Due to growing globalisation and intensifying competition worldwide, international marketing strategy decisions have become increasingly important to the viability of modern businesses.
The Global and Strategic Marketing Research Centre (GLOSMARC) aims to provide academics, business managers and public policy makers with relevant and rigorous insights into complex global and strategic marketing phenomena. The Centre addresses contemporary practitioner challenges and dilemmas within a wide range of global and strategic marketing management topics.
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GLOSMARC members have recently participated in the 43rd European International Business Academy...Read more
We are delighted to announce that Babis Saridakis, Associate Professor of Marketing and Programme...Read more
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