Global and Strategic Marketing Research Centre

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Bhattacharya A, Morgan NA, Rego LL. 2021. Customer satisfaction and firm profits in monopolies: A study of utilities. Journal of Marketing Research. 202-222 58.1
Biraglia A, Ulqinaku A, Usrey B. 2021. The Downside of Scarcity: Scarcity Appeals Can Trigger Consumer Anger and Brand Switching. Psychology and Marketing.
Christodoulides G, Gerrath M, Siamagka NT. 2021. Don’t be rude! The effect of content moderation on consumer-brand forgiveness. Psychology and Marketing.
Dao HM, Theotokis A. 2021. Self-Service Technology Recovery: The Effect of Recovery Initiation and Locus of Responsibility. Journal of Interactive Marketing. 25-39 54
Davvetas V, Ulqinaku A, Sarial-Abi G. 2021. Local Impact of Global Crises, Institutional Trust, and Consumer Well-being: Evidence from the COVID-19 Pandemic. Journal of International Marketing.
Gerrath M, Biraglia A. 2021. How Less Congruent New Products Drive Brand Engagement: The Role of Curiosity. Journal of Business Research.
Giannetti V, Srinivasan R. 2021. The Cloud and its Silver Lining: Negative and Positive Spillovers from Automotive Recalls. Marketing Letters.
Hultman M, Iveson A, Oghazi P. 2021. The Information Paradox in Internationalization: Can ignorance ever be bliss? Evidence from emerging market SME managers. Journal of Business Research. 268-277 131
Mandler T, Sezen B, Chen J, Özsomer A. 2021. Performance consequences of marketing standardization/adaptation: A systematic literature review and future research agenda. Journal of Business Research. 416-435 125
Mauri C, Grazzini L, Ulqinaku A, Poletti E. 2021. The effect of front-of-package nutrition labels on the choice of low sugar products. Psychology and Marketing.
Morgan NA, Lurie RS. 2021. Commentary: A Strategic Perspective on Capturing Marketing Information to Fuel Growth: Challenges and Future Research. Journal of Marketing. 184-189 85.1
Musarra G, Tejedor Bowen K, Robson MJ, Spyropoulou S. 2021. Partner-based opportunism, interface structure, and performance efficiency in upstream and downstream alliance activities contexts. Industrial Marketing Management. 76-89 93
Samiee S, Katsikeas CS, Hult GTM. 2021. The overarching role of international marketing: Relevance and centrality in research and practice. Journal of International Business Studies.
Trigeorgis L, Baldi F, Katsikeas CS. 2021. Valuation of Brand Equity and Retailer Growth Strategies Using Real Options. Journal of Retailing.
Whitler KA, Lee B, Krause R, Morgan NA. 2021. Upper echelons research in marketing. Journal of the Academy of Marketing Science. 198-219 49.1


Banerjee S. 2020. Improvising marketing in real-time with social media.
Banerjee S. 2020. Social innovation: tackling poverty via quasi-profit organizations.
Ulqinaku A. 2020. Governments can learn from consumer psychology when it comes to public health messaging.
Ulqinaku A. 2020. Podcast: How museums can use interactive virtual tours to engage with the public and increase donations.
Ulqinaku A. 2020. Eating in the face of death.
Ulqinaku A, Ang D. 2020. Ban on gender stereotypes - blessing or bane?.
Antonetti P, Crisafulli B, Katsikeas CS. 2020. Does it really hurt? Making sense of varieties of anger. Psychology and Marketing.
Basu S, Ng S. 2020. $100 a month or $1,200 a year? Regulatory focus and the evaluation of temporally framed attributes. Journal of Consumer Psychology.
Biraglia A, Gerrath MHEE. 2020. Corporate Sponsorship for Museums in Times of Crisis. Annals of Tourism Research.
Borah A, Banerjee S, Lin Y-T, Jain A, Eisingerich AB. 2020. Improvised Marketing Interventions in Social Media. Journal of Marketing. 69-91 84.2
Bruine de Bruin W, Ulqinaku A. 2020. Effect of mortality salience on charitable donations: Evidence from a national sample. Psychology and Aging.
Chan S, Caston E, Ohl M, Nixon S. 2020. Hai Karate and Kung Fuey: Early Martial Arts Tropes in British Advertising. JOMEC Journal. 15
Chan S, Phillips R. 2020. Advertising China. JOMEC Journal. 1-315
Davvetas V, Diamantopoulos A, Liu L. 2020. Lit Up or Dimmed Down? Why, When, and How Regret Anticipation Affects Consumers’ Use of the Global Brand Halo. Journal of International Marketing. 40-63 28.3
Davvetas V, Diamantopoulos A, Zaefarian G, Sichtmann C. 2020. Ten basic questions about structural equations modeling you should know the answers to – But perhaps you don't. Industrial Marketing Management. 252-263 90
Donbesuur F, Boso N, Hultman M. 2020. The effect of entrepreneurial orientation on new venture performance: Contingency roles of entrepreneurial actions. Journal of Business Research. 150-161 118
Feng H, Morgan NA, Rego LL. 2020. The impact of unprofitable customer management strategies on shareholder value. Journal of the Academy of Marketing Science. 246-269 48
Foroudi P, Cuomo MT, Foroudi MM, Katsikeas CS, Gupta S. 2020. Linking identity and heritage with image and a reputation for competition. Journal of Business Research. 317-325 113
Gerrath MHEE, Usrey B. 2020. The Impact of Influencer Motives and Commonness Perceptions on Follower Reactions Toward Incentivized Reviews. International Journal of Research in Marketing.
Giannetti V, Rubera G. 2020. Innovation for and from emerging countries: a closer look at the antecedents of trickle-down and reverse innovation. Journal of the Academy of Marketing Science. 987-1008 48.5
Heinberg M, Katsikeas CS, Ozkaya HE, Taube M. 2020. How nostalgic brand positioning shapes brand equity: differences between emerging and developed markets. Journal of the Academy of Marketing Science. 869-890 48.5
Heinberg M, Liu Y, Huang X, Eisingerich AB. 2020. A Bad Job of Doing Good: Does Corporate Transparency on a Country and Company Level Moderate Corporate Social Responsibility Effectiveness?. Journal of International Marketing.
Hultman KGM, Papadopoulou C, Oghazi P, Opoku R. 2020. Branding the hotel industry: the effect of step-up versus step-down brand extensions. Journal of Business Research.
Jiang H, Tan H, Liu Y, Wan F, Gursoy D. 2020. The impact of power on destination advertising effectiveness: The moderating role of arousal in advertising. Annals of Tourism Research. 83
Kadile V, Biraglia A. 2020. From Hobby to Business: Exploring Environmental Antecedents of Entrepreneurial Alertness Using fsQCA. Journal of Small Business Management.
Liu Y, Hultman KGM, Eisingerich A, Wei X. 2020. How Does Brand Loyalty Interact with Tourism Destination? Exploring the Effect of Brand Loyalty on Place Attachment. Annals of Tourism Research. 81
Mavroudi E, Kesidou E, Pandza K. 2020. Shifting back and forth: How does the temporal cycling between exploratory and exploitative R&D influence firm performance?. Journal of Business Research. 386-396 110
Menguc B, Auh S, Wang F. 2020. Customer Participation Variation and Its Impact on Customer Service Performance: Underlying Process and Boundary Conditions. Journal of Service Research. 299-320 23.3
Mullins R, Menguc B, Panagopoulos NG. 2020. Antecedents and Performance Outcomes of Value-Based Selling in Sales Teams: A Multilevel, Systems Theory of Motivation Perspective. Journal of the Academy of Marketing Science. 1053-1074 48.6
Musarra G, Morgan NA. 2020. Outside-in marketing: Renaissance and future. Industrial Marketing Management.
Najafi Tavani Z, Mousavi S, Zaefarian G, Naudé P. 2020. Relationship learning and international customer involvement in new product design: The moderating roles of customer dependence and cultural distance. Journal of Business Research. 42-58 120
Nanni A, Ulqinaku A. 2020. Mortality threats and technology effects on tourism. Annals of Tourism Research.
Sarial-Abi G, Ulqinaku A. 2020. Financial Constraints Influence How Consumers Evaluate Approach-Framed versus Avoidance-Framed Messages. Journal of Advertising. 270-291 49.3
Saridakis C, Angelidou S, Woodside AG. 2020. What type of CSR engagement suits my firm best? Evidence from an abductively-derived typology. Journal of Business Research. 174-187 108
Skarmeas D, Leonidou CN, Saridakis C, Musarra G. 2020. Pathways to Civic Engagement with Big Social Issues: An Integrated Approach. Journal of Business Ethics. 261-285 164.2
Strandberg C, Styvén ME, Hultman M. 2020. Places in good graces: The role of emotional connections to a place on word-of-mouth. Journal of Business Research. 444-452 119
Ulqinaku A, Sarial-Abi G. 2020. Tourism implications of online response to terrorism. Annals of Tourism Research.
Ulqinaku A, Sarial-Abi G, Kinsella EL. 2020. Benefits of heroes to coping with mortality threats by providing perceptions of personal power and reducing unhealthy compensatory consumption. Psychology & Marketing.
Ulqinaku A, Sarial-Abi G, Kinsella EL, Igou ER. 2020. The Breaking-bad Effect: Priming with an Antihero Increases Sensation Seeking. British Journal of Social Psychology.
Usrey B, Palihawadana D, Saridakis C, Theotokis A. 2020. How Downplaying Product Greenness Affects Performance Evaluations: Examining the Effects of Implicit and Explicit Green Signals in Advertising. Journal of Advertising. 125-140 49.2
Vrontis D, Christofi M, Katsikeas CS. 2020. An assessment of the Literature on Cause-Related Marketing: Implications for International Competitiveness and Marketing Research. International Marketing Review.
Dao HM; Theotokis A; Brakus JJ (2020) Consumer Response to Dehumanization of Frontline Employees: The Role of Political Ideology 2020 AMA Winter Academic Conference. San Diego, CA
Gerrath M; Biraglia A (2020) How Less Congruent New Products Drive Brand Engagement: The Role of Curiosity Academy of Innovation, Entrepreneurship, and Knowledge Conference (ACIEK). Madrid, Spain
Gerrath M; Biraglia A (2020) How Incongruent Products Drive Brand Engagement: The Role of Curiosity 2020 Association for Consumer Research conference. Paris, France
Dao H, Theotokis A, Brakus J. 2020. Consumer Response to Dehumanization of Frontline Employees: The Role of Political Ideology.


Leonidou LC, Katsikeas CS, Samiee S, Leonidou CN. 2019. Socially responsible international business: review, synthesis, and directions. In: Leonidou LC; Katsikeas CS; Samiee S; Leonidou CN (eds.) Socially Responsible International Business: Critical Issues and the Way Forward. New Horizons in International Business.
Nicoara CA, Palihawadana D, Robson MJ. 2019. Strategic CSR and CSR strategy-making process of international business. In: Leonidou LC; Katsikeas K; Samiee S; Leonidou K (eds.) Socially-responsible international business: Critical issues and the way forward.
Kietzmann J, Pitt L, Katsikeas C. 2019. Introduction to Wearable Technology and the Internet of Everything Minitrack. PROCEEDINGS OF THE 52ND ANNUAL HAWAII INTERNATIONAL CONFERENCE ON SYSTEM SCIENCES
Duke R. 2019. “How I Enrich My Markstrat Programs: Tips from a Long-Term Instructor” [online]. Available from:
Duke R. 2019. Encouraging Reflection with Markstrat [online]. Available from:
Heinberg M, Katsikeas K. 2019. Why are brands with a nostalgic touch successful?.
Madan S, Rattan A, Basu S, Savani K. 2019. Why Are Americans So Divided on Refugee Policy?.
Ang D, Liu Y, Eisingerich AB. 2019. Difference in new product adoption among at-risk members of society: A critical analysis of males, females, and transgender individuals. Personality and Individual Differences. 151
Antonetti P, Manika D, Katsikeas C. 2019. Why consumer animosity reduces product quality perceptions: The role of extreme emotions in international crises. International Business Review. 739-753 28.4
Assadinia S, Boso N, Hultman KGM, Robson M. 2019. Do Export Learning Processes Affect Sales Growth in Exporting Activities?. Journal of International Marketing. 1-25 27.3
Assadinia S, Kadile V, Gölgeci I, Boso N. 2019. The Effects of Learning Orientation and Marketing Programme Planning on Export Performance: Paradoxical Moderating Role of Psychic Distance. International Small Business Journal. 423-449 37.5
Auh S, Menguc B, Imer P, Uslu A. 2019. Frontline Employee Feedback-Seeking Behavior: How Is It Formed and When Does It Matter?. Journal of Service Research. 44-59 22.1
Auh S, Menguc B, Katsikeas CS, Jung YS. 2019. When Does Customer Participation Matter? An Empirical Investigation of the Role of Customer Empowerment in the Customer Participation–Performance Link. Journal of Marketing Research. 1012-1033 56.6
Basu S, Savani K. 2019. Choosing among options presented sequentially versus simultaneously. Current Directions in Psychological Science. 97-101 28.1
Chen J, Sousa CMP, He X. 2019. Export market re-entry: Time-out period and price/quality dynamisms. Journal of World Business. 154-168 54.2
Chen J, Sousa CMP, He X. 2019. Nonlinear Effects of Dynamic Export Pricing on Export Sales: A Longitudinal Investigation. Journal of International Marketing. 60-78 27.3
Davvetas V, Halkias G. 2019. Global and Local Brand Stereotypes: Formation, Content Transfer, and Impact. International Marketing Review. 675-701 36.5
Diamantopoulos A, Davvetas V, Bartsch F, Mandler T, Arslanagic-Kalajdzic M, Eisend M. 2019. On the Interplay between Consumer Dispositions and Perceived Brand Globalness: Alternative Theoretical Perspectives and Empirical Assessment. Journal of International Marketing. 39-57 27.4
Guo X, Heinberg M, Zou S. 2019. Enhancing Consumer Attitude Toward Culturally Mixed Symbolic Products from Foreign Global Brands in an Emerging-Market Setting: The Role of Cultural Respect. Journal of International Marketing. 79-97 27.3
Hughes P, Souchon A, Nemkova E, Hodgkinson I, Boso N, Hultman KGM, Yeboah-Banin A, Sychangco J. 2019. Quadratic effects of dynamic decision-making capability on innovation orientation and performance: evidence from Chinese exporters. Industrial Marketing Management. 59-69 83
Hultman M, Ulusoy S, Oghazi P. 2019. Drivers and Outcomes of Political Candidate Image Creation: The Role of Social Media Marketing. Psychology and Marketing. 1226-1236 36.12
Hultman M, Yeboah-Banin AA, Boso N. 2019. Linking improvisational behavior to customer satisfaction: the relational dynamics. Journal of Business and Industrial Marketing. 1183-1193 34.6
Kaleka A, Morgan NA. 2019. How marketing capabilities and current performance drive strategic intentions in international markets. Industrial Marketing Management. 108-121 78
Katsikeas K, Leonidou L, Zeriti A. 2019. Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions. International Marketing Review. 405-424 37.3
Leonidou CN, Hultman M. 2019. Global marketing in business-to-business contexts: Challenges, developments, and opportunities. Industrial Marketing Management. 102-107 78
Madan S, Basu S, Rattan A, Savani K. 2019. Support for Resettling Refugees: The Role of Fixed-Growth Mindsets. Psychological Science. 238-249 30.2
Morgan NA. 2019. Researching Marketing Capabilities: Reflections from Academia. AMS Review.
Morgan NA, Whitler KA, Feng H, Chari S. 2019. Research in marketing strategy. Journal of the Academy of Marketing Science. 4-29 47.1
Mostaghel R, Oghazi P, Patel PC, Parida V, Hultman M. 2019. Marketing and supply chain coordination and intelligence quality: A product innovation performance perspective. Journal of Business Research. 597-606 101
Ng S, Basu S. 2019. Global Identity and Preference for Environmentally Friendly Products: The Role of Personal Responsibility. Journal of Cross-Cultural Psychology. 919-936 50.8
Paparoidamis NG, Katsikeas CS, Chumpitaz R. 2019. The role of supplier performance in building customer trust and loyalty: A cross-country examination. Industrial Marketing Management. 183-197 78
Paparoidamis NG, Tran TTH, Leonidou CN. 2019. Building customer loyalty in intercultural service encounters: the role of service employees’ cultural intelligence. Journal of International Marketing. 56-75 27.2
Pfajfar G, Shoham A, Makovec Brenčič M, Koufopoulos D, Katsikeas CS, Mitręga M. 2019. Power Source Drivers and Performance Outcomes of Functional and Dysfunctional Conflict in Exporter-Importer Relationships. Industrial Marketing Management. 213-226 78
Pillai KG, Leonidou CN, Bian X. 2019. Let’s Be Friends: National Homophily in Multicultural Newcomer Student Networks. Social Networking. 16-38 8.1
Robson MJ, Katsikeas CS, Schlegelmilch BB, Pramböck B. 2019. Alliance capabilities, interpartner attributes, and performance outcomes in international strategic alliances. Journal of World Business. 137-153 54.2
Sarantopoulos P, Theotokis A, Pramatari K, Roggeveen AL. 2019. The Impact of a Complement-Based Assortment Organization on Purchases. Journal of Marketing Research. 459-478 56.3
Sichtmann C, Davvetas V, Diamantopoulos A. 2019. The Relational Value of Perceived Brand Globalness and Localness. Journal of Business Research. 597-613 104
Skarmeas D, Zeriti A, Argouslidis P. 2019. Importer and exporter capabilities, governance mechanisms, and environmental factors determining customer-perceived relationship value. Industrial Marketing Management. 158-168 78
Vassallo JP, Prabhu JC, Banerjee S, Voola R. 2019. The Role of Hybrid Organizations in Scaling Social Innovations in Bottom‐of‐the‐Pyramid Markets: Insights from Microfinance in India. Journal of Product Innovation Management. 744-763 36.6
Zaefarian G, Kadile V, Henneberg SC, Leischnig A. 2019. First things (should) come first: A reply to Gretz & Malshe's “rejoinder to ‘endogeneity bias in marketing research: Problem, causes and remedies’”. Industrial Marketing Management. 63-64 77
Chan S. 2019. Martial arts appropriation in British advertising.
Ang D; Gerrath M; Liu Y (2019) When Friends Become Strangers: How Culture and Source Affect Consumers’ Reactions to Incentivized Reviews American Marketing Association (AMA) Global Marketing Special Interest Group (SIG) 2019 Conference. Buenos Aires, Argentina
Chan S (2019) Student-client consultancy as a form of active learning in global classrooms American Marketing Association. Buenos Aries
Gerrath M; Brakus J (2019) Schadenfreude: How Wrong Choices Cause Joyful Reactions to Brand Failures Society for Consumer Psychology (SCP) conference 2019. Savannah, GA, USA


Robson MJ, Kadile V, Watson K, Clegg J. 2018. International franchising relationships. In: Leonidou L; Katsikeas CS; Samiee S; Aykol B (eds.) Advances in Global Marketing - A Research Anthology.
Argouslidis P, Skarmeas D, Kuhn A, Mavrommatis A. 2018. Consumers' reactions to variety reduction in grocery stores: a freedom of choice perspective. EUROPEAN JOURNAL OF MARKETING. 1931-1955 52.9-10
Bemmaor AC, Zheng L. 2018. The diffusion of mobile social networking: Further study. International Journal of Forecasting. 612-621 34.4
Biraglia A, Gerrath MHEE, Usrey B. 2018. Examining How Companies’ Support of Tourist Attractions Affects Visiting Intentions: The Mediating Role of Perceived Authenticity. Journal of Travel Research. 811-823 57.6
Bouckenooghe D, Menguç B. 2018. Understanding the dynamics between supervisor-follower social capital, work engagement, and employees' creative work involvement. Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration. 238-251 35.2
Chabowski B, Kekec P, Morgan NA, Hult GTM, Walkowiak T, Runnalls B. 2018. An Assessment of the Exporting Literature: Using Theory and Data to Identify Future Research Directions. Journal of International Marketing. 118-143 26.1
Davvetas V, Diamantopoulos A. 2018. “Should Have I Bought the Other One?” Experiencing Regret in Global Versus Local Brand Purchase Decisions. Journal of International Marketing. 1-21 26.2
Dubiel A, Banerjee S, Ernst H, Subramaniam M. 2018. International-market-information use across new-product-development stages: Antecedents and performance implications. International Marketing Review. 760-784 35.5
Heinberg M, Ozkaya HE, Taube M. 2018. Do corporate image and reputation drive brand equity in India and China? - Similarities and differences. Journal of Business Research. 259-268 86
Kafouros M, Wang C, Mavroudi E, Hong J, Katsikeas CS. 2018. Geographic dispersion and co-location in global R&D portfolios: Consequences for firm performance. Research Policy. 1243-1255 47.7
Katsikeas CS, Auh S, Spyropoulou S, Menguc B. 2018. Unpacking the Relationship Between Sales Control and Salesperson Performance: A Regulatory Fit Perspective. Journal of Marketing. 45-69 82.3
Liu Y, Foscht T, Eisingerich AB, Tsai H-T. 2018. Strategic management of product and brand extensions: Extending corporate brands in B2B vs. B2C markets. Industrial Marketing Management. 147-159 71
Liu Y, Zhao X, Liu YY. 2018. Stress and unethical consumer attitudes: the mediating role of construal level and materialism. Personality and Individual Differences. 85-91 135
Madan S, Basu S, Ng S, Lim EAC. 2018. Impact of Culture on the Pursuit of Beauty: Evidence from Five Countries. Journal of International Marketing. 54-68 26.4
Najafi-Tavani S, Najafi-Tavani Z, Naudé P, Oghazi P, Zeynaloo E. 2018. How collaborative innovation networks affect new product performance: Product innovation capability, process innovation capability, and absorptive capacity. Industrial Marketing Management. 193-205 73
Najafi-Tavani Z, Robson MJ, Zaefarian G, Andersson U, Yu C. 2018. Building Subsidiary Local Responsiveness: (When) Does the Directionality of Intrafirm Knowledge Transfers Matter?. Journal of World Business. 475-492 53.4
Saridakis C, Angelidou S. 2018. A case-based generalizable theory of consumer collecting. European Journal of Marketing. 946-972 52.5/6
Skarmeas D, Saridakis C, Leonidou CN. 2018. Examining relationship value in cross-border business relationships: A comparison between correlational and configurational approaches. Journal of Business Research. 280-286 89
Spyropoulou S, Katsikeas CS, Skarmeas D, Morgan NA. 2018. Strategic goal accomplishment in export ventures: the role of capabilities, knowledge, and environment. Journal of the Academy of Marketing Science. 109-129 46.1
Chan S (2018) Be.Like.Water: Bruce Lee’s influence on television advertising The 4th Annual Martial Arts Studies Conference: Bruce Lee's Cultural Legacies. Cardiff University
Gerrath MHEE; brakus JJ (2018) How Wrong Choices Elicit Joyful Reactions to Rival Brands’ Failures: The Role of Self-Threat 2018 Global Marketing Conference (GAMMA). Tokyo, Japan
Gerrath MHEE; Usrey (2018) Incentivized Product Reviews: How a Bloggers Motives to Accept Brand Incentivization can Impact Blog Loyalty 2018 Global Marketing Conference. Tokyo, Japan
Gerrath MHEE; Usrey B (2018) Bloggers’ paradise: Accepting incentives in return for product reviews without ramifications. Society for Consumer Psychology (SCP) Conference 2018. Dallas, TX, USA


Leonidou CN, Skarmeas D, Saridakis C. 2017. Ethics, Sustainability, and Culture: A Review and Directions for Research. In: Leonidou LC; Katsikeas CS; Samiee S; Aykol B (eds.) Advances in global marketing: A research anthology.
Madan S, Basu S, Lim EAC, Ng S. 2017. The Appeal of Beauty and Physical Attractiveness: An Indian Perspective. In: Maheswaran D; Puliyel T (eds.) Understanding Indian Consumers.
Basu S, Savani K. 2017. To Make Better Choices, Look at All Your Options Together.
Savani K, Basu S. 2017. Decisions, decisions … the more (options) the merrier.
Ashraf AR, Thongpapanl N, Menguc B, Northey G. 2017. The Role of M-commerce Readiness in Emerging and Developed Markets. Journal of International Marketing. 25-51 25.2
Basu S, Savani K. 2017. Choosing one at a time? Presenting options simultaneously helps people make more optimal decisions than presenting options sequentially. Organizational Behavior and Human Decision Processes. 76-91 139
Biraglia A, Kadile V. 2017. The Role of Entrepreneurial Passion and Creativity in Developing Entrepreneurial Intentions: Insights from American Homebrewers. Journal of Small Business Management. 170-188 55.1
Boso N, Danso A, Leonidou C, Uddin M, Adeola O, Hultman M. 2017. Does financial resource slack drive sustainability expenditure in developing economy small and medium-sized enterprises?. Journal of Business Research. 247-256 80
Boso N, Oghazi P, Hultman M. 2017. International Entrepreneurial Orientation and Regional Expansion. Entrepreneurship & Regional Development. 4-26 29.1-2
Chowdhury R, Banerjee S, Nagarkoti DS. 2017. Anna Hazare: A Corruption Crusader and His Grassroots Wisdom. Journal of Management Inquiry. 383-389 26.4
Davvetas V, Diamantopoulos A. 2017. “Regretting your brand-self?” The moderating role of consumer-brand identification on consumer responses to purchase regret. Journal of Business Research. 218-227 80
Feng H, Morgan NA, Rego LL. 2017. Firm capabilities and growth: the moderating role of market conditions. Journal of the Academy of Marketing Science. 76-92 45.1
Griffith DA, Yalcinkaya G, Rubera G, Giannetti V. 2017. Understanding the Importance of the Length of Global Product Rollout: An Examination in the Motion Picture Industry. Journal of International Marketing. 50-69 25.4
Heinberg M, Ozkaya HE, Taube M. 2017. The influence of global and local iconic brand positioning on advertising persuasion in an emerging market setting. Journal of International Business Studies. 1009-1022 48.8
Hult GTM, Morgeson III FV, Morgan NA, Mithas S, Fornell C. 2017. Do managers know what their customers think and why?. Journal of the Academy of Marketing Science. 37-54 45.1
Hultman M, Strandberg C, Oghazi P, Mostaghel R. 2017. The role of destination personality fit in destination branding: antecedents and outcomes. Psychology and Marketing. 1073-1083 34.12
Keiningham T, Ball J, Benoit (née Moeller) S, Bruce HL, Buoye A, Dzenkovska J, Nasr L, Ou Y-C, Zaki M. 2017. The interplay of customer experience and commitment. Journal of Services Marketing. 148-160 31.2
Leonidou CN, Skarmeas D. 2017. Gray Shades of Green: Causes and Consequences of Green Skepticism. Journal of Business Ethics. 401-415 144.2
Menguc B, Auh S, Yeniaras V, Katsikeas CS. 2017. The role of climate: implications for service employee engagement and customer service performance. Journal of the Academy of Marketing Science. 428-451 45.3
Micevski M, Kadic-Maglajlic S, Banerjee S, Cadogan J, Lee N. 2017. Is it better to be both nice and nasty? Investigating the co-occurrence of sales manager aggressiveness and caring. Journal of Business Research. 266-276 80
Ou Y, Verhoef PC, Wiesel T. 2017. The effects of customer equity drivers on loyalty across services industries and firms. Journal of the Academy of Marketing Science. 336-356 45.3
Ou Y-C, Verhoef PC. 2017. The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers. Journal of Business Research. 106-115 80
Sarial-Abi G, Vohs KD, Hamilton R, Ulqinaku A. 2017. Stitching time: Vintage consumption connects the past, present, and future. Journal of Consumer Psychology. 182-194 27.2
Zaefarian G, Kadile V, Henneberg SC, Leischnig A. 2017. Endogeneity Bias in Marketing Research: Problem, Causes and Remedies. Industrial Marketing Management. 39-46 65
Gerrath MHEE; Brakus J (2017) How Choices that are Disconfirmed by Comparative Product Reviews Elicit Feelings of Schadenfreude: the Case of Brand Rivalry European Marketing Academy 46th Annual Conference (EMAC 2017). Groningen, Netherlands
Gerrath MHEE; Usrey B (2017) “This Review is Sponsored By”: When the Disclosure of Incentivized Reviews Affects Blog Loyalty European Marketing Academy 46th Annual Conference (EMAC 2017). Groningen, Netherlands
Gerrath MHEE; Usrey B (2017) Sell Out Without Losing Out: Overcoming the Harmful Impact of Incentivized Reviews North American Conference of the Association for Consumer Research. San Diego, CA, USA


Eteokleous PP, Katsikeas CS, Leonidou LC. 2016. Review of Research on CSR in International Marketing: 1993–2013. Academy of Marketing Science (AMS) Annual Conference
Menguc B, Auh S, Kim Y, Spyropoulou S. 2016. The Relatıonshıp Between Goal Orıentatıon of Salespeople and Theır Knowledge Sharıng Behavıors: The Moderatıng Role of Norms. 2016 Winter Marketing Academic Conference
Menguc B, Katsikeas KS, Aug S. 2016. More customer orientation is not always better for frontline employees.
Auh S, Bowen DE, Aysuna C, Menguc B. 2016. A Search for Missing Links: Specifying the Relationship Between Leader-Member Exchange Differentiation and Service Climate. Journal of Service Research. 260-275 19.3
Auh S, Menguc B, Spyropoulou S, Wang F. 2016. Service employee burnout and engagement: the moderating role of power distance orientation. Journal of the Academy of Marketing Science. 726-745 44.6
Chen J, Sousa CMP, He X. 2016. The determinants of export performance: a review of the literature 2006-2014. International Marketing Review. 626-670 33.5
Davvetas V, Diamantopoulos A. 2016. How Product Category Shapes Preferences Toward Global and Local Brands: A Schema Theory Perspective. Journal of International Marketing. 61-81 24.4
Eteokleous P, Leonidou LC, Katsikeas CS. 2016. Corporate Social Responsibility in International Marketing: Review, assessment, and future research. International Marketing Review. 580-624 33.4
Halkias G, Davvetas V, Diamantopoulos A. 2016. The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference. Journal of Business Research. 3621-3628 69.9
Heinberg M, Ozkaya HE, Taube M. 2016. A brand built on sand: Is acquiring a local brand in an emerging market an ill-advised strategy for foreign companies?. Journal of the Academy of Marketing Science. 586-607 44.5
Hultman M, Yeboah-Banin AA, Formaniuk L. 2016. Demand- and supply-side perspectives of city branding: A qualitative investigation. Journal of Business Research. 5153-5157 69.11
Jiang H, Sun P, Liu Y, Pan M. 2016. Gratitude and Late Adolescents’ School Well-being: The Mediating Role of Materialism. Social Indicators Research. 1363-1376 127.3
Katsikeas CS, Leonidou CN, Zeriti A. 2016. Eco-friendly product development strategy: antecedents, outcomes, and contingent effects. Journal of the Academy of Marketing Science. 660-684 44.6
Katsikeas CS, Morgan NA, Leonidou LC, Hult GTM. 2016. Assessing Performance Outcomes in Marketing. Journal of Marketing. 1-20 80.2
Kazeminia A, Hultman M, Mostaghel R. 2016. Why pay more for sustainable services? The case of ecotourism. Journal of Business Research. 4992-4997 69.11
Lisboa A, Skarmeas D, Saridakis C. 2016. Entrepreneurial orientation pathways to performance: A fuzzy-set analysis. Journal of Business Research. 1319-1324 69.4
Manganari EE, Dimara E, Theotokis A. 2016. Greening the lodging industry: Current status, trends and perspectives for green value. Current Issues in Tourism. 223-242 19.3
Menguc B, Auh S, Katsikeas CS, Jung YS. 2016. When Does (Mis)Fit in Customer Orientation Matter for Frontline Employees’ Job Satisfaction and Performance?. Journal of Marketing. 65-83 80.1
Musarra G, Robson MJ, Katsikeas CS. 2016. The Influence of Desire for Control on Monitoring Decisions and Performance Outcomes in Strategic Alliances. Industrial Marketing Management. 10-21 55
Najafi-Tavani S, Sharifi H, Najafi-Tavani Z. 2016. Market orientation, marketing capability, and new product performance: the moderating role of absorptive capacity. Journal of Business Research. 5059-5064 69.11
Palihawadana D, Oghazi P, Liu Y. 2016. Effects of ethical ideologies and perceptions of CSR on consumer behavior. Journal of Business Research. 4964-4969 69.11
Sarantopoulos P, Theotokis A, Pramatari K, Doukidis G. 2016. Shopping missions: An analytical method for the identification of shopper need states. Journal of Business Research. 1043-1052 69.3
Saridakis C, Baltas G. 2016. Modeling price-related consequences of the brand origin cue: An empirical examination of the automobile market. Marketing Letters. 77-87 27.1
Saridakis C, Baltas G, Oghazi P, Hultman M. 2016. Motivation recipes for brand-related social media use: A Boolean–fsQCA approach. Psychology and Marketing. 1062-1070 33.12
Skarmeas D, Lisboa A, Saridakis C. 2016. Export performance as a function of market learning capabilities and intrapreneurship: SEM and FsQCA findings. Journal of Business Research. 5342-5347 69.11
Skarmeas D, Zeriti A, Baltas G. 2016. Relationship Value: Drivers and Outcomes in International Marketing Channels. Journal of International Marketing. 22-40 24.1
Tsafarakis S, Saridakis C, Matsatsinis N, Baltas G. 2016. Private labels and retail assortment planning: a differential evolution approach. Annals of Operations Research. 677-692 247.2
Yeboah Banin A, Boso N, Hultman M, Souchon AL, Hughes P, Nemkova E. 2016. Salesperson improvisation: Antecedents, performance outcomes, and boundary conditions. Industrial Marketing Management. 120-130 59
Zaefarian G, Najafi Tavani Z, Henneberg SC, Naudé P. 2016. Do supplier perceptions of buyer fairness lead to supplier sales growth?. Industrial Marketing Management. 160-171 53
Biraglia A; Gerrath M; Usrey B (2016) Firms' Involvement In The Restoration of Tourist Attractions: The Role of Perceived Altruism and Authenticity on Visiting Intentions Gamma Global Marketing Conference. Hong Kong
Gerrath M; Usrey B (2016) “The Review Is Sponsored By”: the Effect of Sponsorship Disclosure on Blog Loyalty Association of Consumer Research North American Conference (ACR). Berlin, Germany
Ou Y (2016) On Customer Emotions and Loyalty Strategies ISMS Marketing Science Conference. Carey Business School, Johns Hopkins University, Baltimore


Kadile V, Watson KJ, Robson M. 2015. “Talk to Me, Not at Me”: Tips for achieving and managing collaborative communication effectively.
Banerjee S, Prabhu JC, Chandy RK. 2015. Indirect Learning: How Emerging-Market Firms Grow in Developed Markets. Journal of Marketing. 10-28 79.1
Barnes BR, Leonidou CL, Siu NYM, Leonidou KN. 2015. Interpersonal factors as drivers of quality and performance in western-Hong Kong interorganizational business relationships. Journal of International Marketing. 23-49 23.1
Davvetas V, Sichtmann C, Diamantopoulos A. 2015. The impact of perceived brand globalness on consumers' willingness to pay. International Journal of Research in Marketing. 431-434 32.4
Eisingerich AB, Chun HEH, Liu Y, Jia HM, Bell SJ. 2015. Why recommend a brand face-to-face but not on Facebook? How word-of-mouth on online social sites differs from traditional word-of-mouth. Journal of Consumer Psychology. 120-128 25.1
Heinberg MG. 2015. Outbreaks of animosity against the West in China: effects on local brand consumption. International Marketing Review. 514-535 34.4
Hultman M, Kazeminia A, Ghasemi V. 2015. Intention to visit and willingness to pay premium for ecotourism: The impact of attitude, materialism, and motivation. Journal of Business Research. 1854-1861 68.9
Hultman M, Skarmeas D, Oghazi P, Beheshti HM. 2015. Achieving tourist loyalty through destination personality, satisfaction, and identification. Journal of Business Research. 2227-2231 68.11
Kreuzbauer R, King D, Basu S. 2015. The mind in the object—Psychological valuation of materialized human expression. Journal of Experimental Psychology: General. 764-787 144.4
Leonidou LC, Fotiadis TA, Christodoulides P, Spyropoulou S, Katsikeas CS. 2015. Environmentally friendly export business strategy: Its determinants and effects on competitive advantage and performance. INTERNATIONAL BUSINESS REVIEW. 798-811 24.5
Leonidou LC, Leonidou CN, Fotiadis TA, Aykol B. 2015. Dynamic capabilities driving an eco-based advantage and performance in global hotel chains: The moderating effect of international strategy. Tourism Management. 268-280 50
Liu Y, Eisingerich AB, Auh S, Merlo O, Chun HH. 2015. Service Firm Performance Transparency: How, When, and Why Does It Pay Off?. Journal of Service Research. 451-467 18.4
Mostaghel R, Oghazi P, Beheshti HM, Hultman M. 2015. Strategic use of enterprise systems among service firms: Antecedents and consequences. JOURNAL OF BUSINESS RESEARCH. 1544-1549 68.7
Najafi Tavani Z, Zaefarian G, Henneberg SC, Naudé P, Giroud A, Andersson U. 2015. Subsidiary Knowledge Development in Knowledge-Intensive Business Services: A Configuration Approach. Journal of International Marketing. 22-43 23.4
Najafi Tavani Z, Zaefarian G, Naudé P, Giroud A. 2015. Reverse Knowledge Transfer and Subsidiary Power. Industrial Marketing Management. 103-110 48
Saridakis C, Tsafarakis S, Delias P, Baltas G, Matsatsinis N. 2015. Optimizing differentiation and commonality levels among models in car line-ups: An empirical application of a nature-inspired heuristic mechanism. Expert Systems with Applications. 2323-2335 42.5
Theotokis A, Manganari E. 2015. The Impact of Choice Architecture on Sustainable Consumer Behavior: The Role of Guilt. JOURNAL OF BUSINESS ETHICS. 423-437 131.2
Biraglia A; Gerrath M; Usrey B (2015) Fair Enough: Individuals’ Perceptions of Altruism of CSR Activities and Their Effect on Authenticity of Heritage Sites Association of Consumer Research North American Conference (ACR). New Orleans, LA, USA
Robson M, Watson K, Kadile V, Clegg LJ. 2015. Best in Class International Franchising: Report for the UK Retail Sector.

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Baltas G, Saridakis C. 2009. A model for the empirical determination of heterogeneous and heteroscedastic preferences in conjoint experiments. Proceedings of the Academy of Marketing Conference
Baltas G, Saridakis C. 2010. A Unified Framework for Dealing with Preference and Variance Heterogeneity in Conjoint Experiments. Proceedings of the German-French-Austrian Conference on Quantitative Marketing
Baltas G, Saridakis C, Tsafarakis S. 2010. Introducing evolutionary modeling to strategic retail decisions: Optimal diversification of store portfolios through genetic algorithms. Proceedings of the European Marketing Academy Conference
Baltas G, Saridakis C, Tsafarakis S, Matsatsinis N. 2011. A Nature-inspired Approach to Retail Strategy: Introducing Swarm Intelligence to Store Type Portfolio Management. Proceedings of the Summer Marketing Educators’ Conference, American Marketing Association
Baltas G, Saridakis C, Tsafarakis S, Matsatsinis N. 2011. Using partcle swarm optimization to design optimal product lines. Proceedings of the European Marketing Academy Conference
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Chan S. 2007. Balancing the ‘Yin’ and the ‘Yang’ – the transformation and diversification of Chinese family businesses in Britain. International Colloquium on Ethnic Entrepreneurship and Management
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Katsikeas CS. 2004. Developing successful trust-based international exchange buyerseller relationships. Academy of Marketing Science Conference, Vancouver, Canada, 2004
Katsikeas CS, Robson M. 2001. Antecedents and consequences of trust in international strategic alliances in marketing. American Marketing Association Winter Educators’ Conference, Phoenix, Arizona, 2001
Katsikeas CS, Robson M. 2002. An investment model explanation of international strategic alliance outcomes. American Marketing Association Winter Educators’ Conference, Austin, Texas, 2002
Katsikeas CS, Skarmeas D. 2003. Antecedents and performance consequences of trust in international buyer–seller relationships. American Marketing Association Winter Educators’ Conference, Orlando, Florida, 2003
Katsikeas CS, Skarmeas D. 2004. Performance consequences of control in exporter-importer relationships. American Marketing Association Winter Educators’ Conference, Scottsdale, Arizona, 2004
Katsikeas CS, Skarmeas D, Robson M, Al-Khalifa ABK, Baltas G. 2005. Actual influence in cross-cultural buyer–seller relationships: sources and outcomes. 34th EMAC Conference, Universita Boccani, Milan, 2005
Lounis S, Pramatari K, Theotokis A. 2014. Gamification is all about fun: The role of incentive type and community collaboration. ECIS 2014 Proceedings - 22nd European Conference on Information Systems
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Pramatari K, Theotokis A, Doukidis G. 2009. Consumer acceptance of technology contact: Extending web-based ecommerce to technology-based services. ICIS 2009 Proceedings - Thirtieth International Conference on Information Systems
Saridakis C. 2008. A Hybrid Conjoint Model for the Identification of the UK Supermarket Choice Determinants.. Proceedings of the Academy of Marketing Conference
Saridakis C, Solgaard HS. 2006. A Hierarchical Bayes Conjoint Model for Measuring Consumers’ Trade-Off Among Attributes of Supermarket Formats.. Proceedings of the 13th Conference on Recent Advances in Retailing & Services Science
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Auh S, Spyropoulou S, Menguc B, Uslu A. 2014. When and how does sales team conflict affect sales team performance?. Journal of the Academy of Marketing Science. 658-679 42.6
Baltas G, Argouslidis PC, Skarmeas D. 2010. The Role of Customer Factors in Multiple Store Patronage: A Cost-Benefit Approach. J RETAILING. 37-50 86.1
Baltas G, Saridakis C. 2009. Brand-name effects, segment differences, and product characteristics: an integrated model of the car market.. Journal of Product and Brand Management. 143-151 18.2
Baltas G, Saridakis C. 2010. Measuring brand equity in the car market: a hedonic price analysis. J OPER RES SOC. 284-293 61.2
Baltas G, Saridakis C. 2013. An empirical investigation of the impact of behavioural and psychographic consumer characteristics on car preferences: An integrated model of car type choice. Transportation Research Part A: Policy and Practice. 92-110 54
Baltas G, Tsafarakis S, Saridakis C, Matsatsinis N. 2012. Biologically Inspired Approaches to Strategic Service Design: Optimal Service Diversification Through Evolutionary and Swarm Intelligence Models. Journal of Service Research.
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Barnes BR, Siu NYM, Yu QL, Chan SSY. 2009. Exploring cosmetics advertising in southern China An investigation of Hong Kong and Shenzhen. INT J ADVERT. 369-393 28.2
Beheshti HM, Hultman M, Jung ML, Opoku RA, Salehi-Sangari E. 2007. Electronic supply chain management applications by Swedish SMEs. ENTERP INFORM SYST. 255-268 1.2
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Chan S. 1999. The Chinese learner – a question of style. Education + Training. 294-305 41.6/7
Chari S, Katsikeas CS, Balabanis G, Robson MJ. 2014. Emergent Marketing Strategies and Performance: The Effects of Market Uncertainty and Strategic Feedback Systems. BRITISH JOURNAL OF MANAGEMENT. 145-165 25.2
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Duke RC. 1992. Structural Changes in UK Grocery Retailing. British Food Journal. 18-23 94.2
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Hultman M, Opoku RA, Salehi‐Sangari E, Oghazi P, Thong Bui Q. 2008. Private label competition: the perspective of Swedish branded goods manufacturers. Management Research News. 125-141 31.2
Hultman M, Robson MJ, Katsikeas CS. 2009. Export product strategy fit and performance: An empirical investigation. Journal of International Marketing. 1-23 17.4
Jarratt DG, Katsikeas CS. 2009. How does relationship management infrastructure influence performance?. Journal of Marketing Management. 51-74 25.1-2
Katsikea E, Skarmeas D. 2003. Organisational and Managerial Drivers of Effective Export Sales Organisations: An Empirical Investigation. European Journal of Marketing. 1723-1745 37.11/12
Katsikeas CS. 2003. Reflections on Czinkota and Ronkainen's international marketing manifesto: A perspective from Europe. J INT MARKETING. 28-34 11.1
Katsikeas CS. 2003. Reflections on Czinkota and Ronkainen’s international marketing manifesto. Journal of International Marketing. 28-34 11.1
Katsikeas CS. 2003. Advances in international marketing theory and practice. International Business Review. 135-140 12.2
Katsikeas CS. 2006. Global marketing of industrial products: Contemporary developments and future directions. IND MARKET MANAG. 540-544 35.5
Katsikeas CS, Berthon JP, Berthon P, Pitt LF. 1999. Virtual services go international: international services in the marketspace. Journal of International Marketing. 84-105 7.3
Katsikeas CS, Cravens D, Piercy NF. 1997. Examining the role of buyer-seller relationships in export performance. The Journal of World Business. 73-86 32.1
Katsikeas CS, Kaleka A, Piercy NF. 1998. Sources of competitive advantage in high performing export companies. The Journal of World Business. 378-393 33.4
Katsikeas CS, Katsikea E. 2000. Level of Import Development and Transaction Cost Analysis: Implications for Industrial Exporters. IND MARKET MANAGEM. 575-588 6.29
Katsikeas CS, Leonidou L. 1996. The export development process: a review of empirical models. Journal of International Business Studies. 545-579 27.3
Katsikeas CS, Leonidou L, Morgan N. 2000. Firm-level export performance assessment: review, evaluation, and development. Journal of the Academy of Marketing Science. 493-511 28.4
Katsikeas CS, Leonidou LC. 2003. The role of foreign customer influence strategies in building global business relationships. Long Range Planning. 227-252 36.3
Katsikeas CS, Leonidou LC, Robson M. 2002. Factors influencing international joint venture performance: Theoretical perspectives, assessment, and future directions. Management International Review. 385-418 42.4
Katsikeas CS, Paparoidamis NG, Katsikea E. 2004. Supply source selection criteria: The impact of supplier performance on distributor performance. IND MARKET MANAG. 755-764 33.8
Katsikeas CS, Robson M. 2005. International strategic alliance relationships within the foreign investment decision process. International Marketing Review. 399-419 22.4
Katsikeas CS, Robson M, Hulbert JM. 2004. In search of relevance and rigor for research in marketing. Marketing Intelligence & Planning. 568-578 22.5
Katsikeas CS, Skarmeas D. 2001. Drivers of superior importer performance in cross-cultural supplier–reseller relationships. IND MARKET MANAG. 227-241 30.2
Leonidou CN, Katsikeas CS, Morgan NA. 2013. 'Greening' the marketing mix: do firms do it and does it pay off?. Journal of the Academy of Marketing Science. 151-170 41.2
Leonidou CN, Leonidou LC. 2011. Research into environmental marketing/management: a bibliographic analysis. European Journal of Marketing. 68-103 45.1-2
Leonidou CN, Leonidou LC, Coudounaris DN, Hultman M. 2013. Value differences as determinants of importers' perceptions of exporters' unethical behavior: The impact on relationship quality and performance. International Business Review. 156-173 22.1
Leonidou LC, Barnes BR, Spyropoulou S, Katsikeas CS. 2010. Assessing the contribution of leading mainstream marketing journals to the international marketing discipline. INT MARKET REV. 491-518 27.5
Leonidou LC, Fotiadis TA, Leonidou CN, Zeriti A. 2013. Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance. Tourism Management. 94-110 35
Leonidou LC, Katsikeas CS. 2010. Integrative assessment of exporting research articles in business journals during the period 1960-2007. J BUS RES. 879-887 63.8
Leonidou LC, Katsikeas CS, Coudounaris DN. 2010. Five decades of business research into exporting: A bibliographic analysis. J INT MANAG. 78-91 16.1
Leonidou LC, Katsikeas CS, Fotiadis TA, Christodoulides P. 2013. Antecedents and consequences of an eco-friendly export marketing strategy: The moderating role of foreign public concern and competitive intensity. Journal of International Marketing. 22-46 21.3
Leonidou LC, Katsikeas CS, Hadjimarcou J. 2002. Executive insights: Building successful export business relationships: A behavioral perspective. J INT MARKETING. 96-115 10.3
Leonidou LC, Katsikeas CS, Hadjimarcou J. 2002. Building Successful Export Business Relationships: A Behavioral Perspective. Journal of International Marketing. 96-115 10.3
Leonidou LC, Katsikeas CS, Palihawadana D, Spyropoulou S. 2007. An analytical review of the factors stimulating smaller firms to export - Implications for policy-makers. INT MARKET REV. 735-770 24.6
Leonidou LC, Katsikeas CS, Samiee S. 2001. Marketing strategy determinants of export performance: a meta-analysis. Journal of Business Research. 51-67 55.1
Leonidou LC, Kvasova O, Leonidou C, Chari S. 2013. Business Unethicality as an Impediment to Consumer Trust: The Moderating Role of Demographic and Cultural Characteristics. Journal of Business Ethics. 397-415 112.3
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Leonidou LC, Leonidou CN. 2009. Rational versus emotional appeals in newspaper advertising: Copy, art, and layout differences. Journal of Promotion Management. 522-546 15.4
Leonidou LC, Leonidou CN, Hadjimarcou JS, Lytovchenko I. 2014. Assessing the greenness of environmental advertising claims made by multinational industrial firms. Industrial Marketing Management. 671-684 43.4
Leonidou LC, Leonidou CN, Kvasova O. 2013. Cultural drivers and trust outcomes of consumer perceptions of organizational unethical marketing behavior. European Journal of Marketing. 525-556 47.3/4
Leonidou LC, Leonidou CN, Palihawadana D, Hultman M. 2011. Evaluating the green advertising practices of international firms: a trend analysis. INT MARKET REV. 6-33 28.1
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Morgan N, Zou S, Vorhies D, Katsikeas CS. 2003. Experiential and Informational Knowledge, Architectural Marketing Capabilities, and the Adaptive Performance of Export Ventures: A Cross-National Study. Decision Sciences. 287-321 34.2
Morgan NA, Katsikeas CS, Vorhies DW. 2012. Export marketing strategy implementation, export marketing capabilities, and export venture performance. Journal of the Academy of Marketing Science. 271-289 40.2
Morgan NA, Lopo L. Rego. 2009. Brand Portfolio Strategy and Firm Performance. Journal of Marketing. 59-74 73.1
Morgan NA, Rego, Lopo, Billett M. 2009. Consumer-Based Brand Equity and Firm Risk. Journal of Marketing. 47-60 73.6
Mostaghel R, Oghazi P, Beheshti HM, Hultman M. 2012. Adoption of enterprise systems and radio frequency identification among service firms. Service Industries Journal. 2435-2443 32.15
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Opoku RA, Hultman M, Saheli-Sangari E. 2008. Positioning in Market Space: The Evaluation of Swedish Universities' Online Brand Personalities. Journal of Marketing for Higher Education. 124-144 18.1
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Pillai KG, Katsikeas, C.S., Presi, C. 2012. Print advertising: Type size effects. Journal of Business Research. 865-868 65.6
Poutziouris P, Wang Y, Chan S. 2002. Chinese entrepreneurship: the development of small family firms in China. Journal of Small Business and Enterprise Development. 383-399 9.4
Pramatari K, Theotokis A. 2009. Consumer acceptance of RFID-enabled services: a model of multiple attitudes, perceived system characteristics and individual traits. EUR J INFORM SYST. 541-552 18.6
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Robson MJ, Katsikeas CS, Bello DC. 2008. Drivers and performance outcomes of trust in international strategic alliances: The role of organizational complexity. ORGAN SCI. 647-665 19.4
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Skarmeas D, Katsikeas CS, Spyropouiou S, Salehi-Sangari E. 2008. Market and supplier characteristics driving distributor relationship quality in international marketing channels of industrial products. IND MARKET MANAG. 23-36 37.1
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