Karen Tejedor Bowen

Postgraduate Researcher

Email:
bn10ktb@leeds.ac.uk
Categories:
Postgraduate Researchers, Marketing, Global and Strategic Marketing Research Centre (GLOSMARC)
Profile

Scholarship

University Research Scholarship

Qualifications

MSc International Marketing Management – University of Leeds

Cert DMP Digital and Direct Marketing - The Institute of Direct Marketing

Bachelor's degree in Advertising and Public Relations– Universidad Europea de Madrid

Experience

8 years industry experience in marketing, advertising and design, both client and agency side - please see my LinkedIn profile for futher details.

Research

PhD Thesis title

The course of motivation: social context impact and consequences.

Supervisors

Professor Josko Brakus 

Dr Yi-Chun Ou

Key Words

Consumer behaviour; motivational processes; sport and fitness marketing; brand strategy.

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