Publications
Global and Strategic Marketing Research Centre
2023
2023. Sensation seeking. In: Allison ST (eds.) Encyclopedia of Heroism Studies.
2023. Challenges in using a Mixed-Method approach to explore the relationship between big data analytics capabilities and market performance.
2023. Returns to Internationalization: Business Group-Affiliated Firms vs Standalone Firms. Management International Review. 
2023. Avoiding the brand for me, us, or them? Consumer reactions to negative brand events. Journal of Business Research. 156 
2023. Less speed more haste: the effect of crisis response speed and information strategy on the consumer-brand relationship. Psychology and Marketing. 391-407 40.2
2023. How historical and social aspirations reshape the relationship between corporate financial performance and corporate social responsibility. Journal of Business Research. 157
2023. Biocultural Innovation: Innovating at the Intersection of the Biosphere and Ethnosphere. Journal of Product Innovation Management.
2023. Design thinking and public sector innovation: The divergent effects of risk-taking, cognitive empathy and emotional empathy on individual performance. Research Policy.
Gerrath M; Mafael A; Ulqinaku A; Biraglia A (2023) eWOM emotionality during the COVID-19 Crisis Society for Consumer Psychology Conference (SCP)
2022
2022. Navigating Machiavellianism in corporate alliance partnerships.
2022. Expanding into new product lines in response to COVID-19: The interplay between firm age and performance aspirations. Industrial Marketing Management.
2022. Conflict-solving as a mediator between customer incivility and service performance. Service Industries Journal. 1-36
2022. Consumer authenticity seeking: conceptualization, measurement, and contingent effects. Journal of the Academy of Marketing Science. 296-323 50.2
2022. The role of social projection in consumers’ commonness fallacy. Psychology and Marketing. 1698-1705 39.9
2022. How need for closure and deal proneness shape consumers’ freemium versus premium price choices. Journal of Business Research. 157-170 143
2022. Effect of COVID-19 vaccine allocation strategies on vaccination refusal: A national survey. Journal of Risk Research. 1047-1054 25
2022. The “Indie” Premium: How Independent Firms Create Product Value across Cultures. International Marketing Review. 1353-1389 39.6
2022. The Global/Local Product Attribute: Decomposition, Trivialization and Price Tradeoffs in Emerging and Developed Markets. Journal of International Marketing.
2022. Local Impact of Global Crises, Institutional Trust, and Consumer Well-Being: Evidence from the COVID-19 Pandemic. Journal of International Marketing. 73-101 30.2
2022. Pride and prejudice: Unraveling and mitigating domestic country bias. Journal of International Business Studies. 405-433 53.3
2022. Service Failures in Times of Crisis: An Analysis of eWOM Emotionality. Journal of Business Research.
2022. An Investigation of the Impact of Black Male and Female Actors on U.S. Movies’ Box-Office across Countries. Marketing Letters.
2022. Corporate lobbying and product recalls: an investigation in the U.S. medical device industry. Journal of the Academy of Marketing Science. 941-960 50.5
2022. The Product Life Cycle Revisited: An Integrative Review and Research Agenda. European Journal of Marketing. 467-499 56.2
2022. From Hobby to Business: Exploring Environmental Antecedents of Entrepreneurial Alertness Using fsQCA. Journal of Small Business Management. 580-615 60.3
2022. Best Practices in Scale Deployment: Maximizing Relevance to Cross-Cultural and Marketing Strategy Research. Journal of Consumer Psychology.
2022. Commentaries on "Scale use and abuse: Toward best practices in the deployment of scales". Journal of Consumer Psychology.
2022. Consumers’ Environmental Sustainability Beliefs and Activism: A Cross-Cultural Examination. Journal of International Marketing. 78-104 30.4
2022. Building a Competitive Advantage based on Transparency: When and Why Does Transparency Matter for Corporate Social Responsibility?. Business Horizons.
2022. The Breadth of Normative Standards: Antecedents and Consequences for Individuals and Organizations. Organizational Behavior and Human Decision Processes.
2022. Privacy please: Power distance and people’s responses to data breaches across countries. Journal of International Business Studies.
2022. Correction: Privacy please: power distance and people’s responses to data breaches across countries. Journal of International Business Studies.
2022. How can MNEs benefit from internationalizing their R&D across countries with both weak and strong IPR protection?. Journal of International Management.
2022. Effects of ambidextrous and specialized R&D strategies on firm performance: The contingent role of industry orientation. Journal of Business Research.
2022. The impact of brand communities on public and private brand loyalty: A field study in professional sports. Journal of Business Research. 1077-1086 144
2022. Marketing Performance Assessment and Accountability: Process and Outcomes. International Journal of Research in Marketing. 462-481 39.2
2022. Emotions, culture intelligence, and mutual trust in technology business relationships. Technological Forecasting and Social Change.
2022. Machiavellianism in Alliance Partnerships. Journal of Marketing.
2022. Big data analytics capability and market performance: The roles of disruptive business models and competitive intensity. Journal of Business Research. 1218-1230 139
2022. Will You Speak Up for Me? Inducing Retail Store Managers’ Engagement with Supplier Brands across Cultures. Journal of International Business Studies.
2022. A Step-by-Step Guide of (Fuzzy Set) Qualitative Comparative Analysis: From Theory to Practice via an Implementation in a B2B Context. Industrial Marketing Management. 92-107 107
2022. How and When Narcissism and Faith in Humanity Drive Sustainable Consumption. Psychology and Marketing.
2022. Relationships of Stressors and Opportunism in Cross-border Exchange Partnership Contexts: When and How Monitoring Matters. Journal of International Business Studies.
Gerrath M; Bhoumik K; Ulqinaku A; Biraglia A; Viglia G (2022) The impact of pioneering and activism depth on consumers’ perceptions of inclusivity and brand performance Journal of the Academy of Marketing Science (JAMS) Thought Leaders Conference
Gerrath M; Jahanshahloo H (2022) Blockchain Geolocation Mapping of Dark Web Customers: Evidence from Bitcoin International Conference on Crypto-Marketing
Gerrath M; Mafael A; Ulqinaku A; Biraglia A (2022) An Analysis of eWOM emotionality throughout the COVID-19 Crisis American Marketing Association Special Interest Group Global Marketing Conference (AMA SIG)
Gerrath M; Mafael A; Ulqinaku A; Biraglia A (2022) An Analysis of eWOM emotionality throughout the COVID-19 Crisis North American Association for Consumer Research Conference (ACR)
Mohsen J; Biraglia A; Gerrath M; Ulqinaku A (2022) Discovering the nature of the relationship between nostalgia and impulsive buying behaviour Crafting World Leading Outputs in Management Research: Building Bridges & Breaking Boundaries
Mohsen J; Biraglia A; Gerrath M; Ulqinaku A (2022) How Benefit Framing Influences Consumers’ Willingness to Engage in Quit Shopping Behaviour LUBS Doctoral Conference
2021
2021. The dark side of knowledge. Proceedings of the Annual Hawaii International Conference on System Sciences
2021. How co-opting external events, humour and timeliness can help marketing campaigns.
2021. Podcast: Freedom within a framework.
2021. Improvised Marketing Interventions The Future of Impactful Real Estate Marketing?.
2021. How does sponsored content affect influencers’ authenticity?.
2021. Curiosity stretched the brand: unusual new products and social media engagement.
2021. Podcast: Mapping entrepreneurial competencies.
2021. How scarcity and thinking styles boost referral effectiveness. Psychology and Marketing. 1928-1941 38.11
2021. The missing link between analytics readiness and service firm performance. Service Industries Journal.
2021. Framing an altruistic action in periodic (versus aggregate) terms reduces people’s moral evaluation of the act and the actor. Journal of Experimental Social Psychology. 97
2021. $100 a month or $1,200 a year? Regulatory focus and the evaluation of temporally framed attributes. Journal of Consumer Psychology. 301-318 31.2
2021. Customer satisfaction and firm profits in monopolies: A study of utilities. Journal of Marketing Research. 202-222 58.1
2021. Examining why and when market share drives profit. Journal of Marketing.
2021. Corporate Sponsorship for Museums in Times of Crisis. Annals of Tourism Research. 88
2021. The downside of scarcity: Scarcity appeals can trigger consumer anger and brand switching intentions. Psychology and Marketing. 1314-1322 38.8
2021. Effect of mortality salience on charitable donations: Evidence from a national sample. Psychology and Aging. 415-420 36.4
2021. Don't be rude! The effect of content moderation on consumer-brand forgiveness. Psychology and Marketing. 1686-1699 38.10
2021. Self-Service Technology Recovery: The Effect of Recovery Initiation and Locus of Responsibility. Journal of Interactive Marketing. 25-39 54
2022. Local Impact of Global Crises, Institutional Trust, and Consumer Well-Being: Evidence from the COVID-19 Pandemic. Journal of International Marketing. 73-101 30.2
2021. How Less Congruent New Products Drive Brand Engagement: The Role of Curiosity. Journal of Business Research. 13-24 127
2021. The Cloud and its Silver Lining: Negative and Positive Spillovers from Automotive Recalls. Marketing Letters. 397-409 32.4
2021. A Bad Job of Doing Good: Does Corporate Transparency on a Country and Company Level Moderate Corporate Social Responsibility Effectiveness?. Journal of International Marketing. 45-61 29.2
2021. Branding the hotel industry: the effect of step-up versus step-down brand extensions. Journal of Business Research. 560-570 124
2021. The Information Paradox in Internationalization: Can ignorance ever be bliss? Evidence from emerging market SME managers. Journal of Business Research. 268-277 131
2021. Performance consequences of marketing standardization/adaptation: A systematic literature review and future research agenda. Journal of Business Research. 416-435 125
2021. The effect of front-of-package nutrition labels on the choice of low sugar products. Psychology and Marketing. 1323-1339 38.8
2021. Commentary: A Strategic Perspective on Capturing Marketing Information to Fuel Growth: Challenges and Future Research. Journal of Marketing. 184-189 85.1
2021. Partner-based opportunism, interface structure, and performance efficiency in upstream and downstream alliance activities contexts. Industrial Marketing Management. 76-89 93
2021. Mortality threats and technology effects on tourism. Annals of Tourism Research. 86
2021. Brand Orientation: Conceptual extension, scale development and validation. Journal of Business Research. 203-222 134
2021. The overarching role of international marketing: Relevance and centrality in research and practice. Journal of International Business Studies.
2021. Living with restrictions: The duration of restrictions influences construal levels. Psychology and Marketing. 2271-2285 38.12
2021. Correction to: The effect of financial scarcity on discretionary spending, borrowing, and investing. Journal of the Academy of Marketing Science.
2021. The effect of financial scarcity on discretionary spending, borrowing, and investing. Journal of the Academy of Marketing Science.
2021. Valuation of Brand Equity and Retailer Growth Strategies Using Real Options. Journal of Retailing. 523-544 97.4
2021. Tourism implications of online response to terrorism. Annals of Tourism Research. 86
2021. The Breaking-bad Effect: Priming with an Antihero Increases Sensation Seeking. British Journal of Social Psychology. 294-315 60.1
2021. How to design good experiments in marketing: Types, examples, and methods. Industrial Marketing Management. 193-206 98
2021. Upper echelons research in marketing. Journal of the Academy of Marketing Science. 198-219 49.1
2020
2020. Effects of Mindset on International Marketing Decisions: The Moderating Role of Psychic Distance: An Abstract. In: Marketing Opportunities and Challenges in a Changing Global Marketplace.
2020. A Study of Job Stressors Among B2B Senior Solicitors: An Abstract. In: Enlightened Marketing in Challenging Times.
2020. Wearables and the internet of everything. Proceedings of the Annual Hawaii International Conference on System Sciences
2020. Improvising marketing in real-time with social media.
2020. Social innovation: tackling poverty via quasi-profit organizations.
2020. Governments can learn from consumer psychology when it comes to public health messaging.
2020. Podcast: How museums can use interactive virtual tours to engage with the public and increase donations.
2020. Eating in the face of death.
2020. Ban on gender stereotypes - blessing or bane?.
2020. Does it really hurt? Making sense of varieties of anger. Psychology and Marketing. 1465-1483 37.11
2020. Improvised Marketing Interventions in Social Media. Journal of Marketing. 69-91 84.2
2020. Hai Karate and Kung Fuey: Early Martial Arts Tropes in British Advertising. JOMEC Journal. 15
2020. Advertising China. JOMEC Journal. 1-315
2020. Lit Up or Dimmed Down? Why, When, and How Regret Anticipation Affects Consumers’ Use of the Global Brand Halo. Journal of International Marketing. 40-63 28.3
2020. Ten basic questions about structural equations modeling you should know the answers to – But perhaps you don't. Industrial Marketing Management. 252-263 90
2020. The effect of entrepreneurial orientation on new venture performance: Contingency roles of entrepreneurial actions. Journal of Business Research. 150-161 118
2020. The impact of unprofitable customer management strategies on shareholder value. Journal of the Academy of Marketing Science. 246-269 48
2020. Linking identity and heritage with image and a reputation for competition. Journal of Business Research. 317-325 113
2020. The Impact of Influencer Motives and Commonness Perceptions on Follower Reactions Toward Incentivized Reviews. International Journal of Research in Marketing.
2020. Innovation for and from emerging countries: a closer look at the antecedents of trickle-down and reverse innovation. Journal of the Academy of Marketing Science. 987-1008 48.5
2020. How nostalgic brand positioning shapes brand equity: differences between emerging and developed markets. Journal of the Academy of Marketing Science. 869-890 48.5
2020. The impact of power on destination advertising effectiveness: The moderating role of arousal in advertising. Annals of Tourism Research. 83
2020. How Does Brand Loyalty Interact with Tourism Destination? Exploring the Effect of Brand Loyalty on Place Attachment. Annals of Tourism Research. 81
2020. Shifting back and forth: How does the temporal cycling between exploratory and exploitative R&D influence firm performance?. Journal of Business Research. 386-396 110
2020. Customer Participation Variation and Its Impact on Customer Service Performance: Underlying Process and Boundary Conditions. Journal of Service Research. 299-320 23.3
2020. Antecedents and Performance Outcomes of Value-Based Selling in Sales Teams: A Multilevel, Systems Theory of Motivation Perspective. Journal of the Academy of Marketing Science. 1053-1074 48.6
2020. Outside-in marketing: Renaissance and future. Industrial Marketing Management.
2020. Relationship learning and international customer involvement in new product design: The moderating roles of customer dependence and cultural distance. Journal of Business Research. 42-58 120
2020. Financial Constraints Influence How Consumers Evaluate Approach-Framed versus Avoidance-Framed Messages. Journal of Advertising. 270-291 49.3
2020. What type of CSR engagement suits my firm best? Evidence from an abductively-derived typology. Journal of Business Research. 174-187 108
2020. Pathways to Civic Engagement with Big Social Issues: An Integrated Approach. Journal of Business Ethics. 261-285 164.2
2020. Places in good graces: The role of emotional connections to a place on word-of-mouth. Journal of Business Research. 444-452 119
2020. Benefits of heroes to coping with mortality threats by providing perceptions of personal power and reducing unhealthy compensatory consumption. Psychology & Marketing. 1433-1445 37.10
2020. How Downplaying Product Greenness Affects Performance Evaluations: Examining the Effects of Implicit and Explicit Green Signals in Advertising. Journal of Advertising. 125-140 49.2
2020. An assessment of the Literature on Cause-Related Marketing: Implications for International Competitiveness and Marketing Research. International Marketing Review. 977-1012 37.5
Dao HM; Theotokis A; Brakus JJ (2020) Consumer Response to Dehumanization of Frontline Employees: The Role of Political Ideology 2020 AMA Winter Academic Conference
Gerrath M; Biraglia A (2020) How Less Congruent New Products Drive Brand Engagement: The Role of Curiosity Academy of Innovation, Entrepreneurship, and Knowledge Conference (ACIEK)
Gerrath M; Biraglia A (2020) How Incongruent Products Drive Brand Engagement: The Role of Curiosity North American Association for Consumer Research Conference (ACR)
Gerrath M; Biraglia A (2020) How Incongruent Products Drive Brand Engagement: The Role of Curiosity 2020 Association for Consumer Research (ACR) conference
2020. Consumer Response to Dehumanization of Frontline Employees: The Role of Political Ideology.
2019
2019. A Meta-Analysis of Power in Buyer-Seller Relationships: An Abstract. In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science.
2019. Socially responsible international business: review, synthesis, and directions. In: Socially Responsible International Business.
2019. Socially responsible international business: review, synthesis, and directions. In: Leonidou LC; Katsikeas CS; Samiee S; Leonidou CN (eds.) Socially Responsible International Business: Critical Issues and the Way Forward. New Horizons in International Business.
2019. Strategic CSR and CSR strategy-making process of international business. In: Leonidou LC; Katsikeas K; Samiee S; Leonidou K (eds.) Socially-responsible international business: Critical issues and the way forward.
2019. Introduction to Wearable Technology and the Internet of Everything Minitrack. PROCEEDINGS OF THE 52ND ANNUAL HAWAII INTERNATIONAL CONFERENCE ON SYSTEM SCIENCES
2019. Why are brands with a nostalgic touch successful?.
2019. Why Are Americans So Divided on Refugee Policy?.
2019. Difference in new product adoption among at-risk members of society: A critical analysis of males, females, and transgender individuals. Personality and Individual Differences. 151
2019. Why consumer animosity reduces product quality perceptions: The role of extreme emotions in international crises. International Business Review. 739-753 28.4
2019. Do Export Learning Processes Affect Sales Growth in Exporting Activities?. Journal of International Marketing. 1-25 27.3
2019. The Effects of Learning Orientation and Marketing Programme Planning on Export Performance: Paradoxical Moderating Role of Psychic Distance. International Small Business Journal. 423-449 37.5
2019. Frontline Employee Feedback-Seeking Behavior: How Is It Formed and When Does It Matter?. Journal of Service Research. 44-59 22.1
2019. When Does Customer Participation Matter? An Empirical Investigation of the Role of Customer Empowerment in the Customer Participation–Performance Link. Journal of Marketing Research. 1012-1033 56.6
2019. Choosing among options presented sequentially versus simultaneously. Current Directions in Psychological Science. 97-101 28.1
2019. Export market re-entry: Time-out period and price/quality dynamisms. Journal of World Business. 154-168 54.2
2019. Nonlinear Effects of Dynamic Export Pricing on Export Sales: A Longitudinal Investigation. Journal of International Marketing. 60-78 27.3
2019. Global and Local Brand Stereotypes: Formation, Content Transfer, and Impact. International Marketing Review. 675-701 36.5
2019. On the Interplay between Consumer Dispositions and Perceived Brand Globalness: Alternative Theoretical Perspectives and Empirical Assessment. Journal of International Marketing. 39-57 27.4
2019. Enhancing Consumer Attitude Toward Culturally Mixed Symbolic Products from Foreign Global Brands in an Emerging-Market Setting: The Role of Cultural Respect. Journal of International Marketing. 79-97 27.3
2019. Quadratic effects of dynamic decision-making capability on innovation orientation and performance: evidence from Chinese exporters. Industrial Marketing Management. 59-69 83
2019. Drivers and Outcomes of Political Candidate Image Creation: The Role of Social Media Marketing. Psychology and Marketing. 1226-1236 36.12
2019. Linking improvisational behavior to customer satisfaction: the relational dynamics. Journal of Business and Industrial Marketing. 1183-1193 34.6
2019. How marketing capabilities and current performance drive strategic intentions in international markets. Industrial Marketing Management. 108-121 78
2019. Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions. International Marketing Review. 405-424 37.3
2019. Global marketing in business-to-business contexts: Challenges, developments, and opportunities. Industrial Marketing Management. 102-107 78
2019. Support for Resettling Refugees: The Role of Fixed-Growth Mindsets. Psychological Science. 238-249 30.2
2019. Researching Marketing Capabilities: Reflections from Academia. AMS Review. 381-385 9.3-4
2019. Research in marketing strategy. Journal of the Academy of Marketing Science. 4-29 47.1
2019. Marketing and supply chain coordination and intelligence quality: A product innovation performance perspective. Journal of Business Research. 597-606 101
2019. Global Identity and Preference for Environmentally Friendly Products: The Role of Personal Responsibility. Journal of Cross-Cultural Psychology. 919-936 50.8
2019. The role of supplier performance in building customer trust and loyalty: A cross-country examination. Industrial Marketing Management. 183-197 78
2019. Building customer loyalty in intercultural service encounters: the role of service employees’ cultural intelligence. Journal of International Marketing. 56-75 27.2
2019. Power Source Drivers and Performance Outcomes of Functional and Dysfunctional Conflict in Exporter-Importer Relationships. Industrial Marketing Management. 213-226 78
2019. Let’s Be Friends: National Homophily in Multicultural Newcomer Student Networks. Social Networking. 16-38 8.1
2019. Alliance capabilities, interpartner attributes, and performance outcomes in international strategic alliances. Journal of World Business. 137-153 54.2
2019. The Impact of a Complement-Based Assortment Organization on Purchases. Journal of Marketing Research. 459-478 56.3
2019. The Relational Value of Perceived Brand Globalness and Localness. Journal of Business Research. 597-613 104
2019. The Role of Hybrid Organizations in Scaling Social Innovations in Bottom‐of‐the‐Pyramid Markets: Insights from Microfinance in India. Journal of Product Innovation Management. 744-763 36.6
2019. First things (should) come first: A reply to Gretz & Malshe's “rejoinder to ‘endogeneity bias in marketing research: Problem, causes and remedies’”. Industrial Marketing Management. 63-64 77
2019. Martial arts appropriation in British advertising.
Ang D; Gerrath M; Liu Y (2019) When Friends Become Strangers: How Culture and Source Affect Consumers’ Reactions to Incentivized Reviews American Marketing Association (AMA) Global Marketing Special Interest Group (SIG) 2019 Conference
Chan S (2019) Student-client consultancy as a form of active learning in global classrooms American Marketing Association
Gerrath M; Brakus J (2019) Schadenfreude: How Wrong Choices Cause Joyful Reactions to Brand Failures Society for Consumer Psychology (SCP) conference 2019
2018
2018. E-Service Quality and eWOM: The Moderating Role of Customers’ Risk Orientation and Moral Identity: An Abstract. In: Back to the Future: Using Marketing Basics to Provide Customer Value.
2018. Embedding CSR in the Firm’s DNA, The Case for Strategic CSR in Emerging Markets: An Abstract. In: Back to the Future: Using Marketing Basics to Provide Customer Value.
2018. Managerial Decisions on International Price Adaptation: An Abstract. In: Back to the Future: Using Marketing Basics to Provide Customer Value.
2018. International franchising relationships. In: Leonidou L; Katsikeas CS; Samiee S; Aykol B (eds.) Advances in Global Marketing - A Research Anthology.
2018. The diffusion of mobile social networking: Further study. International Journal of Forecasting. 612-621 34.4
2018. Examining How Companies’ Support of Tourist Attractions Affects Visiting Intentions: The Mediating Role of Perceived Authenticity. Journal of Travel Research. 811-823 57.6
2018. Understanding the dynamics between supervisor-follower social capital, work engagement, and employees' creative work involvement. Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration. 238-251 35.2
2018. An Assessment of the Exporting Literature: Using Theory and Data to Identify Future Research Directions. Journal of International Marketing. 118-143 26.1
2018. “Should Have I Bought the Other One?” Experiencing Regret in Global Versus Local Brand Purchase Decisions. Journal of International Marketing. 1-21 26.2
2018. International-market-information use across new-product-development stages: Antecedents and performance implications. International Marketing Review. 760-784 35.5
2018. Do corporate image and reputation drive brand equity in India and China? - Similarities and differences. Journal of Business Research. 259-268 86
2018. Geographic dispersion and co-location in global R&D portfolios: Consequences for firm performance. Research Policy. 1243-1255 47.7
2018. Unpacking the Relationship Between Sales Control and Salesperson Performance: A Regulatory Fit Perspective. Journal of Marketing. 45-69 82.3
2018. Strategic management of product and brand extensions: Extending corporate brands in B2B vs. B2C markets. Industrial Marketing Management. 147-159 71
2018. Stress and unethical consumer attitudes: the mediating role of construal level and materialism. Personality and Individual Differences. 85-91 135
2018. Impact of Culture on the Pursuit of Beauty: Evidence from Five Countries. Journal of International Marketing. 54-68 26.4
2018. Impact of Culture on the Pursuit of Beauty: Evidence from Five Countries. Journal of International Marketing. 54-68 26.4
2018. How collaborative innovation networks affect new product performance: Product innovation capability, process innovation capability, and absorptive capacity. Industrial Marketing Management. 193-205 73
2018. Building Subsidiary Local Responsiveness: (When) Does the Directionality of Intrafirm Knowledge Transfers Matter?. Journal of World Business. 475-492 53.4
2018. A case-based generalizable theory of consumer collecting. European Journal of Marketing. 946-972 52.5/6
2018. Examining relationship value in cross-border business relationships: A comparison between correlational and configurational approaches. Journal of Business Research. 280-286 89
2018. Strategic goal accomplishment in export ventures: the role of capabilities, knowledge, and environment. Journal of the Academy of Marketing Science. 109-129 46.1
Chan S (2018) Be.Like.Water: Bruce Lee’s influence on television advertising The 4th Annual Martial Arts Studies Conference: Bruce Lee's Cultural Legacies
Gerrath MHEE; brakus JJ (2018) How Wrong Choices Elicit Joyful Reactions to Rival Brands’ Failures: The Role of Self-Threat 2018 Global Marketing Conference (GAMMA)
Gerrath MHEE; Usrey (2018) Incentivized Product Reviews: How a Bloggers Motives to Accept Brand Incentivization can Impact Blog Loyalty 2018 Global Marketing Conference
Gerrath MHEE; Usrey B (2018) Bloggers’ paradise: Accepting incentives in return for product reviews without ramifications. Society for Consumer Psychology (SCP) Conference 2018
2017
2017. Ethics, Sustainability, and Culture: A Review and Directions for Research. In: Leonidou LC; Katsikeas CS; Samiee S; Aykol B (eds.) Advances in global marketing: A research anthology.
2017. The Appeal of Beauty and Physical Attractiveness: An Indian Perspective. In: Maheswaran D; Puliyel T (eds.) Understanding Indian Consumers.
2017. Glucose Depletion and Decision Making: An Examination of Choice in Context. In: The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World.
2017. To Make Better Choices, Look at All Your Options Together.
2017. Decisions, decisions … the more (options) the merrier.
2017. The Role of M-commerce Readiness in Emerging and Developed Markets. Journal of International Marketing. 25-51 25.2
2017. Choosing one at a time? Presenting options simultaneously helps people make more optimal decisions than presenting options sequentially. Organizational Behavior and Human Decision Processes. 76-91 139
2017. The Role of Entrepreneurial Passion and Creativity in Developing Entrepreneurial Intentions: Insights from American Homebrewers. Journal of Small Business Management. 170-188 55.1
2017. Does financial resource slack drive sustainability expenditure in developing economy small and medium-sized enterprises?. Journal of Business Research. 247-256 80
2017. International Entrepreneurial Orientation and Regional Expansion. Entrepreneurship & Regional Development. 4-26 29.1-2
2017. Anna Hazare: A Corruption Crusader and His Grassroots Wisdom. Journal of Management Inquiry. 383-389 26.4
2017. “Regretting your brand-self?” The moderating role of consumer-brand identification on consumer responses to purchase regret. Journal of Business Research. 218-227 80
2017. Firm capabilities and growth: the moderating role of market conditions. Journal of the Academy of Marketing Science. 76-92 45.1
2017. Understanding the Importance of the Length of Global Product Rollout: An Examination in the Motion Picture Industry. Journal of International Marketing. 50-69 25.4
2017. The influence of global and local iconic brand positioning on advertising persuasion in an emerging market setting. Journal of International Business Studies. 1009-1022 48.8
2017. Do managers know what their customers think and why?. Journal of the Academy of Marketing Science. 37-54 45.1
2017. The role of destination personality fit in destination branding: antecedents and outcomes. Psychology and Marketing. 1073-1083 34.12
2017. Gray Shades of Green: Causes and Consequences of Green Skepticism. Journal of Business Ethics. 401-415 144.2
2017. The role of climate: implications for service employee engagement and customer service performance. Journal of the Academy of Marketing Science. 428-451 45.3
2017. Is it better to be both nice and nasty? Investigating the co-occurrence of sales manager aggressiveness and caring. Journal of Business Research. 266-276 80
2017. Stitching time: Vintage consumption connects the past, present, and future. Journal of Consumer Psychology. 182-194 27.2
2017. Endogeneity Bias in Marketing Research: Problem, Causes and Remedies. Industrial Marketing Management. 39-46 65
Gerrath MHEE; Brakus J (2017) How Choices that are Disconfirmed by Comparative Product Reviews Elicit Feelings of Schadenfreude: the Case of Brand Rivalry European Marketing Academy 46th Annual Conference (EMAC 2017)
Gerrath MHEE; Usrey B (2017) “This Review is Sponsored By”: When the Disclosure of Incentivized Reviews Affects Blog Loyalty European Marketing Academy 46th Annual Conference (EMAC 2017)
Gerrath MHEE; Usrey B (2017) Sell Out Without Losing Out: Overcoming the Harmful Impact of Incentivized Reviews North American Conference of the Association for Consumer Research
2016 & previous
2002. Sweet and Sour - The Chinese Experience of Food. In: Kershen AJ (eds.) Food in the Migrant Experience.
2002. Sweet and Sour - The Chinese Experience of Food. In: Kershen A (eds.) Food in the Migrant Experience.
2015. A Reexamination of an Operational Model of Export Marketing Strategy-Performance Relationship: An Empirical Study of Turkish Export Ventures. In: Proceedings of the 1998 Multicultural Marketing Conference.
2016. An Interactive Session with Top Reviewers. In: Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era.
2009. Research into Exporting: Theoretical, Methodological, and
Empirical Insights. In: The SAGE Handbook of International Marketing.
2015. An Evaluation of Trends in Environmental Advertising. In: Marketing in Transition: Scarcity, Globalism, & Sustainability.
2015. Critical Examination of Salesforce Commitment and Job Involvement as Contributors to Organizational Performance. In: Creating and Delivering Value in Marketing.
2015. The Role of Human Capital Resources in Rent Generation and Rent Appropriation: Implications for Knowledge Management Process. In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science.
2015. Job Performance and Actual Turnover in an Expatriate (Guest Worker) Sales Setting: The Moderating Role of Expatriate Adjustment. In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science.
2015. How firm Characteristics, Strategic Tools, Export Performance Level, and Internationalization Stage Differ According to Export Market Selection: An Investigation Using Psychological & Physical Distance I Closeness Effect. In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science.
2015. Differences between Low vs. High-Performance Exporters: A case of Chinese State-Owned Enterprises. In: New Meanings for Marketing in a New Millennium.
2015. An Extended Model of Consumer Knowledge Assessment: A Cross-National Study. In: Global Perspectives in Marketing for the 21st Century.
2015. Revisiting the Moderating Effects of Discount Size, Purchase Situation, and Store Name on the Perceived Value of Price Through Semantic Cues: Further Empirical Evidence from Turkey. In: Global Perspectives in Marketing for the 21st Century.
2015. The Influence of Prior Experience on Amount of Search and Serach Correlates: A Study for Computer Serach Behavior of Industrial Firms. In: Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference.
2015. Exploring the Male\Female Earnings Gap Among Managers: A Case of Turkey. In: Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference.
2015. A Preliminary Analysis on the Cross-cultural Applicability of the Structural Model of Consumer Knowledge Assessment. In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science.
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