Dr Vita Kadile
- Position: Lecturer in Marketing
- Areas of expertise: Cognitive and Behavioural Entrepreneurship; International Marketing; Strategic Marketing.
- Email: V.Kadile@leeds.ac.uk
- Phone: +44(0)113 343 3217
- Location: 1.13 LUBS
- Website: LinkedIn | Googlescholar | Researchgate | ORCID
Profile
Vita Kadile is a Lecturer (Assistant Professor) in Marketing at Leeds University Business School and a Programme Director for MA Advertising & Marketing. Prior to this position she was working as a Research Fellow in the Marketing Department. Her research interests include cognitive and behavioural entrepreneurship, international and strategic marketing. Her work has been awarded with a prestigious 'Research Impact Prize' for outstanding contribution into impact beyond academia. Before commencing her academic career, Vita Kadile worked as a Marketing Manager in a large hotel, where she gained extensive practical insights in corporate strategy development, international promotion, and internal marketing.
Responsibilities
- Programme Director, MA Advertising & Marketing
Research interests
Entrepreneurial marketing, Cognitive and Behavioural Entrepreneurship
Entrepreneurial Competencies and Intentions
Start-ups and SMEs
International Marketing, Strategic Marketing
International Franchising Relationships
Interorganisational Relationships
Qualifications
- CABS Certified Management & Business Educator (CMBE)
- Advance HE Aurora Women in Leadership Programme
- PhD Entrepreneurial Marketing, Leeds University Business School
- MSc International Marketing Management, Leeds University Business School
- BSc Economics and Management, University of Latvia
Professional memberships
- Global and Strategic Marketing Research Centre
- American Marketing Association
- Academy of Marketing Science
- European International Business Academy
- British Academy of Management
- European Marketing Academy
Student education
Teaching at UG and PG levels in the areas of marketing research and strategy since 2012.
Research groups and institutes
- Global and Strategic Marketing Research Centre