Skip to main content
University links
For staff
For Staff
Services A-Z
Student Education Service
For students
Minerva
Mobile apps
For Students
Faculties
Faculty of Arts, Humanities and Cultures
Faculty of Biological Sciences
Faculty of Business
Faculty of Engineering and Physical Sciences
Faculty of Environment
Faculty of Medicine and Health
Faculty of Social Sciences
Lifelong Learning Centre
Language Centre
Other
Staff A-Z
Campus map
Jobs
Alumni
Contacts
Library
IT
VideoLeeds
Leeds University Union
Follow us
Facebook
Twitter
YouTube
LinkedIn
Instagram
Medium
Weibo
The Conversation
Close quicklinks
Menu
Search
Destination
business site
All leeds.ac.uk sites
Leeds University Business School
Search
Close
Home
Study
Undergraduate
Masters
The Leeds MBA
Research degrees
Executive education
Research and innovation
Working with business
Alumni
About us
People
Contact us
Leeds University Business School
Centres and institutes
Global and Strategic Marketing Research Centre
Research projects
Research projects
Search
School (or department)
All departments
Accounting and Finance
Analytics, Technology and Operations
Economics
International Business
Management and Organisations
Marketing
People, Work and Employment
Research
All research groups
Type
All types
Adaptation Information Management Technology
Applied Institute of Research in Economics
Centre for Advanced Studies in Finance
Centre for Employment Relations Innovations and Ch
Centre for Financial Technologies and Innovation
Centre for International Business at the Universit
Credit Management Research Centre
Centre for Operations and Supply Chain Research
Centre for Technology, Innovation and Engagement
Global and Strategic Marketing Research Centre
International Banking institute
Socio-Technical Centre
Workplace Behaviour Research Centre
Centre for Decision Research
Centre for Enterprise and Entrepreneurship Studies
You searched in
Global and Strategic Marketing Research Centre
Current projects
Title
Funder
Start date
End date
How to design effective sustainability marketing communications - the role of political ideology
30 June 2024
31 July 2025
Entrepreneurship in the Adult Entertainment Industry: Insights from OnlyFans Content Creators
1 September 2021
31 December 2024
Past projects
Title
Funder
Start date
End date
Dynamic Green Capabilities and Performance by Firms in the International Contexts: Systematic Literature Review on Green Marketing and Performance
1 August 2023
31 July 2024
An Artificial Intelligence Approach to Financial Vulnerability
1 January 2022
31 August 2023
Reuse to reduce food waste: understanding policy barriers preventing food upcycling
1 November 2022
31 July 2023
Return Policies
1 January 2021
31 August 2022
Reshaping competence-based future entrepreneurship research and pedagogy
1 January 2020
31 January 2022
Political Polarisation in Online Debates: The Roles of Brands and Consumers
1 January 2020
31 August 2021
When less is more: Exploring the interplay between psychological threats and consumer wellbeing, attitudes, and sustainable behaviour
1 January 2020
31 August 2021
Using Option Presentation Formats to Nudge Consumers towards Better Choices
1 February 2019
31 August 2020
A Multilevel Framework of NPD Alliance Management: The Dynamics of Coopetition in Co-Development Teams
1 February 2019
31 August 2020
Cross-border Customer Engagement in New Product Development: Challenges and Opportunities
1 February 2019
31 August 2020
Stimulating Virtuous Behaviours: A Subjective Well-Being Perspective
1 February 2019
31 August 2020
A tale of two (or more) cities: Neighbourhood rejuvenation through sustainable retailing and marketing strategy
1 February 2019
31 August 2020
Back to top