Dr Vita Kadile

Profile

Vita Kadile is a Lecturer (Assistant Professor) in Marketing at Leeds University Business School and a Programme Director for MSc Marketing management with Advertising. Prior to this position she was working as a Research Fellow in the Marketing Department. Her research interests include cognitive and behavioural entrepreneurship, international and strategic marketing. Her work has been published in internationally recognised outputs and awarded with a prestigious 'Research Impact Prize' for outstanding contribution into impact beyond academia.

In her academic role, Vita oversees one of the largest Postgraduate programmes in the School, leads and teaches on Research Methods for Marketing module and serves as an Academic Advisory Board member and business educator for the Goldman Sachs 10,000 Women foundation. She also acts as an Academic Co-Lead of the Business School for Athena SWAN Charter, working towards achieving gender equality in academia. As an Associate Editor in the Journal of Small Business Management, VIta is responsible for the entrepreneurship and SMEs article submissions.

Before commencing her academic career, Vita Kadile worked as a Marketing Manager in a large hotel, where she gained extensive practical insights in corporate strategy development, international promotion, and internal marketing.

Responsibilities

• Academic Co-Lead of the Leeds University Business School for Athena SWAN Charter
• Associate Editor at the Journal of Small Business Management
• Programme Director, MSc Marketing Management with Advertising

Research interests

Entrepreneurial marketing, Cognitive and Behavioural Entrepreneurship
Entrepreneurial Competencies and Intentions
Start-ups and SMEs
Venture Accelerators and Incubators
International Marketing, Strategic Marketing
International Franchising Relationships
Interorganisational Relationships

Qualifications

• CABS Certified Management & Business Educator (CMBE)
• Advance HE Aurora Women in Leadership Programme
• PhD Entrepreneurial Marketing, Leeds University Business School
• MSc International Marketing Management, Leeds University Business School
• BSc Economics and Management, University of Latvia

Professional memberships

• Global and Strategic Marketing Research Centre
• American Marketing Association
• Academy of Marketing Science
• European International Business Academy
• British Academy of Management
• European Marketing Academy
• Goldman Sachs 10,000 Women

Student education

Teaching at UG and PG levels in the areas of marketing research and strategy since 2012.

Research groups and institutes

• Global and Strategic Marketing Research Centre

Current postgraduate researchers

• Maria Sava