Haiyan Ren

A reputation for excellence 

I first learned about Leeds University Business School (LUBS) through an online search while exploring top business schools in the UK. I was particularly impressed by the MSc in Consumer Analytics and Marketing Strategy course. To gain more insights, I attended a virtual open day hosted by the school. This event provided a comprehensive overview of the curriculum, facilities and extensive student support services, including personalised career coaching. I also reached out to alumni via LinkedIn, who shared their positive experiences, emphasising the course’s strong industry connections and practical approach to learning. The School's triple accreditation further reinforced my confidence in the quality of education and international recognition it offers. These interactions and research convinced me of LUBS’ commitment to fostering a supportive and innovative learning environment, making it an ideal place to pursue my studies. 

My journey to Leeds 

Completing my undergraduate at City University of Macao, China, I earned a BA in International Hospitality and Tourism Management. During my stint, I dove into top-tier business competitions worldwide, bagging some proud wins. These adventures truly jazzed up my academic ride, setting me up nicely for my next stop: LUBS. 

A dynamic curriculum 

The core themes such as consumer behavior analysis, marketing strategy, predictive analytics and retail modeling particularly stood out to me. They aligned perfectly with my career aspirations in marketing analytics, providing me with the essential knowledge and skills to thrive in the industry. Additionally, the emphasis on real-world application and hands-on experience in data analysis and marketing strategies inspired me. I'm excited about the opportunity to learn from experienced faculty members and collaborate with like-minded peers in an innovative learning environment. 

An enriching journey  

I've found the courses to be engaging and practical, providing me with valuable insights into the fast-paced world of marketing analytics. The school's facilities are top-notch, offering modern classrooms equipped with the latest technology, which enhances the learning experience. Moreover, the staff members are not only knowledgeable but also approachable and supportive, always willing to offer guidance and assistance. 

A vibrant community of peers 

Collaborating with classmates from diverse backgrounds has not only broadened my perspective but also enriched my learning experience through insightful discussions and group projects. Leeds offers a vibrant and dynamic backdrop for student life. From its rich history and cultural attractions to its bustling nightlife and scenic countryside, there's always something new and exciting to explore. Studying at LUBS is more than just attending classes; it's about immersing oneself in a supportive learning environment, surrounded by passionate peers and supported by dedicated staff, all while embracing the vibrant culture and opportunities of the city of Leeds. 

Developing skills beyond the classroom  

I actively participate in various extracurricular activities that enrich my university experience. One such endeavor is my involvement in the 'Team & Me' competition organised by LUBS. In this competition, I took on the role of project coordinator, ensuring smooth progress, task coordination and effective teamwork within our group. Our collective efforts paid off as we secured second position and were granted the opportunity to visit a major UK retailer, ASDA. This visit provided invaluable insights into the industry, deepening my understanding of retail dynamics. I’ve also volunteered at the Royal Armouries Museum on three occasions, where I assisted in managing entrance logistics and providing assistance to visitors. This role required strong interpersonal skills and the ability to communicate clearly and professionally with diverse audiences. Working closely with the museum's management team, I ensured the seamless execution of events, paying attention to detail and proactively addressing any issues that arose. Moreover, I'm passionate about community service and have volunteered with PAPYRUS Prevention of Young Suicide in Leeds. I contributed to awareness campaigns aimed at raising understanding of mental health challenges and assisted in the development and implementation of intervention strategies to support at-risk individuals. These extracurricular activities have broadened my horizons and allowed me to positively impact my community while developing valuable skills beyond the classroom. 

Commitment to student wellbeing 

The University played a pivotal role in facilitating my transition and providing ongoing support as I settled into my new environment. From the outset, the student support and wellbeing services offered a range of resources to help me navigate university life effectively. Whether it was attending orientation programmes or accessing counseling services, I felt supported and empowered to thrive academically and personally. Furthermore, the members of staff at LUBS were exceptionally supportive and approachable. Whenever I encountered challenges or had questions, they were always available to provide guidance and assistance. One instance that stands out is during the revision week before final exams when I felt overwhelmed by pressure. I reached out to my personal tutor, who patiently listened to my concerns and offered invaluable advice, providing me with much-needed comfort and reassurance. Additionally, the University's commitment to student wellbeing was evident through various initiatives aimed at promoting mental health awareness and resilience. Whether it was through workshops, support groups or online resources, I always felt supported and encouraged to prioritise my wellbeing. Overall, the University's unwavering support and dedication to student success have been instrumental in my academic journey. 

Invaluable insights and practical skills 

As a Master's student, focusing on consumer analytics and marketing strategy, I’m deeply committed to evolving into a highly skilled marketing strategist capable of leveraging consumer insights to drive business growth. The curriculum at Leeds has played a crucial role in refining my analytical abilities and strategic thinking. I've gained invaluable insights and practical skills essential for navigating the complexities of modern business environments. These educational endeavors have equipped me with a diverse toolkit, enabling me to confidently address multifaceted challenges using a meticulous, data-driven approach. 

Professional development opportunities 

One notable experience was serving as a student ambassador for LUBS. In this role, I took on diverse responsibilities aimed at enhancing the student experience and promoting the School's offerings. This included organising campus tours and events and leveraging my communication skills to effectively promote the School's courses and activities. Additionally, I played a key role in managing social media platforms, utilising them as dynamic tools to connect with current and prospective students and contribute to the overall growth and visibility of the business school. Moreover, I provided personalised support to students, offering insights into course structures, career prospects and academic resources. This multifaceted experience allowed me to develop invaluable skills. 

A smooth transition to University life  

Before coming to the UK, the University provided valuable support and services that I found helpful for my transition. Pre-departure activities included comprehensive guidance on visa applications, accommodation arrangements and essential preparations for life in a new country. These resources instilled confidence in me and prepared me well for the journey ahead. Upon arriving in Leeds, I immediately participated in the University's international welcome activities. These events provided an opportunity to meet fellow students and receive essential information about the campus and the city, facilitating a smoother adjustment to my new environment. Throughout my study abroad experience, the University continued to offer various forms of support and services tailored to international students. This included access to international student advisors, language support courses and cultural adaptation training. Knowing that assistance was readily accessible when facing challenges gave me peace of mind. In addition, Leeds University Union (LUU) organized numerous short trips and excursions, which provided me with opportunities to explore the surrounding areas. These outings allowed me to experience the rich cultural diversity of the region while bonding with fellow students over shared adventures. Whether it was a day trip to nearby attractions, or weekend excursions to historical landmarks, these activities not only enriched my overall university experience but also facilitated meaningful connections with peers from diverse backgrounds. 

Career ready  

I’m truly thankful for the opportunities the Business School provided, as they've not only enriched my academic journey but also prepared me for my future career. The knowledge, skills and experiences I’ve gained have laid a solid foundation for my professional growth. I'm confident that the lessons I learned and the connections I made during my time at LUBS will continue to benefit me for years to come. I will always cherish the memories and the personal development I experienced there.