Ghasem Zaefarian
- Position: Associate Professor of Marketing
- Areas of expertise: International, Strategic, Relationship, and Business Marketing
- Email: G.Zaefarian@leeds.ac.uk
- Phone: +44(0)113 343 3233
- Location: G10 Maurice Keyworth Building
Profile
Qualifications
BSc: Industrial Engineering, Sharif University of Technology, Iran
MSc: Master of Business Administration (MBA), Sharif University of Technology, Iran
PhD: Marketing, Manchester Business School, University of Manchester, UK
Experience
Dr. Ghasem Zaefarian is an Associate Professor of Marketing at Leeds University Business School. He earned his PhD at Manchester Business School. His research interests focus on services, business marketing and international marketing fields of research. His research has been published or currently is under review in many journals of international repute including Industrial Marketing Management, Long Range Planning, and International Journal of Operations and Product Management. His works are also regularly presented at leading academic conferences across the world.
Dr. Zaefarian currently serves as an Associate Editor of the Industrial Marketing Management and on the review panel of several leading Journals as an ad hoc reviewer. His classroom teaching and doctoral supervision work spans several areas of services marketing and B2B marketing.
Dr. Zaefarians research focuses on the following areas; He is willing to undertake PhD supervision on research questions falling within these general areas:
B2B Marketing
o Relationship ending capabilities
o Interorganisational relationships Measurement and Management
o Relationship Marketing
o Networks and Networking capabilities
Services Marketing
o Service recovery strategy application of fairness theory
o Managing the Services Environment Analysing the Servicescape
o Customer satisfaction
LUBS5470M MSc International Services Marketing
LUBS5210M MSc Marketing for Management
Teaching at MSc programs
Marketing Divisions representative in Academic Integrity committee
Responsibilities
- Deputy Head of the Graduate School
- Associate Editor, Industrial Marketing Management
- Academic Integrity Lead, Doctoral College, University of Leeds
Research interests
Dr Ghasem Zaefarian is an Associate Professor of Marketing at Leeds University Business School, where he also serves as Deputy Head of the Graduate School. He earned his PhD in Marketing from Alliance Manchester Business School, and holds an MBA and BSc from Sharif University of Technology.
Dr Zaefarian’s research spans international, strategic, services, and business marketing, with a recent focus on the transformative impact of digitalisation and AI on marketing strategy. His work has been published in leading journals, including Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of World Business, Long Range Planning, and Industrial Marketing Management.
He serves as Associate Editor of Industrial Marketing Management and contributes to the international research community through editorial work, conference organisation, keynote presentations, and doctoral supervision. Recognised for his outstanding teaching and PhD supervision efforts, he has received the Dean’s Award for Excellence in Teaching and the Dean’s Award for Excellence in PGR Supervision.
An award-winning educator, Dr Zaefarian has taught across undergraduate, postgraduate, MBA, and executive education programmes, with a particular emphasis on integrating digitalisation and AI into the marketing curriculum. His teaching and doctoral supervision cover a wide range of topics in services and B2B marketing.