Md Abrar Ul Kabir
- Email: jfnn1578@leeds.ac.uk
- Thesis title: Strategic Adoption of Generative AI in Marketing
- Supervisors: Ghasem Zaefarian, Dr Najafi-Tavani, Ashutosh Singh
Profile
Abrar is a PhD student in Marketing at the University of Leeds. His research explores the adoption of Generative AI in Marketing tasks by organisations and it’s implications for marketing outcomes, contributing the evolving landscape of marketing strategy. He holds an MSc in Marketing Analytics from Aston Business School, UK and has professional experience spanning across 2 years as marketing analyst and trade marketing manager, leveraging his expertise in data analysis, consumer behaviour and strategic planning.
Qualifications
- MSc, Marketing and Analytics, Aston Business School (Distinction)
- BBA, Marketing, Bangladesh University of Professionals