Maria Sava
- Email: bn19mvs@leeds.ac.uk
- Supervisors: Dr Vita Kadile, Professor Aristeidis Theotokis, Dr Magnus Hultman
Profile
Maria is a postgraduate researcher at Leeds University Business School. Her research is supported by the prestigious Marketing Scholarship from Leeds University Business School. She holds a MSc degree in International Marketing Management from the University of Leeds, UK (2020) and a BA degree in Sociology & Media Studies from the University of Portsmouth, UK (2014).
Research interests
Research interests:
- Consumer Psychology: the role of different cognitive processes on consumers’ response to marketing startegies and their decision to select, purchase, use and discard brands and their products/services
- Political Ideology: the impact of political ideology on consumer and managerial decision-making
- Strategic Decison-Making: heuristics and biases in the decision-making process, characteristics of the decision maker, environmental context
Methods : Experimental Research, Case Studeis, Content Analysis,
Qualifications
- MSc International Marketing Management, University of Leeds
- BA Sociology & Media Studies, University of Portsmouth
Research groups and institutes
- Global and Strategic Marketing Research Centre