Gareth Jones

Creative Management Associates (CMA)

Gareth, currently Visiting Professor at IE Business School, Madrid has had a career which spans both the academic and business worlds. He began as a university academic in Economic and Social Studies at the University of East Anglia before moving to the London Business School, where he joined the Organisational Behaviour Group.

During this period he directed the School’s Accelerated Development Programme. At this point the attractions of a “real” job in business proved too great and he joined Polygram, then the world’s largest recorded music company. Appointed as Senior Vice President for Polygram’s global human resources, his responsibilities covered more than thirty countries. In 1996 he reverted to academia when he became the BT Professor of Organisational Development at Henley where he also served on the Board of Governors. His most recent job was as Director of Human Resources and Internal Communications at the BBC.

He is a founding partner of Creative Management Associates (CMA) - a consultancy focused on organisations where creativity is a source of competitive strength, and in addition to his real doctorate, is the proud owner of an honorary doctorate from his home County of Glamorgan. 

He has published widely In Harvard Business Review, including two McKinsey prize winning articles. His books include, (with Rob Goffee), “Why should anyone be led by you?” and “Why should anyone work here?”, both published by Harvard Business Press.