Tiantian Qin
- Email: ml18tq@leeds.ac.uk
- Thesis title: Strategy sensemaking in social media context: How are strategists framing strategic issues on social media to increase strategy transparency?
- Supervisors: Dr Josh Morton, Professor Krsto Pandza
Profile
Tiantian is a postgraduate researcher at the Leeds University Business School since October 2021. Upon graduating with a Master’s degree in Global Strategy and Innovation management from the University of University of Leeds.
Her experiences inspired her to pursue a PhD to further develop her knowledge on management and strategy management. In her doctoral project she investigates the Strategy sensemaking in social media context: How are strategists framing strategic issues on social media to increase strategy transparency?
Research Experience
Academic Year 2021/2022
-
“A Framework for Digital Strategy Work”— UKRI funded, as research assistant
Academic Year 2023/2024
-
JMS SI project with Professor Krsto Pandza & Professor Jatinder S. Sidhu, as research assistant
Teaching Experience
Academic Year 2023/2024
- LUBS 5976: Digital Transformation Management (Teaching & Marking)
- LUBS 3070: Strategic Management
Academic Year 2024/2025
- LUBS 3990: Innovation Thinking & Practice
- LUBS 5997: Organising for Strategy & Innovation in the Digital World (Reviewing and Designing module)
- LUBS 2065: Managing Innovation in Business
- LUBS 3070: Strategic Management
Research interests
Strategy-as-pracrice.
Strategy sensemaking.
Strategy communication.
Social media.
Open strategy.
Qualifications
- BSc Auditing – Sichuan Normal University
- MSc Global Strategy and Innovation Management – University of Leeds
- Advanced Diploma in Accounting and Business - ACCA