Research projects

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Title	Funder	Start date	End date
An Artificial Intelligence Approach to Financial Vulnerability		1 January 2022	31 August 2023
Entrepreneurship in the Adult Entertainment Industry: Insights from OnlyFans Content Creators		1 September 2021	31 December 2022

Title	Start date	End date
Return Policies	1 January 2021	31 August 2022
Reshaping competence-based future entrepreneurship research and pedagogy	1 January 2020	31 January 2022
When less is more: Exploring the interplay between psychological threats and consumer wellbeing, attitudes, and sustainable behaviour	1 January 2020	31 August 2021
Political Polarisation in Online Debates: The Roles of Brands and Consumers	1 January 2020	31 August 2021
A Multilevel Framework of NPD Alliance Management: The Dynamics of Coopetition in Co-Development Teams	1 February 2019	31 August 2020
Cross-border Customer Engagement in New Product Development: Challenges and Opportunities	1 February 2019	31 August 2020
A tale of two (or more) cities: Neighbourhood rejuvenation through sustainable retailing and marketing strategy	1 February 2019	31 August 2020
Stimulating Virtuous Behaviours: A Subjective Well-Being Perspective	1 February 2019	31 August 2020
Using Option Presentation Formats to Nudge Consumers towards Better Choices	1 February 2019	31 August 2020