Due to growing globalisation and intensifying competition worldwide, international marketing strategy decisions have become increasingly important to the viability of modern businesses.
The Global and Strategic Marketing Research Centre (GLOSMARC) aims to provide academics, business managers and public policy makers with relevant and rigorous insights into complex global and strategic marketing phenomena. The Centre addresses contemporary practitioner challenges and dilemmas within a wide range of global and strategic marketing management topics.
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Middle Class Consumers in Emerging MarketsFind out more
The AMA-Sheth Foundation Doctoral Consortium is the premiere consortium in the marketing discipline. It brings together the very best doctoral students from business schools in the...Find out more
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In June Leeds University Business School hosted the 53rd Annual American Marketing Association (AMA)...Read more
Two papers authored by Business School academics have recently been accepted into journals deemed 4*...Read more
Congratulations to our 'Fundamentals of Marketing' students who participated in the first strategist...Read more