News

Results 1 to 5 of 16 in Global and Strategic Marketing Research Centre

Close of a person using a phone to post to social media

Dr Sourindra Banerjee's research into improvised marketing and its potential for higher brand engagement has featured in blogs by INSEAD France and Imperial College Business School.

Photograph of a city skyline

A series of webinars hosted by Leeds University Business School. 

Amber sunset with a wind turbine in the background

Dr Shankha Basu’s research has been referenced in Psychology Today, in an article discussing the connection between global identity and a sense of personal responsibility towards the environment.

Global and Strategic Marketing Research Centre news archive | Centres and institutes | University of Leeds

On 8 and 9 July the Marketing Division at Leeds University Business School held its annual Research Camp.

Aris Theotokis Marketing Award

Associate Professor of Marketing, Aristeidis Theotokis, was recently awarded the Best Conference Paper award at the Academy of Marketing Science Conference held in Vancouver.