Eleni Zantidou

Eleni Zantidou


Eleni is a postgraduate researcher at Leeds University Business School, University of Leeds, UK. She has an undergraduate degree in Primary Education (First Class) from Aristotle University, Greece (2016) and an MSc in International Marketing Management (Distinction) from the University of Leeds (2017) .Her research is supported by a Business School Marketing Scholarship from Leeds University Business School.


Research interests

Her main research interests focus on innovation, marketing strategy, and international marketing. More specific, her research aims to investigate whether and to what extent the adoption of business model innovation strategy impacts on firm’s performance, which factors lead to business model innovation adoption, and which factors are able to create alterations in these relationships.


  • MSc International Marketing Management
  • BA (Hons) Primary Education

Research groups and institutes

  • Global and Strategic Marketing Research Centre