Research projects

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School (or department) All departments Accounting and Finance Analytics, Technology and Operations Economics International Business Management and Organisations Marketing People, Work and Employment Research All research groups

Type All types Centre for Decision Research Centre for Employment Relations Innovations and Ch Centre for Financial Technologies and Innovation Centre for International Business at the Universit Centre for Technology, Operations and Supply Chain Analysis Global and Strategic Marketing Research Centre

Current projects

Title	Funder	Start date	End date
Entrepreneurship in the Adult Entertainment Industry: Insights from OnlyFans Content Creators		1 September 2021	8 February 2031
Promoting sustainable digital consumption in the era of AI-driven social media marketing		1 January 2025	31 July 2026

Past projects

Title	Funder	Start date	End date
How to design effective sustainability marketing communications - the role of political ideology		30 June 2024	31 July 2025
Dynamic Green Capabilities and Performance by Firms in the International Contexts: Systematic Literature Review on Green Marketing and Performance		1 August 2023	31 July 2024
An Artificial Intelligence Approach to Financial Vulnerability		1 January 2022	31 August 2023
Reuse to reduce food waste: understanding policy barriers preventing food upcycling		1 November 2022	31 July 2023
Return Policies		1 January 2021	31 August 2022
Reshaping competence-based future entrepreneurship research and pedagogy		1 January 2020	31 January 2022
Political Polarisation in Online Debates: The Roles of Brands and Consumers		1 January 2020	31 August 2021
When less is more: Exploring the interplay between psychological threats and consumer wellbeing, attitudes, and sustainable behaviour		1 January 2020	31 August 2021
Using Option Presentation Formats to Nudge Consumers towards Better Choices		1 February 2019	31 August 2020
A Multilevel Framework of NPD Alliance Management: The Dynamics of Coopetition in Co-Development Teams		1 February 2019	31 August 2020
Cross-border Customer Engagement in New Product Development: Challenges and Opportunities		1 February 2019	31 August 2020
Stimulating Virtuous Behaviours: A Subjective Well-Being Perspective		1 February 2019	31 August 2020
A tale of two (or more) cities: Neighbourhood rejuvenation through sustainable retailing and marketing strategy		1 February 2019	31 August 2020