Priyanka Narvekar profile image

Priyanka Narvekar

Tell us about your degree - why did you choose it? 

Innovation and strategy were key aspects of my previous role. This sparked my interest in exploring these areas in greater depth. I wanted to build on my professional experience and understand how I could apply innovation and strategy in new and practical ways. I also believe innovation is important not only in the workplace but in everyday life.  

What did you enjoy the most about your course? 

The highlights of my course were the Innovation and Transformation modules, which i felt were key to learning the practical ways to apply innovative thinking. In particular, I found design thinking very valuable and it is something I continue to use in my work today.  

What did you enjoy most about your life as a student at the University of Leeds? 

What I enjoyed most about being a student was the friendships I made. We motivated and supported each other throughout the year, and I’m pleased to say that we are still in touch today.  As a Christian, I was also involved with my church and the students’ Christian Union. Being part of regular meetings and prayer sessions was hugely encouraging and reassuring, giving me a strong support system throughout my time as a student. 

How did you find adjusting to living and studying in the UK? 

The university offered a range of support that I found incredibly helpful. The library sessions were particularly valuable in helping me learn how to find information as well as understanding academic writing. The Careers Centre was also amazing in helping me refine and polish my CV and better understand how to present my experience. The different student groups are also a great asset as they help you meet new people, make connections and feel more settled.  

What professional skills and experience did you gain? 

I learned how to find and critically assess peer-reviewed information, use research tools and analyse data to support and justify decisions. I also developed my ability to carry out structured research and use evidence to form and communicate recommendations. The dissertation process was valuable in developing my critical thinking, self-motivation and ability to work independently. 

How did your time at Leeds prepare you for the future? 

I developed my ability to collaborate effectively with people from different backgrounds, perspectives and ways of working, an essential skill in today’s workplace. Learning about personas was particularly useful as it taught me putting myself in the position of different audiences to better understand their needs and behaviours. This is an approach I continue to use in my work today when developing communications and marketing strategies. Writing the dissemination report also taught me how to break down complex information and communicate it in a clear and simple way, another key skill I continue to use in my daily work. 

How has your career progressed since leaving the Business School? 

A highlight has been moving into the public sector and joining the West Yorkshire Combined Authority, where I lead marketing and communications across business support, culture and the creative industries. My role has given me the opportunity to work with a wide range of stakeholders, including senior leaders, local authorities, businesses, universities and regional partners. It has been a massive learning curve to understand regional priorities, work on initiatives that support local business and help boost growth across West Yorkshire. I have had the opportunity to lead and support a variety of regional campaigns and programmes, developing my experience in strategic communications, partnership working and audience-led marketing. 

What are your ambitions for the future? 

I would like to build on my experience, while remaining open to opportunities that allow me to use my skills in new and meaningful ways. One thing I have learned throughout my career is that opportunities and priorities can change, so I don't want to limit myself to one particular path. My ambition is to continue developing my skills, take on greater responsibility when the right opportunities arise, and contribute to work that has a positive and meaningful impact. 

What was your biggest highlight of studying at Leeds? 

Receiving the Dissertation Excellence Award was a particularly proud moment. The dissertation, as all students know, is a long project that involved extensive research, interviews and many hours of hard work, so receiving the award felt like a wonderful recognition of the effort and commitment that went into it. It was a real reminder that the hard work and perseverance had paid off, and it gave me a great sense of achievement and confidence in my abilities. 

Would you recommend Leeds University Business School? 

I would absolutely recommend Leeds University Business School to others, because of the overall support available, the quality of teaching, and the opportunities available. 

My biggest piece of advice would be to make the most of everything the university has to offer, whether that is the library, Careers Centre, professors or student groups. To try new things, challenge yourself but at the same time don't put too much pressure on having everything figured out. 

I would also encourage students to get involved, meet new people and build connections. Some of my best memories came from the friendships and relationships I made during my time at Leeds.