Research projects

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Current projects

Title Funder Start date End date
An Artificial Intelligence Approach to Financial Vulnerability 1 January 2022 31 August 2023
Entrepreneurship in the Adult Entertainment Industry: Insights from OnlyFans Content Creators 1 September 2021 31 December 2022

Past projects

Title Funder Start date End date
Return Policies 1 January 2021 31 August 2022
Reshaping competence-based future entrepreneurship research and pedagogy 1 January 2020 31 January 2022
When less is more: Exploring the interplay between psychological threats and consumer wellbeing, attitudes, and sustainable behaviour 1 January 2020 31 August 2021
Political Polarisation in Online Debates: The Roles of Brands and Consumers 1 January 2020 31 August 2021
A Multilevel Framework of NPD Alliance Management: The Dynamics of Coopetition in Co-Development Teams 1 February 2019 31 August 2020
Cross-border Customer Engagement in New Product Development: Challenges and Opportunities 1 February 2019 31 August 2020
A tale of two (or more) cities: Neighbourhood rejuvenation through sustainable retailing and marketing strategy 1 February 2019 31 August 2020
Stimulating Virtuous Behaviours: A Subjective Well-Being Perspective 1 February 2019 31 August 2020
Using Option Presentation Formats to Nudge Consumers towards Better Choices 1 February 2019 31 August 2020