Questionnaire design


Dr. Mark Robinson of WBRC is engaged in an ongoing programme of research examining social science research methods. Effective research methods are essential to provide the evidence to underpin effective decision making about organizational performance and wellbeing.

Keywords: measurement, multi-item scales, psychometric scales, questionnaires, surveys, psychometric questionnaires, questionnaire design, survey design, questionnaire items, survey items, rating scales, response points, verbal anchors, Likert scales, Likert rating scales, scale development, psychometric scale development, factor analysis, questionnaire identification codes, numerically coding responses, calculating scale scores, research methods, quantitative research methods, organizational psychology, work psychology, occupational psychology, organizational behaviour