Anjani Dharmapuram

Anjani Dharmapuram

Tell us about your degree - why did you choose it? What elements of the degree inspired you to study it?
I chose to pursue an MSc in International Business to deepen my understanding of global markets, cross-cultural management, and international strategy, areas that are increasingly vital in today’s interconnected world. The programme's emphasis on real-world case studies, diverse student cohort and modules like international market entry strategies and global business management particularly inspired me. I was drawn to the opportunity to explore how businesses operate across borders and adapt to different cultural and economic contexts, which aligns closely with my academic interests and career goals in global marketing and strategy.

What was the best part of your studies here? What did you enjoy the most about your course? For example, the facilities, staff, peers, course content etc.
The best part of my studies at Leeds University Business School was the diverse and collaborative learning environment. I especially enjoyed engaging with peers from different cultural and professional backgrounds, which enriched classroom discussions and group projects. The support from academic staff greatly enhanced my learning experience. I particularly appreciated the practical focus of the course content, especially working on real-life case studies and my dissertation on Tesco’s internationalisation allowed me to apply theory to real-world business challenges.

What was your impression/experience of the student union, the city of Leeds and Yorkshire? Did you do any extracurricular activities during your studies? How did you enhance your personal development? What would you recommend to future students?
I had a great experience with the Leeds University Union, it was inclusive, vibrant, and offered plenty of ways to get involved. Leeds is a lively, student-friendly city and exploring Yorkshire’s natural beauty through Get Out Get Active (GOGA) hikes was a highlight. I joined the Bhangra dance team, Business School Society, International Business Society, and also mentored peers through the Global Connections Scheme. These activities helped me build confidence, improve cross-cultural communication and balance academics with personal growth. I’d recommend future students explore both campus life and the wider community, it’s a fantastic way to grow and make lasting memories.

How was the transition to living and studying in a different country? Did the university offer support or services that you found helpful? Can you offer any advice?
Transitioning to life and study in a new country was both exciting and challenging. Adapting to a different academic system and culture took time, but the University of Leeds offered excellent support through orientation sessions, the International Student Office and peer mentoring schemes like Global Connections, which I was part of. These resources made settling in much smoother. My advice to new international students is to stay open-minded, ask for help when needed, and get involved in societies or events. It’s the best way to make friends, understand the local culture, and feel at home.

How did your experiences at Leeds University Business School help you to advance your career?
My time at Leeds University Business School played a key role in advancing my career. The course content was practical and globally focused, which helped me build a strong foundation in international strategy and market analysis. Working on real-world case studies and my dissertation sharpened my research and analytical skills, which I now apply in my role at Kantar.

The diverse cohort and group work enhanced my teamwork and communication abilities, especially in cross-cultural settings. Networking through societies and mentoring also boosted my confidence and leadership skills. Overall, Leeds University Business School equipped me with both the knowledge and soft skills needed to thrive in a global business environment.

How has your career progressed since leaving the Business School? Have there been any notable highlights
Since leaving Leeds University Business School, my career has progressed steadily with a focus on research, data analysis, and talent acquisition. Notable highlights include my current role as Associate Research Manager at Kantar, where I lead digital marketing initiatives to increase brand visibility and train team members on data analysis methodologies. Prior to this, I successfully managed recruitment for The D. E. Shaw Group, achieving 75 hires in tech and finance roles and building a talent pipeline of over 1,000 candidates. Additionally, my part-time operations role at Leeds United Football Club helped me develop skills in data-driven decision-making and revenue growth.

What are your ambitions for the future?
My ambitions for the future are to deepen my expertise in data-driven marketing and research, ultimately leading strategic initiatives that drive impactful business growth for global brands. I aim to take on leadership roles where I can mentor teams and innovate with emerging technologies like AI and advanced analytics. Additionally, I want to broaden my international experience by working on cross-border projects that combine market insights with sustainable business practices. Ultimately, I aspire to be a key contributor to shaping data and marketing strategies that create meaningful value for businesses and consumers alike.

What advice would you give to anyone looking to work in a similar role or industry to you?
My advice for anyone aiming to work in research, digital marketing, or talent acquisition is to focus on building strong analytical skills and staying curious about data trends. Developing proficiency with tools like Excel, Power BI, and programming languages like SQL or R can really set you apart. Also, don’t underestimate the power of communication, being able to translate complex data into clear, actionable insights is key. Gaining hands-on experience through internships or part-time roles helps you understand real-world challenges and builds your confidence. Lastly, stay adaptable and open to learning, especially as technology and consumer behaviours evolve rapidly in this industry.

What would you say is your defining memory of studying here? (For example, friendships made, confidence in your abilities, or any single event that you will always remember?) And would you recommend the Business School to others?
My defining memory of studying at Leeds University Business School is the vibrant community and the balance between academics and extracurriculars. Being part of the Bhangra dance team and going on Get Out Get Active (GOGA) hikes around Yorkshire not only helped me make lifelong friendships but also boosted my confidence and sense of belonging far from home. The support from the Business School through societies and mentoring programmes enriched my experience and helped me grow both personally and professionally. I would definitely recommend the Business School to others for its strong academic foundation combined with opportunities to develop soft skills and build a global network.

What advice would you give to students to help them get the most out of their time in Leeds?
To get the most out of your time in Leeds, I’d say immerse yourself fully, both academically and socially. Join clubs and societies that interest you, like cultural groups or sports teams, to build friendships and a support network. Take advantage of the university’s mentoring and career services early on to gain clarity on your goals and opportunities. Explore the beautiful Yorkshire countryside with friends to recharge and gain new perspectives. Lastly, don’t be afraid to step out of your comfort zone, whether that’s trying new activities, networking, or taking on challenges, because that’s where real growth happens.