About us

• Professor Costas Katsikeas, Consulting Editor Journal of International Business (JIBS)
• Professor Costas Katsikeas, Co-Editor Journal of the Academy of Marketing Science (JAMS)
• Professor Josko Brakus, Associate Editor of Journal of Consumer Research (JCR)
• Dr Verdiana Gianetti, Editorial Review Board Member -  Journal of Business Research (JBR)
• Dr Aulona Ulqinaku, Associate Editor Europe of Psychology & Marketing (CABS 3) 
• Dr Alessandro Biraglia, Associate Editor of Journal of Business Research  (JBR)
• Dr Maximilian Gerrath, Member of the Editorial Review Board of the journal “Psychology & Marketing” 
• Professor Costas Katikeas, Department Editor Journal of International Business (JIBS), 2017 – 2024
• Dr Aulona Ulqinaku, Guest Editor – Special Issue in Journal of Business Research (CABS 3) on Pricing in Marketing – February 2021
• Dr Ghasem Zaefarian, Associate Editor of the Industrial Marketing Management Journal  (IMM) 2014 
  Dr Ghasem Zaefarian Editorial Review Board for the B2B track in Journal of Business Research (JBR) 2022

• Dr Guiseppe Mussarra, Track Chair American Marketing Association (AMA) Global Marketing SIG, 2024 
• Professor Josko Brakus, Dr Maximillian Gerreath and Dr Shankha Basu, Co-Chair, Society for Consumer Psychology (SCP) Boutique Conference, 2024
• Dr Ghasem Zaefarian, LUBS Doctoral Conference, 2024
• Dr Ghasem Zaefarian, 7th Industrial Marketing Management SUMMIT, January 2024
• Dr Maximilian Gerrath and Dr Aulona Ulqinaku, Co-Chair, Northern European Consumer Research Symposium (NECR) 2023
• Dr Aulona Ulqinaku, Organizing Committee, Northern Europe Consumer Research (NECR) Symposium – September 2021 – ongoing
• Dr Giuseppe Musarra and Dr Karen Tejedor Bowen, Organizing Committee, American Marketing Association (AMA) Global Marketing SIG, 2023
• Dr Guiseppe Mussarra, Track Chair American Marketing Association (AMA) Global Marketing SIG, 2023
• Dr Ghasem Zaefarian, LUBS Doctoral Conference, 2023
• Dr Ghasem Zaefarian, LUBS Doctoral Conference, 2022

• Professor Costas Katsikeas, 8^th Thought Leaders Conference of Marketing, Hangzhou, China, 13 – 14^th April 2024.

• Professor Costas Katsikeas is the recipient of the AMA’s 2023 Significant Contributions to Global Marketing Award, 2023
• Dr Ghasem Zaefarian, Track Paper Award from the 49th EIBA conference, 2023
• Dr Verdiana Gianetti, JAMS Sheth Foundation Best Paper Award (best paper published in 2022 in the Journal of the Academy of Marketing Science) - Finalist, 2022
• Dr Sourindra Banerjee, Winner of Excellence in Global Marketing Research Award, 2022
• Dr Sourindra Banerjee, Winner of Dean’s Award for Research Excellence at LUBS, 2022
• Dr Sourindra Banerjee, Winner of American Marketing Association’s Innovation, Technology and Interactivity for Best Paper for Research on the Practice of Marketing, 2020
• Dr Aulona Ulqinaku, Winner of Early Career Researcher at Leeds University Business School, June 2022
• Dr Aulona Ulqinaku, Recipient of the Journal of Consumer Psychology Park Best Paper Award (i.e., best paper published in JCP three years prior), March 2020
• Dr Aulona Ulqinaku, Recipient of the Psychology & Marketing Best Paper Award presented at XVII Annual Conference of the Italian Marketing Society, October 2020
• Dr Aulona Ulqinaku, Recipient of the Consumer Behavior Track Best Paper Award presented at XVII Annual Conference of the Italian Marketing Society, October 2020

• Dr Aulona Ulqinaku, Co-Investigator in the Consumer Data Research Centre – endorsed by UKRI until Sept 2024, £1.3 mln
• Dr Aulona Ulqinaku, PGR International Mobility Fund – February 2024, £2,500
• Professor Josko Brakus and Dr Karen Tejedor Bowen, Ministry of Science and Technology (Taiwan) project “No Pain, No Gain? How Social Comparison Affects Gym Beginners' Exercise Continuity”, £22,000
• Dr Aulona Ulqinaku, International Research Collaboration Award – February 2024, £ 1,797.9
• Dr Alessandro Biraglia Research England Grant "Reuse to reduce food waste: understanding policy barriers preventing food upcycling", £62,344.73
• Dr Aulona Ulqinaku, National Agency of Scientific Research, Technology, and Innovation (Agjencia Kombëtare e Kërkimit Shkencor, Teknologjisë dhe Inovacionit) – September 2023, Leke 2,400,000 (approximately £20,000)
• Dr Aulona Ulqinaku, CDRC and LIDA Data Scientist Development Programme 2022-23 – October 2023, £19,500
• Dr Aulona Ulqinaku, International Research Collaboration Award for Northern European Consumer Research (NECR) Symposium 2023 – June 2023, £12,893
• Dr Aulona Ulqinaku, CDRC and LIDA Data Scientist Development Programme 2022-23 – April 2023, £19,500
• Dr Aulona Ulqinaku,International Research Collaboration Award, LUBS – June 2023, £1,265.19
• Dr Aulona Ulqinaku, Carlsberg Grant in collaboration with Copenhagen Business School – Dec 2022, £95,000
• Dr Aulona Ulqinaku, International Research Collaboration Award, LUBS – June 2022, £515.91
• Dr Aulona Ulqinaku, LUBS Challenge Fund - £6,000 for application preparation of Young Scholar ESRC, “When less is more: Exploring the interplay between variety-seeking consumption, emotions, and sustainability”
• Dr Aulona Ulqinaku, The Living Lab - £2,000, “The Unanticipated Effects of Goal Monitoring on Perceived Progress and Performance”
• Dr Aulona Ulqinaku, North American Association for Consumer Research PhD Student Travel Grant – $1,300
• Dr Maximilian Gerrath,“Influencer Marketing & Social Causes”, prepared with colleagues at Sheffield University and York University (Dr Hossein Olya, Dr Hamed Ahmadi, Professor Joško Brakus, Dr Nadina Luca, Dr Mahnaz Arvaneh, Dr Ranis Cheng), White Rose Collaboration Fund, 2021
   

Below are the most cited papers from GLOSMARC, with over 1,000 citations each:

• Brand experience: what is it? How is it measured? Does it affect loyalty?, JJ Brakus, BH Schmitt, L Zarantonello, Journal of Marketing 73 (3), 52-68

• The export development process: an integrative review of empirical models, LC Leonidou, CS Katsikeas, Journal of International Business Studies 27, 517-551

• Antecedents of export venture performance: A theoretical model and empirical assessment, NA Morgan, A Kaleka, CS Katsikeas, Journal of Marketing 68 (1), 90-108

• Firm-level export performance assessment: review, evaluation, and development, CS Katsikeas, LC Leonidou, NA Morgan, Journal of the Academy of Marketing Science 28 (4), 493-511

• Marketing strategy determinants of export performance: a meta-analysis, LC Leonidou, CS Katsikeas, S Samiee, Journal of Business Research 55 (1), 51-67

• Balancing exploration and exploitation: The moderating role of competitive intensity, S Auh, B Menguc, Journal of Business Research 58 (12), 1652-1661

• Creating a firm-level dynamic capability through capitalizing on market orientation and innovativeness, B Menguc, S Auh, Journal of the Academy of Marketing Science 34 (1), 63-73

• An analysis of the barriers hindering small business export development, LC Leonidou, Journal of Small Business Management 42 (3), 279-302

• Benchmarking marketing capabilities for sustainable competitive advantage, DW Vorhies, NA Morgan, Journal of Marketing 69 (1), 80-94

• Market orientation, marketing capabilities, and firm performance, NA Morgan, DW Vorhies, CH Mason, Strategic Management Journal 30 (8), 909-920

• A configuration theory assessment of marketing organization fit with business strategy and its relationship with marketing performance, 
  DW Vorhies, NA Morgan, Journal of Marketing 67 (1), 100-115

• Marketing and business performance, NA Morgan, Journal of the Academy of Marketing Science 40 (1), 102-119

To view the many publications from colleagues within GLOSMARC please click on the staff profile of whose you would like to review.