybrid Conjoint Model for the Identification of the UK Supermarket Choice Determinants: An Exploratory Study.. International Review of Retail, Distribution and Consumer Research. 103-133 19.2
2002. Drivers of commitment and its impact on performance in cross-cultural buyer-seller relationships: The importer's perspective. J INT BUS STUD. 757-783 33.4
2001. Drivers of superior importer performance in cross-cultural supplier-reseller relationships. IND MARKET MANAG. 227-241 30.2
2007. What I say About Myself: Communications of Brand Personality by African Countries. Tourism Management. 835-844 28.3
2011. An examination of branding advantage in export ventures. European Journal of Marketing. 910-935 45.6
2001. Factors influencing the degree of international pricing strategy standardization of multinational corporations. J INT MARKETING. 1-18 9.3
Biraglia A; Gerrath M; Usrey B (2015) Fair Enough: Individuals’ Perceptions of Altruism of CSR Activities and Their Effect on Authenticity of Heritage Sites Association of Consumer Research North American Conference (ACR)
2011. Innovating in a Global Environment.