Global and Strategic Marketing Research Centre
2020. How Less Congruent New Products Drive Brand Engagement: The Role of Curiosity. Academy of Innovation, Entrepreneurship, and Knowledge Conference (ACIEK)
2020. The impact of marketing capabilities on Innovation in the face of Disruption. 2020 AMA Winter Academic Conference
2020. Benefits of Heroes to Coping with Mortality Threats by Providing Perceptions of Personal Power and Reducing Unhealthy Compensatory Consumption. Psychology and Marketing.
2019. Strategic CSR and CSR strategy-making process of international business. In: Leonidou LC; Katsikeas K; Samiee S; Leonidou K (eds.) Socially-responsible international business: Critical issues and the way forward.
2019. Why are brands with a nostalgic touch successful?.
2019. Why Are Americans So Divided on Refugee Policy?.
2019. Martial arts appropriation in British advertising.
Chan S (2019) Student-client consultancy as a form of active learning in global classrooms American Marketing Association. Buenos Aries
Gerrath M; Brakus J (2019) Schadenfreude: How Wrong Choices Cause Joyful Reactions to Brand Failures Society for Consumer Psychology (SCP) conference 2019. Savannah, GA, USA
2018. International franchising relationships. In: Leonidou L; Katsikeas CS; Samiee S; Aykol B (eds.) Advances in Global Marketing - A Research Anthology.
Chan S (2018) Be.Like.Water: Bruce Lee’s influence on television advertising The 4th Annual Martial Arts Studies Conference: Bruce Lee's Cultural Legacies. Cardiff University
Gerrath MHEE; brakus JJ (2018) How Wrong Choices Elicit Joyful Reactions to Rival Brands’ Failures: The Role of Self-Threat 2018 Global Marketing Conference (GAMMA). Tokyo, Japan
Gerrath MHEE; Usrey (2018) Incentivized Product Reviews: How a Bloggers Motives to Accept Brand Incentivization can Impact Blog Loyalty 2018 Global Marketing Conference. Tokyo, Japan
Gerrath MHEE; Usrey B (2018) Bloggers’ paradise: Accepting incentives in return for product reviews without ramifications. Society for Consumer Psychology (SCP) Conference 2018. Dallas, TX, USA
2017. The Appeal of Beauty and Physical Attractiveness: An Indian Perspective. In: Maheswaran D; Puliyel T (eds.) Understanding Indian Consumers.
2017. Decisions, decisions … the more (options) the merrier.
Gerrath MHEE; Usrey B (2017) Sell Out Without Losing Out: Overcoming the Harmful Impact of Incentivized Reviews North American Conference of the Association for Consumer Research. San Diego, CA, USA
2016. A brand built on sand: Is acquiring a local brand in an emerging market an ill-advised strategy for foreign companies?. Journal of the Academy of Marketing Science. 586-607 44.5
Ou Y (2016) On Customer Emotions and Loyalty Strategies ISMS Marketing Science Conference. Carey Business School, Johns Hopkins University, Baltimore
2015. IINTENDED AND REALISED MARKETING STRATEGIES: ADAPTIVE MARKETING ORGANIZATIONS IN ENACTED ENVIRONMENTS. MARKETING DYNAMISM & SUSTAINABILITY-THINGS CHANGE, THINGS STAY THE SAME
2015. MODELING COUNTRY-OF-ORIGIN EFFECTS IN THE CAR MARKET: IMPLICATIONS FOR PRICING. IDEAS IN MARKETING: FINDING THE NEW AND POLISHING THE OLD
2014. Gamification is all about fun: The role of incentive type and community collaboration. ECIS 2014 Proceedings - 22nd European Conference on Information Systems
2013 & previous
2002. Sweet and Sour - The Chinese Experience of Food. In: Kershen AJ (eds.) Food in the Migrant Experience.
1995. Amstrad. In: Jobber D; Principles; Marketing PO (eds.) Principles and Practice of Marketing.
2011. A combined experimental and evolutionary method for optimal store type diversification. American Marketing Assocation Summer Marketing Educators’ Conference: Enhancing Knowledge Development in Marketing
2008. Brand and segment heterogeneity: implications for car prices.. Proceedings of the Academy of Marketing Conference
2009. Car marques and car models: the dual structure of brand names and their pricing implications in the automobile market.. Proceedings of the 38th European Marketing Academy Conference
2009. A model for the empirical determination of heterogeneous and heteroscedastic preferences in conjoint experiments. Proceedings of the Academy of Marketing Conference
2010. A Unified Framework for Dealing with Preference and Variance Heterogeneity in Conjoint Experiments. Proceedings of the German-French-Austrian Conference on Quantitative Marketing
2010. Introducing evolutionary modeling to strategic retail decisions: Optimal diversification of store portfolios through genetic algorithms. Proceedings of the European Marketing Academy Conference
2011. A Nature-inspired Approach to Retail Strategy: Introducing Swarm Intelligence to Store Type Portfolio Management. Proceedings of the Summer Marketing Educators’ Conference, American Marketing Association
2011. Using partcle swarm optimization to design optimal product lines. Proceedings of the European Marketing Academy Conference
1996. The Overseas Chinese Family Business - Food for Thought for the Second Generation?. British Academy of Management Annual Conference
2000. Successional Issues in Ethnic Family Businesses - Blessing or Burden?. Small Business and Enterprise Development Conference
1998. Understanding Entrepreneurial Strategies of the Second Generation European Chinese. Institute of Small Business Affairs National Small Firms Policy & Research Conference
2013. The Relevance of Marketing Consultancy Projects for Chinese Students in Business Schools. Academy of Marketing Conference
1996. Buyer-Supplier Relationships in UK Grocery Retailing. Paper given at the 3rd International Conference on Recent Advances in Retailing and Services Science June 22-25
2001. Global marketing: internationalization, resources, and collaboration issues. American Marketing Association Winter Educators’ Conference, Panel Chair, Phoenix, Arizona, 2001
2004. Developing successful trust-based international exchange buyerseller relationships. Academy of Marketing Science Conference, Vancouver, Canada, 2004
2001. Antecedents and consequences of trust in international strategic alliances in marketing. American Marketing Association Winter Educators’ Conference, Phoenix, Arizona, 2001
2002. An investment model explanation of international strategic alliance outcomes. American Marketing Association Winter Educators’ Conference, Austin, Texas, 2002
2003. Antecedents and performance consequences of trust in international buyer–seller relationships. American Marketing Association Winter Educators’ Conference, Orlando, Florida, 2003
2004. Performance consequences of control in exporter-importer relationships. American Marketing Association Winter Educators’ Conference, Scottsdale, Arizona, 2004
2005. Actual influence in cross-cultural buyer–seller relationships: sources and outcomes. 34th EMAC Conference, Universita Boccani, Milan, 2005
2009. Consumer acceptance of technology contact: Extending web-based ecommerce to technology-based services. ICIS 2009 Proceedings - Thirtieth International Conference on Information Systems
2008. A Hybrid Conjoint Model for the Identification of the UK Supermarket Choice Determinants.. Proceedings of the Academy of Marketing Conference
2006. A Hierarchical Bayes Conjoint Model for Measuring Consumers’ Trade-Off Among Attributes of Supermarket Formats.. Proceedings of the 13th Conference on Recent Advances in Retailing & Services Science
2009. When adoption brings addiction: A use- diffusion model for social information systems. ICIS 2009 Proceedings - Thirtieth International Conference on Information Systems
2009. Brand-name effects, segment differences, and product characteristics: an integrated model of the car market.. Journal of Product and Brand Management. 143-151 18.2
2010. Does Accommodating a Self-Serving Partner in an International Marketing Alliance Pay Off?. J MARKETING. 77-93 74.6
1992. Structural Changes in UK Grocery Retailing. British Food Journal. 18-23 94.2
1998. A Model of Buyer-Supplier Interaction in UK Grocery Retailing. Journal of Retailing and Consumer Services. 93-103 5.2
2003. Reflections on Czinkota and Ronkainen's international marketing manifesto: A perspective from Europe. J INT MARKETING. 28-34 11.1
1999. Virtual services go international: international services in the marketspace. Journal of International Marketing. 84-105 7.3
1997. Examining the role of buyer-seller relationships in export performance. The Journal of World Business. 73-86 32.1
1998. Sources of competitive advantage in high performing export companies. The Journal of World Business. 378-393 33.4
1996. The export development process: a review of empirical models. Journal of International Business Studies. 545-579 27.3
2000. Firm-level export performance assessment: review, evaluation, and development. Journal of the Academy of Marketing Science. 493-511 28.4
2002. Factors influencing international joint venture performance: Theoretical perspectives, assessment, and future directions. Management International Review. 385-418 42.4
2005. International strategic alliance relationships within the foreign investment decision process. International Marketing Review. 399-419 22.4
2002. Executive insights: Building successful export business relationships: A behavioral perspective. J INT MARKETING. 96-115 10.3
2004. Antecedents of export venture performance: A theoretical model and empirical assessment. J MARKETING. 90-108 68.1
2003. Experiential and informational knowledge, architectural marketing capabilities, and the adaptive performance of export ventures: A cross-national study. DECISION SCI. 287-321 34.2
2009. A Hybrid Conjoint Model for the Identification of the UK Supermarket Choice Determinants: An Exploratory Study.. International Review of Retail, Distribution and Consumer Research. 103-133 19.2
2002. Drivers of commitment and its impact on performance in cross-cultural buyer-seller relationships: The importer's perspective. J INT BUS STUD. 757-783 33.4
2001. Drivers of superior importer performance in cross-cultural supplier-reseller relationships. IND MARKET MANAG. 227-241 30.2
2007. What I say About Myself: Communications of Brand Personality by African Countries. Tourism Management. 835-844 28.3
2011. An examination of branding advantage in export ventures. European Journal of Marketing. 910-935 45.6
2001. Factors influencing the degree of international pricing strategy standardization of multinational corporations. J INT MARKETING. 1-18 9.3