Due to growing globalisation and intensifying competition worldwide, international marketing strategy decisions have become increasingly important to the viability of modern businesses.
The Global and Strategic Marketing Research Centre (GLOSMARC) aims to provide academics, business managers and public policy makers with relevant and rigorous insights into complex global and strategic marketing phenomena. The Centre addresses contemporary practitioner challenges and dilemmas within a wide range of global and strategic marketing management topics.
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Two papers authored by Business School academics have recently been accepted into journals deemed 4*...Read more
Congratulations to our 'Fundamentals of Marketing' students who participated in the first strategist...Read more
Doctoral Researcher Christina Papadopoulou elected as the Vice Chair of International Relations of the American Marketing Association's Doctoral Special Interest Group
GLOSMARC and Marketing Division doctoral researcher Christina Papadopoulou, has been elected as the...Read more