Eleni Zantidou

Eleni Zantidou


I have an undergraduate degree in ''Primary Education'' from Aristotle University, Greece (2016).

After the completion of my bachelor degree, I joined the University of Leeds in September 2017 for my master degree in ''MSc International Marketing Management'''.

In October 2018 I started a PhD at the University of Leeds which is supported by a Business School Marketing Scholarship from Leeds University Business School.


Research interests

My PhD thesis focuses on business model innovation and the ways firms organise their strategy in order to create and capture value for its stakeholders.


  • MSc International Marketing Management
  • BA (Hons) Primary Education