Business Management with Marketing BA

You’ll study your Business Management with Marketing degree at the world-renowned Leeds University Business School. Accredited by the leading professional marketing body, the Chartered Institute of Marketing (CIM), this course combines strategic business management with a specialisation in marketing. You'll have the opportunity to learn from industry leaders at guest lectures and events, giving you valuable insights into career paths in marketing and other management functions.

You’ll cover the core concepts and techniques of both management and marketing, such as decision-making, marketing strategy, consumer behaviour and advertising, and understand the wider context of business.

You’ll also gain a solid foundation in important business functions such as accounting and supply chain management.

Diverse optional modules will allow you to focus on topics ranging from digital information management to innovation and technology and management consulting.

Throughout the course, you’ll develop the analytical, leadership, presentation and transferable skills required by the business world.

Shape your learning with pathways

This course offers pathways which allow you to tailor your course to your specific interests or professional aspirations. The majority of the pathways start from year 2, once you have established the foundations of your subject. Pathway modules can be taken in particular areas and can be followed through to your final year. This unique level of personalisation and self-direction provides you with flexibility to meet your career goals, whilst helping you stand out from the crowd when you graduate.

The pathways available on this course are: 

• Analytics
• Consulting
• Accounting
• Economics
• Human Resource Management
• Enterprise and Innovation
• Ethics and Sustainability

Course highlights

• Choose to take an optional year in industry to gain valuable practical experience, or immerse yourself in a new culture by spending a year studying in a different country at one of our many partner universities across the world.
• Prepare for success in your future career by learning directly from leaders at guest lectures and events, designed to develop your understanding of how managers apply theory to overcome real business problems.
• Take part in discussion and debates with business leaders at our Leaders in Residence events, an annual highlight of your first and second year. Develop your networking skills and practical knowledge, whilst gaining insight into a range of career paths.
• Receive exemptions on CIM professional qualifications upon graduation, thanks to our CIM accreditation, giving you a head start for a career in marketing.

Supporting your personal development

Throughout your studies, you'll benefit from the support of your Academic Personal Tutor who will work in partnership with you to maximise your personal and professional development.

You’ll also have access to support from the Business School’s Employability and Opportunity team who will help you explore opportunities to develop your professional network and gain work experience.

Read more about personal development support within the Business School.

Accreditation

BA Business Management with Marketing is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM).

Our degrees have a modular structure. This means that the theoretical and applied content within our compulsory modules provide you with the core knowledge and skills that you need. 

Alongside these compulsory modules, you’ll also have the opportunity to shape your course through optional, pathway and discovery modules. They’re a great way to tailor your study around your interests or career aspirations and help you stand out in a competitive graduate job market. 

• Optional modules are related to the field of business management and marketing enabling you to deepen your knowledge and skills within this area.  
• Pathways are optional modules themed around key business disciplines, designed to complement your core knowledge and skills in business management and marketing and broaden your expertise. You can choose to study modules from up to two pathways during each year, with the opportunity to continue, choose a different pathway* or return your focus to optional modules as you progress between years. 
• Discovery modules give you opportunities to expand your intellectual horizons outside your subject area. They are categorised into Discovery Themes ranging from arts to sciences, and from theory to practice.  

Whether you choose optional, pathway or discovery modules, you’ll be shaping your course to suit your personal interests and career aspirations. In all years, you will be able to choose from a selection of modules that reflect the research interests and expertise of staff at Leeds. 

*Subject to prerequisites in year 1 and/or year 2.

Year 1

Compulsory modules in your first year will give you a broad foundation in both subjects. You’ll gain an understanding of basic accounting practices, as well as organisational behaviour and entrepreneurship. You’ll also be introduced to the basic concepts and techniques used in marketing.

You’ll have the opportunity to explore management and marketing issues in more depth through your choice of optional business management and marketing modules or you can choose to study other subjects available in Leeds University Business School via pathway modules and discovery modules from the wider University. 

Year 2

You will build upon your knowledge in year 2 by exploring how information is used to support management and organisational decisions and explore key business functions like decision making, corporate social responsibility and operations. On the marketing side, you’ll gain an in-depth understanding of consumer behaviour, how this is measured, and the techniques used in marketing research.

Optional management and marketing modules will allow you to focus on topics including organisational behaviour, business analytics and preparing for the workplace. You’ll also have the opportunity to study pathway modules exploring topics such as visualising and analysing data, microeconomics, industrial relations, entrepreneurship and sustainability in business. A choice of discovery modules will also be available.

Final year

In your final year, you will develop your marketing skills by studying compulsory modules on marketing strategy, promotional management and the challenges and opportunities in international marketing. You will also complete a dissertation, an independently researched project that you submit in your final year, allowing you to apply your research and analysis skills to a management or marketing topic of your choice.

Through your choice of optional management and marketing modules, you could explore topics such as managing social media, leadership, managing global value chains and strategic management.

You’ll also have the option to continue to study topics via pathway modules in analytics, enterprise and innovation and ethics and sustainability. A choice of discovery modules will also be offered in your final year.

If you choose to study the Contemporary Management Consulting module, you’ll have the chance to register with the Chartered Management Institute. If you successfully complete the module after this, you’ll gain the CMI Level 5 Certificate in Professional Consulting.

Course structure

The list shown below represents typical modules/components studied and may change from time to time. Read more in our terms and conditions.

For more information and a full list of typical modules available on this course, please read Business Management with Marketing BA in the course catalogue

<p><h3>Year 1</h3><p><strong>Compulsory modules </strong></p><ul><li>Academic and Professional Development for Studies in Marketing (20 credits)</li><li>Accounting for Managers (10 credits)</li><li>Organisational Behaviour (20 credits)</li><li>Fundamentals of Marketing (20 credits)</li><li>Introduction to Enterprise and Entrepreneurship (10 credits)</li></ul><p><strong>Optional modules </strong></p><ul><li>Principles of International Business (20 credits)</li><li>Business and Society: Organisation Theory (10 credits)</li><li>Business and Society: Social Theory (10 credits)</li><li>The Contemporary Business Environment (20 credits)</li><li>Understanding Social Enterprise (10 credits)</li><li>Starting Your Own Business (10 credits)</li></ul><p><strong>Pathway modules </strong></p><p>Economics pathway</p><ul><li>Mathematics and Statistics for Economics and Business 1A (10 credits)</li><li>Mathematics and Statistics for Economics and Business 1B (10 credits)</li><li>Economics for Management (20 credits)</li></ul><p>Accounting pathway</p><ul><li><p>Introductory Management Accounting (10 credits)</p></li></ul><h3>Year 2</h3><p><strong>Compulsory modules </strong></p><ul><li>Consumer Behaviour (20 credits)</li><li>How Managers Make Decisions (10 credits)</li><li>Marketing Research (20 credits)</li><li>Corporate Social Responsibility (10 credits)</li><li>Managing Operations, Supply Chains and Digital Technologies (20 credits)</li></ul><p><strong>Optional modules </strong></p><ul><li>Skills for Management Professionals (10 credits)</li><li>Organisational Behaviour in Practice (10 credits)</li><li>Advanced Management Decision Making (10 credits)</li><li>From Study to Work (10 credits)</li><li>Business and the Legal Environment (20 credits)</li><li>Managing International Business (20 credits)</li><li>Business Analytics in a Global World (10 credits)</li><li>Experiencing the World of Work (10 credits)</li></ul><p><strong>Pathway modules</strong></p><p>Analytics pathway</p><ul><li><p>Visualising and Analysing Data Effectively (10 credits)</p></li></ul><p>Consulting pathway</p><ul><li><p>Evidence Based Consultancy (10 credits)</p></li></ul><p>Accounting pathway</p><ul><li><p>Intermediate Management Accounting (20 credits)</p></li></ul><p>Economics pathway</p><ul><li><p>Intermediate Microeconomics (10 credits)</p></li></ul><p>Human Resource Management pathway</p><ul><li>Management, Work and Organisations (10 credits)</li><li>Contemporary Industrial Relations (10 credits)</li></ul><p>Enterprise and Innovation pathway</p><ul><li>Leading and Managing Small Businesses (10 credits)</li><li>Entrepreneurship in Theory and Practice (10 credits)</li><li>Managing Innovation in Business (10 credits)</li><li>New Enterprise Planning (20 credits)</li></ul><p>Ethics and Sustainability pathway</p><ul><li>Leadership Ethics (10 credits)</li><li>Sustainability in Business (10 credits)</li></ul><h3>Final year</h3><p><strong>Compulsory modules </strong></p><ul><li>International Marketing (10 credits)</li><li>Dissertation/Project in Management (40 credits)</li><li>Advertising and Promotional Management (10 credits)</li><li>Marketing Strategy (20 credits)</li></ul><p><strong>Optional modules </strong></p><ul><li>Managing Social Media and Digital Work (20 credits)</li><li>Strategic Management (20 credits)</li><li>International Business Management (20 credits)</li><li>Leadership in Organisations (10 credits)</li><li>Current Issues in Decision Making (20 credits)</li><li>Managing Global Value Chains (10 credits)</li><li>Managing Innovation and Technology (20 credits)</li><li>Innovation Thinking and Practice (10 credits)</li><li>Social Impact Start-up Academy (20 credits)</li></ul><p><strong>Pathway modules </strong></p><p>Analytics pathway</p><ul><li>Data Analytics for Business (20 credits)</li><li>People Analytics: Strategy and Practice (20 credits)</li></ul><p>Consulting pathway</p><ul><li>Enterprise Consultancy (20 credits)</li><li>Contemporary Management Consulting (20 credits)</li></ul><p>Accounting pathway</p><ul><li><p>Forensic Accounting and Finance (10 credits)</p></li></ul><p>Economics pathway</p><ul><li>The Political Economy of Work (10 credits)</li><li>Economics of Business and Corporate Strategy (20 credits)</li></ul><p>Human Resource Management pathway</p><ul><li>Gender and Equality at Work in Comparative Perspective (20 credits)</li><li>Global Perspectives on HRM and Employment Relations (20 credits)</li><li>Strategic Human Resource Management (20 credits)</li></ul><p>Enterprise and Innovation pathway</p><ul><li><p>Critical Perspective in Enterprise and Entrepreneurship (20 credits)</p></li></ul><p>Ethics and Sustainability pathway</p><ul><li>Diversity Management (20 credits)</li><li>Business Ethics (20 credits)</li></ul></p>

Learning and teaching

You’ll be taught using a range of methods including lectures, tutorials, seminars and workshops. The rest of your time will be spent in independent learning, which allows you to develop your skills in research and analysis. Our Virtual Learning Environment will help to support your studies: it’s a central place where you can find all the information and resources for the School, your course and modules.

On this course, you’ll be taught by our expert academics, from lecturers through to professors. You may also be taught by industry professionals with years of experience, as well as trained postgraduate researchers, connecting you to some of the brightest minds on campus.

Assessment

We use a variety of assessment methods to help you develop a range of transferable skills that you’ll need in professional life. These are likely to include coursework, exams, oral presentations, group reports and dissertations.

Specialist facilities

At Leeds University Business School, you’ll have access to specialist facilities including state-of-the-art lecture theatres, collaborative learning and teaching spaces with the latest interactive technology and modern study spaces with dedicated computer clusters. Read more about our Business School facilities.

Explore our virtual campus tour.

Entry requirements

A-level: AAA

GCSE: 5 GCSEs at grade C/4 or higher including Mathematics grade B/5 and English Language grade B/6 or equivalent, or an appropriate English language qualification.*

*If you have a B/6 in GCSE English Literature we will accept a Grade B/5 or C/4 in GCSE English Language.

Other course specific tests:

Read more about UK and Republic of Ireland accepted qualifications for this course.

• Access to HE Diploma

  The Access to Higher Education Diploma is assessed on a case-by-case basis upon receipt of the application. We can consider this qualification from UK applicants only, who must complete a Business-related diploma of 60 credits to include 45 credits at Level 3. A minimum of 30 Level 3 credits must be awarded at Distinction and 15 at Merit.

  Applicants are expected to meet the GCSE Mathematics and English Language minimum requirements for their chosen degree programme.

• BTEC

  We will accept the RQF BTEC National Extended Diploma in Business with Distinction* Distinction Distinction (an academic A Level is not required). For the QCF BTEC National Extended Diploma in Business, or other BTEC qualifications alongside academic A-levels, please see our BTEC entry requirements.

• Cambridge Pre-U

  D3, D3, M1. Please note that this requirement excludes the Cambridge Pre-U Certificate in Global Perspectives and Independent Research. We also consider applicants who offer a combination of Pre-U and A-Level qualifications. Please contact lubsugadmissions@leeds.ac.uk for further advice.

• International Baccalaureate

  For degrees requiring AAA at A-level: 35 points overall with 17 points from Higher Level subjects. Plus 5 in Standard Level Mathematics courses or 4 in Higher Level Mathematics courses, and 6 in Standard Level English A or Higher Level English B, or 5 in Higher Level English A.

  For degrees requiring AAB at A-level: 35 points overall with 16 points from Higher Level subjects. Plus 5 in Standard Level Mathematics courses or 4 in Higher Level Mathematics courses, and 6 in Standard Level English A or Higher Level English B, or 5 in Higher Level English A.

  For those applicants who meet our Maths or English requirements through another qualification, these minimum points for Maths or English in the IB Diploma do not apply.

  Literature and Performance or English ab initio are not accepted for English Language, and a separate English Language qualification is required.

• Irish Leaving Certificate (higher Level)

  Applicants must achieve 6 H2 grades in the Irish Leaving Certificate (Higher Level). Mathematics and English Language will be accepted at Ordinary level in lieu of GCSEs. A grade of O2 is required for GCSE A/7, and a grade of O3 is required for GCSE B/5 (Mathematics ) or GCSE B/6 (English).

• Scottish Highers / Advanced Highers

  Scottish Highers and Scottish Advanced Highers are acceptable for entry onto our degree programmes in the following combinations: six Highers at AAAAAA or one Advanced Higher at A with five Highers at AAABB, or two Advanced Highers at AA with five Highers AABBB. We will also accept three Advanced Highers at AAA.

  National 5 Mathematics and English are acceptable in lieu of GCSE requirements on a grade for grade basis.

• T-Levels

  Applicants offering a T Level are assessed on a case-by-case basis upon receipt of the application. We can only consider these subjects; Digital Business Services, Digital Support & Services, Accounting, Finance, or Management & Administration.

  An overall Distinction with grade A in the Core Component must be obtained.

  Applicants are expected to meet the GCSE Mathematics and English Language minimum requirements for their chosen degree programme.

• Welsh Baccalaureate

  The Welsh Baccalaureate Advanced Skills Challenge Certificate (SCC) / Advanced Skills Baccalaureate Wales is acceptable in place of an A level. Applicants must achieve a grade A alongside AA at A level (excluding General Studies and Critical Thinking).

Alternative entry

We’re committed to identifying the best possible applicants, regardless of personal circumstances or background.

Access to Leeds is a contextual admissions scheme which accepts applications from individuals who might be from low income households, in the first generation of their immediate family to apply to higher education, or have had their studies disrupted.

Find out more about Access to Leeds and contextual admissions.

Typical Access to Leeds offer

A level: ABB

GCSE: 5 GCSEs at grade C/4 or higher including Mathematics grade B/5 and English Language or English Literature grade C/4

Access to Leeds: Pass

International

We accept a range of international equivalent qualifications. Read more about International Entry Requirements for Leeds University Business School on our Entry Requirements page.

International Foundation Year

International students who do not meet the academic requirements for undergraduate study may be able to study the University of Leeds International Foundation Year. This gives you the opportunity to study on campus, be taught by University of Leeds academics and progress onto a wide range of Leeds undergraduate courses. Find out more about International Foundation Year programmes.

English language requirements

IELTS 6.5 overall, with no less than 6.0 in any component. For other English qualifications, read English language equivalent qualifications.

Improve your English
If you're an international student and you don't meet the English language requirements for this programme, you may be able to study our undergraduate pre-sessional English course, to help improve your English language level.

How to apply

Apply to this course through UCAS. Check the deadline for applications on the UCAS website.

The deadline for international students to apply to Leeds University Business School courses is 30 June.

Courses at Leeds University Business School receive a high volume of applications relative to the places available and this means that we cannot extend an offer to all applicants. We look for enthusiastic and talented students who have the potential to succeed in their studies and contribute to our community and make our offer decisions based on an overall review of your application. This includes predicted or achieved grades as well as the breadth of knowledge demonstrated through qualifications, the personal statement, extra-curricular and work experience, and contextual information.

We aim to make offer decisions as quickly as we can but sometimes we may need to put applications for a course on hold until after the UCAS January deadline. This ensures that we recruit a balanced student population with the greatest potential.

If we put your application on hold for review after the UCAS application deadline, we will let you know. Although in this case you may have to wait a little longer than usual to receive a decision, this does not impact on your other applications and other university offers will not change simply because you are waiting for our offer.

Please see our How to Apply page, under “Application decisions” for details.

International applicants

International students apply through UCAS in the same way as UK students. Our network of international representatives can help you with your application. If you’re unsure about the application process, contact the admissions team for help.

Read about visas, immigration and other information in International students. We recommend that international students apply as early as possible to ensure that they have time to apply for their visa.

Admissions policy

University of Leeds Admissions Policy 2025

Fees

UK: To be confirmed

International: £28,250 (per year)

Tuition fees for UK undergraduate students starting in 2024/25
Tuition fees for UK full-time undergraduate students are set by the UK Government and will be £9,250 for students starting in 2024/25.

The fee may increase in future years of your course in line with inflation only, as a consequence of future changes in Government legislation and as permitted by law.

Tuition fees for UK undergraduate students starting in 2025/26
Tuition fees for UK full-time undergraduate students starting in 2025/26 have not yet been confirmed by the UK government. When the fee is available we will update individual course pages.

Tuition fees for international undergraduate students starting in 2024/25 and 2025/26
Tuition fees for international students for 2024/25 are available on individual course pages. Fees for students starting in 2025/26 will be available from September 2024.

Tuition fees for a study abroad or work placement year
If you take a study abroad or work placement year, you’ll pay a reduced tuition fee during this period. For more information, see Study abroad and work placement tuition fees and loans.

Read more about paying fees and charges.

Additional cost information

<p>All students who choose to take the final year optional module Contemporary Management Consulting will have the opportunity to register with the <a href="http://www.managers.org.uk/">Chartered Management Institute</a> (CMI). By paying this fee you will be registered with the CMI and if you successfully complete the module you will receive the CMI Level 5 Certificate in Professional Consulting.</p>

There may be additional costs related to your course or programme of study, or related to being a student at the University of Leeds. Read more on our living costs and budgeting page.

Financial support

If you have the talent and drive, we want you to be able to study with us, whatever your financial circumstances. There is help for students in the form of loans and non-repayable grants from the University and from the government. Find out more in our Undergraduate funding overview.

Leeds University Business School awards a generous range of scholarships.

Viewing in China? Watch on Bilibili.

This course is ideal if you’re seeking a career within the marketing function of an organisation and want a broader understanding of general management than you can access through a pure marketing degree.

Plus, the University of Leeds is the 4th most targeted UK university by graduate recruiters, according to High Fliers’ The Graduate Market in 2024 report, meaning our graduates are highly sought-after.

Where will your Business Management with Marketing degree take you?

Typically graduates from our business management courses have used this flexible degree as a pathway into a wide range of career choices, such as Human Resources Manager, Recruitment Consultant, Advertising Executive, Business and Solution Analyst, Purchasing Manager, Brand Management Trainee, and Business Process Specialist.

Careers support

We encourage you to prepare for your career from day one. That’s one of the reasons Leeds graduates are so sought after by employers. Leeds University Business School is one of the few universities in the UK with a dedicated Employability and Opportunity team. You’ll be supported throughout your studies with one-to-one support, workshops and events from graduate employers, helping you develop the professional skills and experience that top employers are looking for.  

Find out more about the Business School’s Employability and Opportunity support.   

Nurturing Talent Mentor Scheme 

You’ll also have the opportunity to apply for our competitive Nurturing Talent Mentor Scheme, exclusive for Business School students. We’ll connect you with an industry professional who will support you on your career path as you are mentored on a one-to-one basis for one academic year.   

The Careers Service work with a large network of experienced professionals from companies such as Santander, M&S and KPMG, who volunteer as mentors on our Nurturing Talent Mentor Scheme.    

During your time at Leeds, you’ll have full access to the University Careers Service and Centre for Enterprise and Entrepreneurial Studies.  

Study abroad

On this course you have the opportunity to apply to spend an additional academic year studying abroad. The University has partnerships with more than 300 universities worldwide and popular destinations for our students include the USA, Canada, Australia, countries in Asia and countries in Europe.

You can also apply to take part in a short-course summer school at one of our overseas partner institutions. A summer school can be taken as part of a three-year degree, or in addition to a study year abroad or year in industry.

Read more about studying abroad.

Work placement

Work placements can help you decide on your career and improve your employability prospects. You’ll have the opportunity to put theory from your course into practice whilst gaining practical work experience and transferable skills sought after by graduate employers. 

On this course you have the option to apply to spend a year in industry working within an organisation in either the public, private or voluntary sector, in the UK or overseas. If you take this option, your degree will be extended to a four-year course with the third year spent on placement. 

Support to find shorter summer internships and part-time or voluntary work is also available. 

Learn more about work placements.