Dr Najafi-Tavani
- Position: Associate Professor of Marketing
- Areas of expertise: Innovation, Business Model Innovation, Organizational performance, Inter and Intra firm relations, Inter and Intra firm Knowledge exchange,
- Email: Z.NajafiTavani@leeds.ac.uk
- Phone: +44(0)113 343 4664
- Location: GM10 Maurice Keyworth Building
- Website: Twitter | LinkedIn | Googlescholar
Profile
Zhaleh Najafi-Tavani is an associate professor of marketing at the University of Leeds Business School. Prior to her current position, Zhaleh worked as a Lecturer at the University of Leeds Business School and the University of Strathclyde. She received her PhD from Manchester Business School, United Kingdom. Zhaleh's research interests are innovation, business model innovation, inter and intra firm relationships, new product development, exporter performance, creativity and inter and intra-firm knowledge transfer.
Zhaleh’s research has been published in internationally renowned academic journals such as Journal of International Business Studies, Journal of World Business, Journal of International Marketing, Management International Review, Industrial Marketing Management, and Journal of Business Research. Her work has been presented frequently at leading international academic conferences such as the Academy of Marketing, Academy of International Business and AMA Global Marketing.
Responsibilities
- Co-head of Year 3 for Management with Marketing and IB with Marketing
- Postgraduate supervision (MSc and PhD)
Research interests
- Business Model Innovation
- Innovation
- Knowledge exchange
- Organizational performance
- Co-creation
- Sustainability
- Inter and Intra organizational collaborations
- Customer participation in new product development
Qualifications
- PhD, Manchester Business School
- M.Sc. Industrial Engineering, University of Amirkabir
- B.Sc. Computer Engineering
Professional memberships
- American Marketing Association (AMA)
- Academy of International Business (AIB)
Student education
Module leader for leader for LUBS5478: Global Distribution and Supply Chains
PhD and M.Sc. dissertation supervison
Current postgraduate researchers
Qi Zhang
Georgios Avzotis
Graduated postgraduate researchers
Research groups and institutes
- Global and Strategic Marketing Research Centre
- Centre for International Business at the University of Leeds