Due to growing globalisation and intensifying competition worldwide, international marketing strategy decisions have become increasingly important to the viability of modern businesses.
The Global and Strategic Marketing Research Centre (GLOSMARC) aims to provide academics, business managers and public policy makers with relevant and rigorous insights into complex global and strategic marketing phenomena. The Centre addresses contemporary practitioner challenges and dilemmas within a wide range of global and strategic marketing management topics.
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Sorin Krammer, Associate Professor in International Business and Innovation, has recently had his...Read more
The Marketing Football Challenge took place at the Edge Sport Centre outdoor pitch, University of...Read more
Global and Strategic Marketing Research Centre (GLOSMARC) hosted a Marketing Research Event at Leeds...Read more