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Global and Strategic Marketing Research Centre
Current projects
Title
Funder
Start date
End date
Entrepreneurship in the Adult Entertainment Industry: Insights from OnlyFans Content Creators
1 September 2021
31 December 2024
Past projects
Title
Funder
Start date
End date
An Artificial Intelligence Approach to Financial Vulnerability
1 January 2022
31 August 2023
Reuse to reduce food waste: understanding policy barriers preventing food upcycling
1 November 2022
31 July 2023
Return Policies
1 January 2021
31 August 2022
Reshaping competence-based future entrepreneurship research and pedagogy
1 January 2020
31 January 2022
Political Polarisation in Online Debates: The Roles of Brands and Consumers
1 January 2020
31 August 2021
When less is more: Exploring the interplay between psychological threats and consumer wellbeing, attitudes, and sustainable behaviour
1 January 2020
31 August 2021
Using Option Presentation Formats to Nudge Consumers towards Better Choices
1 February 2019
31 August 2020
A Multilevel Framework of NPD Alliance Management: The Dynamics of Coopetition in Co-Development Teams
1 February 2019
31 August 2020
Cross-border Customer Engagement in New Product Development: Challenges and Opportunities
1 February 2019
31 August 2020
Stimulating Virtuous Behaviours: A Subjective Well-Being Perspective
1 February 2019
31 August 2020
A tale of two (or more) cities: Neighbourhood rejuvenation through sustainable retailing and marketing strategy
1 February 2019
31 August 2020
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