Postgraduate Researcher

Email:
a.graul1@leeds.ac.uk
Categories:
Postgraduate Researchers, Marketing
Profile

Scholarship

ESRC WRDTC Discipline Studentship (Business and Management)

Leeds University Business School Studentship

Qualifications

Ph.D. in Marketing. Business and Management Pathway.

Leeds University Business School (10/ 2014 - 12/ 2017).

Dissertation Title: "Sharing with friends or strangers? How attachment avoidance impacts consumer's intention to share personal possessions"

Visiting Scholar. Jon M. Huntsman School of Business.

Utah State University (03/2017 - 05/2017).

Project Title: "How Owners' Product Attachment Impacts Users' Preferences in Access-Based Consumption"

Visiting Scholar. Marketing Department.

University of Namur (04/2016)

Project Title: "What motivates consumers to provide their belongings in collaborative consumption schemes? The role of reciprocity and market intermediary type"

M.A. in Corporate Communication and Public Relations.

Leeds University Business School (09/2013 - 09/ 2014).

Final Grade: Distinction, among the best 5%.

Dissertation Title: "Carsharing: Investigating the Potential of Collaborative Consumption."

B.A. (Dual) in Communication Science and Literary Studies.

University of Erfurt, Germany (10/ 2008 - 07/ 2011).

Final Grade: Distinction, among the best 10%.

Dissertation Title: "How the moral concept of adolescents is affected by the exposure to casting shows."

Prizes/Award

Scholarship Holder Economic and Social Research Council England (ESRC) Fee Award

Scholarship Holder Leeds University Business School Studentship Grant

Scholarship Holder Overseas Institutional Visit Grant ESRC (2016/2017)

Scholarship Holder Research Top-Up Grant ESRC (2016)

Scholarship Holder Institutional Visit Grant of the University of Namur, Belgium (April 2016)

Finalist "Best B.A. Dissertation Media", Universities of Thüringen (2011)

Experience

Antje Graul is Ph.D. candidate at the Marketing Division at Leeds University Business School. She holds a dual B.A. in Communication Sciences and Literature from the University of Erfurt, Germany and an M.A. in Corporate Communications and Public Relations from Leeds University Business School, England. She was invited as a visiting scholar to the Jon M. Huntsman School of Business at Utah State University, USA and the University of Namur, Belgium. Before following her research interest, she spent two years in industry focusing on marketing communications and the strategic development of public relations.

Her doctoral research aims to contribute to the current literature on the sharing economy by elucidating whether, when and why personality constructs and individual traits affect the sharing of personal possessions in diverse contexts. Her research has received strong recognition in the form of funding from research councils and higher educational bodies. Her work has been presented on academic conferences such as the annual conferences of the Society of Consumer Psychology, the European Marketing Academy, the Australian and New Zealand Marketing Academy and the International Conference on the Sharing Economy.

Research

Thesis title

Possessing or experiencing: The role of message framing in influencing consumers' responses to access-based consumption.

Supervisors

Dr Aristeidis Theotokis

Dr Charalampos (Babis) Saridakis 

Prof Constantinos Leonidou 

Keywords

Sharing; Possessions; Decision-Making Process; Attachment

Thesis Summary

Previous research has shown that personal possessions can be perceived as an extension of self and therefore sharing them with others can be seen as a relationship-building process. Drawing on possession literature, we show that attachment avoidance - the degree in which individuals tend to avoid closeness and dependency- has a negative effect on intentions to share personal possessions (study 1). This effect is however reversed if the sharing partner is perceived as interpersonally distant (study 2) or as a dissimilar individual (study 3). We suggest that this effect may be explained by the perceived risk in intimacy when engaging in the sharing process. Avenues for future research and implications for peer-to-peer sharing schemes are discussed.

Teaching

Teaching Assistance experience

Teaching Assistant Marketing and Management,- MSc, Leeds University Business School, England (2017)

Teaching Assistant Advanced Quantitative Research Methods,- MA, Leeds University Business School, England016) Teaching Assistant Quantitative Research Methods, Q-Step - BSc, Leeds University Business School, England (2016)

Dissertation Supervision Quantitative Data Analysis- MA, Leeds University Business School, England (2016)

 Lecture Contributions to Public Relations in Practice - MA and Marketing Research - BSc, Leeds University Business School, England (2015)

Seminar Contributions to Marketing Research - MA and Marketing Research - BSc, Leeds University Business School, England (2015)

Demonstrating Experience

PGR Representative, Leeds University Business School, Leeds, England (2016-2017)

Representative of postgraduate research community at committee meetings of PGR Forum and Graduate School, influencing procedures and practices within the Business School.

President of the DSS (Doctoral Seminar Series), Leeds University Business School, Leeds, England (2015-2016)

Conceptualization and organisation of doctoral seminars at Leeds University Business School including academic presentations and references for research, conferences and networking.

Publications

Peer-reviewed conference papers (selected)

“Sharing with friends or strangers? How attachment avoidance impacts consumers’ intention to share personal possessions.” (with Aristeidis Theotokis, 2016), The 2016 Australian and New Zealand Marketing Academy Conference (ANZMAC), Christchurch, New Zealand.

“Mine is mine and yours is mine: Understanding the relationship between lay rationalism, psychological ownership and consumers’ participation in access-based consumption schemes.” (with Aristeidis Theotokis, 2016), The 2016 Society for Consumer Psychology Winter Conference (SCP), St. Petersburg FL, USA.

“When and why attachment avoidance affects the sharing of personal possessions.” (with Aristeidis Theotokis, 2016), The 2016 Conference of The European Marketing Academy (EMAC), Oslo, Norway.

“What drives consumers to provide goods in collaborative consumption schemes? The role of trust, market mediation and reciprocation.” (with Alain Decrop, 2016), The 2016 International Conference on the Sharing Economy, Paris, France.

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