In two lectures to the International Marketing Management and Advertising & Marketing Masters courses Search Laboratory CEO Ian Harris along with Search Laboratory Content and Online PR Manager Susanna Hartmans were invited to guest lecture to discuss how search engine optimisation is now an integral part of online retail and marketing.
Ian discussed the history of Search Laboratory and background to what search marketing actually entails, explaining how Britain’s retail sector is becoming increasingly online focused and as a result the search marketing industry in this country is constantly growing.
Susanna Hartmans presented on her experiences on the International Marketing Management course at Leeds University Business school and how this has benefited her career at Search Laboratory.
This provided an opportunity for one of our Alumni to talk to current students providing insight into real world careers and opportunities. This is particularly useful to help prepare students, creating inspiration to be at the cutting edge in the field.
The Marketing programmes continue to have close and productive relationships with our former students.
To view the presentation by Ian Harris click here