Dr Vita Kadile

Dr Vita Kadile


Vita Kadile is a Lecturer in Marketing at Leeds University Business School and a Programme Director for MA Advertising & Marketing. Prior to this position she was working as a Research Fellow in the Marketing division. Her research interests include cognitive and behavioural entrepreneurship, international and strategic marketing. Her work has been awarded with a prestigious 'Research Impact Prize' for outstanding contribution into impact beyond academia. Before commencing her academic career, Vita Kadile worked as a Marketing Manager in a large hotel, where she gained extensive practical insights in corporate strategy development, international promotion, and internal marketing.


  • Programme Director, MA Advertising & Marketing

Research interests

Entrepreneurial Marketing, Cognitive and Behavioural Entrepreneurship
International Marketing, Export Marketing
Strategic Marketing, Capabilities, and Performance
International Franchising Relationships
Strategic Orientations
Interorganisational Relationships


  • PhD Entrepreneurial Marketing, Leeds University Business School
  • MSc International Marketing Management, Leeds University Business School
  • BSc Economics and Management, University of Latvia

Professional memberships

  • Global and Strategic Marketing Research Centre
  • American Marketing Association
  • Academy of Marketing Science
  • European International Business Academy
  • British Academy of Management
  • European Marketing Academy

Student education

Teaching at UG and PG levels in the areas of marketing research and strategy since 2012.

Research groups and institutes

  • Global and Strategic Marketing Research Centre

Current postgraduate researchers