Due to growing globalisation and intensifying competition worldwide, international marketing strategy decisions have become increasingly important to the viability of modern businesses.
The Global and Strategic Marketing Research Centre (GLOSMARC) aims to provide academics, business managers and public policy makers with relevant and rigorous insights into complex global and strategic marketing phenomena. The Centre addresses contemporary practitioner challenges and dilemmas within a wide range of global and strategic marketing management topics.
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A one-day event where attendees are invited to engage with our academics, co-develop research ideas and partner with the Business School on future research projects.Find out more
Marketing in a Globalized World: Challenges and OpportunitiesFind out more
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Business School academics co-organise and present at international conference in Crete, GreeceRead more
On 25 October Marketing Week published an article about the ways in which higher education...Read more
In June Leeds University Business School hosted the 53rd Annual American Marketing Association (AMA)...Read more