Dr Josh Morton

Dr Josh Morton


I am a Lecturer (Assistant Professor) in Strategy and Innovation and joined Leeds University Business School in 2017. My PhD explored participative forms of strategy and organisational legitimacy in pluralistic contexts. I have worked closely with organisations on a number of research and consultancy projects, many of which are ongoing, including with Accenture, Deloitte, IBM, CILIP, Microsoft, Wikimedia, and the NHS. I am currently PI on an ESRC funded project with the digital futures at work research centre (Digit) on Digital Strategy Work. I am also a Digit centre Associate Fellow. 

My research interests focus on strategy and innovation, including; pluralistic contexts, strategic agility, digital strategizing, open strategy, crowd innovation, legitimation, and digital innovation. I have published in high-ranked journals (e.g., CABS 3 and 4 level) and often present at leading conferences including the Academy of Management Annual Meeting, European Group for Organizational Studies (EGOS), Strategic Management Society Annual Conference/Special Conferences, International Conference on Information Systems, European Conference on Information Systems, IFIP 8.2 Working Conference, and the Hawaii International Conference on System Sciences

Engagement and other roles:

  • Reviewer for numerous journals and publishers such as: Journal of Strategic Information Systems, Organization Studies, Information Systems Journal, California Management Review, Journal of Business Ethics, Long Range Planning, Systems Research and Behavioral Science, Journal of Strategy and Management, SAGE Open, Oxford University Press, MIT Press, and others.
  • Conference commitee member and track chair at numerous conferences, e.g., the 2020 SMS Special Conference in Berkeley, California (track: Technology Innovation, Platforms, and Ecosystems in an Autonomous and Connected World), 2020 and 2021 Australasian Conference on Information Systems in Wellington, New Zealand and Sydney, Australia (track: Strategy, Governance, and Leadership in the Digital Age). 
  • Associate Editor at International Conference on Information Systems (2018) and European Conference on Information Systems (2020, 2021). 
  • Editor for Henry Stewart Talks (comissioned series on Digital Innovation). 
  • Session chair at Academy of Management Annual Meeting, EGOS, Strategic Management Society Conference and other conferences.
  • Reviewer for various conferences.

Awards and fellowships:

  • Associate Fellow at digital futures at work research centre (Digit). 
  • Outstanding Reviewer Award, Academy of Management, 2021 (SAP Interest Group). 
  • LITE transformation fellowship (University of Leeds). 
  • External member of the Knowledge and the Digital Economy Research Interest Group (KDE-RIG) (Loughborough University). 

Research interests

My current funded research projects are: 

£31,368, funded by ESRC, PI – A Framework for Digital Strategy Work: Exploring Inclusion and Transparency in the Strategy Process. 

£9,260, funded by LUBS, CO-I – Collaborative decentralised crowd innovation to address complex social problems.

£25,500, funded by LUBS/DUBS, CO-I – Collective ideation and innovation processes in healthcare (with University of Leeds Medical School and Durham University Business School).


  • PhD Loughborough University¬†
  • MSc Loughborough University (Distinction)
  • BSc University of Sheffield (First-class)

Professional memberships

  • Academy of Management
  • European Group for Organizational Studies
  • Association for Information Systems
  • Strategic Management Society
  • Strategy as Practice International-Network
  • Open Strategy Network

Student education

I teach Strategic Management at Undergraduate and Executive Education levels (Strategy for Business Leaders) and supervise Postgraduate and MBA level Dissertations.

From 2017-2021 I was programme director for MSc Global Strategy and Innovation Management. 

From 2020-2022 I was awarded a University LITE transformation fellowship for developing innovative Strategic Management teaching materials with colleagues at Leeds University Business School. 

I also supervise Management PhD students, and act as a mentor and supervisor for Laidlaw Scholars through the Laidlaw Foundation. 

My current PhD students are:

Yasmeen Aldhafiri – Temporality and Institutional Logics in a Case of Organisational Digital Transformation (with Dr Aljona Zorina). 

Peiwen (Dana) Wang – CEO Leadership and Industry 4.0 (with Prof. Jatinder Sidhu).

Tiantian (Richo) Qin – Open Digital Strategy Work (with Prof. Krsto Pandza).

Shiyan Sheng – Innovation Processes and Industrial IoT (with Prof. Krsto Pandza). 

If you are interested in PhD study then you are welcome to contact me directly. Please ensure your proposal is well developed and aligned with my research interests. 

Research groups and institutes

  • Centre for Technology Innovation and Engagement

Current postgraduate researchers