Tiantian Qin

Tiantian Qin


Tiantian is a postgraduate researcher at the Leeds University Business School since October 2021. Upon graduating with a Master’s degree in Global Strategy and Innovation management from the University of University of Leeds.

Her experiences inspired her to pursue a PhD to further develop her knowledge on management and strategy management. In her doctoral project she investigates the Strategy sensemaking in social media context: How are strategists framing strategic issues on social media to increase strategy transparency?

Research Experience

Academic Year 2021/2022

  • “A Framework for Digital Strategy Work”— UKRI funded, as research assistant

Teaching Experience

Academic Year 2023/2024

  • LUBS 5976: Digital Transformation Management
  • LUBS 3070: Strategic Management

Research interests


Strategy sensemaking.

Strategy discorse.

Social media.

Open strategy.


  • MSc Global Strategy and Innovation Management – University of Leeds 
  • BSc Auditing – Sichuan Normal University
  • Advanced Diploma in Accounting and Business - ACCA