Qi Zhang

Profile

Qi Zhang is a postgraduate researcher at Leeds University Business School following his supervisors Dr. Zhaleh Najafi-Tavani, Dr. Ghasem Zaefarian, and Professor Bulent Menguc. His research focuses on the adoption of Artificial Intelligence in marketing and its impact on firm performance. He holds two undergraduate degrees in Applied Chemistry and in English from Inner Mongolia University, China, and a Master’s degree in Advertising and Marketing (with Distinction) from the University of Leeds, UK.

Qi is passionate about marketing research and practice. He has attended and presented his research at the doctoral consortium of the AMA Global Marketing SIG Conference in Crete, Greece, in 2022, and at the 7th Industrial Marketing Management Summit in Leeds, UK, in 2024. Qi also serves as a reviewer for the leading peer-reviewed journals Industrial Marketing Management and Psychology & Marketing, where he provides feedback and suggestions from both a researcher and a practitioner’s perspective.

Alongside his research, Qi is an Associate Fellow of the Higher Education Academy (AFHEA) and has gained substantial teaching experience as a guest lecturer and seminar leader for undergraduate and postgraduate modules at LUBS. He has delivered lectures and seminars on modules such as Building and Managing Brands (LUBS2162) and Global and Digital Services (LUBS5471M), integrating cutting-edge research and practice-led insights into his teaching. He has also taught and assisted in supervising Master’s students in the Marketing Academic / Applied Dissertation module (LUBS5499M) for two consecutive years, providing tailored support on both quantitative and qualitative methodologies, including SPSS-based statistical testing and interview-based thematic analysis.

Prior to entering academia, he worked in the FMCG industry for more than four years and held positions such as marketing executive at Nestlé Purina Petcare, brand specialist and brand manager at Mengniu Dairy Group, where he gained experience in new product development, product launch and exportation, online and offline marketing communications, and events sponsorship in the industry.

A detailed CV can be found on LinkedIn.

Research interests

● Business Marketing

● International Marketing

● Artificial Intelligence Adoption in Marketing

Qualifications

• MA Advertising and Marketing (with Distinction), University of Leeds, UK
• BSc Applied Chemistry, Inner Mongolia University (with study at Peking University), China
• BA English, Inner Mongolia University, China