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Middle Class Consumers in Emerging MarketsFind out more
The AMA-Sheth Foundation Doctoral Consortium is the premiere consortium in the marketing discipline. It brings together the very best doctoral students from business schools in the...Find out more
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On 25 October Marketing Week published an article about the ways in which higher education...Read more
In June Leeds University Business School hosted the 53rd Annual American Marketing Association (AMA)...Read more
Two papers authored by Business School academics have recently been accepted into journals deemed 4*...Read more
Due to growing globalisation and intensifying competition worldwide, international marketing strategy decisions have become increasingly important to the viability of modern businesses.
The Global and Strategic Marketing Research Centre (GLOSMARC) aims to provide academics, business managers and public policy makers with relevant and rigorous insights into complex global and strategic marketing phenomena. The Centre addresses contemporary practitioner challenges and dilemmas within a wide range of global and strategic marketing management topics.