Professor Alessandro Biraglia inaugural lecture: Marketing in our lives

Join Professor Alessandro Biraglia to explore how marketing shapes our choices, identities and culture in everyday life.

Alessandro Biraglia is a Professor of Marketing and Behavioural Science in the Marketing Department at Leeds University Business School and he will deliver his inaugural lecture on “Marketing in Our Lives.”

About this lecture

Marketing is everywhere. From the music we stream and the brands we wear to the causes we support and the stories we share about ourselves. In his inaugural lecture, Professor Alessandro Biraglia will explore how marketing shapes our choices, identities, and culture. Drawing on his research and examples from pop culture, creative industries, and everyday consumption, he will show how marketing influences what we value, how we connect with others, and even how we remember people after they’re gone, such as through posthumous artistic releases.

Rather than focusing on advertising or selling, this talk will reveal how marketing helps us make meaning in a complex world, and how we can engage with it more consciously as citizens and consumers. The goal is simple: to understand not just how marketing works, but why it matters in our daily lives.

About the speaker

Alessandro Biraglia is Professor of Marketing and Behavioural Science at Leeds University Business School, in the Marketing Department. With a background in social psychology from Sapienza University in Rome and a PhD in Marketing from the University of Leeds, Alessandro’s research examines how consumers and brands behave in the wider socio-political arena. His work has appeared in leading marketing and management journals such as the Journal of Marketing, Journal of Consumer Research, Journal of Small Business Management, Journal of Business Research, and Psychology & Marketing among others. He is Associate Editor at the Journal of Business Research and serves on editorial boards for several international journals. Alongside his research, Alessandro serves as the Faculty Academic Lead for External Engagement Research as well as Head of Year for two Undergraduate programmes.

Register via Eventbrite

What is an inaugural lecture?

An inaugural lecture is a significant milestone in any academic’s career, recognising their promotion to Professor. It also offers an opportunity for our new professorial colleagues to showcase their work and innovative research with a broad audience, including members of the public, family, friends, and colleagues.

This lecture is part of a new faculty-wide series at Leeds University Business School celebrating our professors’ achievements and the exceptional teaching, research, and expertise across our departments.