Improving Export Promotion and Support for Businesses in West Yorkshire
- Date: Wednesday 19 June 2024, 12:00 – 16:30
- Location: Park Plaza Hotel, City Square, Leeds, Boar Ln, City Square, Leeds LS1 5NS
- Type: Ideas in Practice
- Cost: Free
Join this in-person workshop, exploring how to increase the effectiveness of export support and promotion services in the region.
Register your place on Eventbrite
West Yorkshire has a low proportion of exports compared to some other UK regions. Our research has highlighted the complexity and lack of understanding of the role of organisations involved in providing export promotion and support services to companies in the region. This situation hampers the effectiveness of providing services to help companies to begin to export or to further develop their existing export markets.
Through this event, we aim to catalyse a collective effort towards rectifying and improving this situation, fostering a collaborative environment where stakeholders can strategise and implement measures together to enhance the effectiveness of export support services.
Workshop objectives:
- Get a real grasp of the strengths and weaknesses of West Yorkshire’s network of export support.
- Collaborate on creating a plan to enhance regional export services that will encourage companies to start or to develop exporting. Considerations to take into account include:
o sectors or industries,
o different experiences of exporting,
o geographical locations within the region,
o types of companies (services/manufacturing; size, etc.). - Discuss how the research results might influence the West Yorkshire Combined Authority’s (WYCA’s) work to help compaies access appropriate organisations to obtain the information and support relevant to their needs: https://tradewestyorkshire.org.uk/.
We aim to welcome attendees from export-related organisations, government agencies, policymaking and export-promoting positions, and academia.
The programme centralises around the research team’s interviews and survey findings, with presentations from Leeds University Business School and the West Yorkshire Combined Authority, and contributions to the roundtable discussions are actively encouraged in order for strategic steps forward to be made in improving exporting and support for businesses in the region.
Workshop Programme:
| 12:00 | Arrival and networking lunch |
| 13:00 |
Welcome and outline of the aims of the workshop Frank McDonald, Professor of International Business at Leeds University Business School |
| 13:15 |
Presentation of interview findings Giles Blackburn, Visiting Scholar of International Business at Leeds University Business School – Key challenges and opportunities in enhancing the effectiveness of the network of organisations involved in export promotion and support services |
| 13:40 |
Roundtable discussions • How might we enhance the effectiveness of the network of agencies that provide export promotion services? |
| 14:45 | Refreshment break |
| 15:05 |
Presentation |
| 15:25 |
Roundtable discussions • Can we improve access for companies by developing online gateways that provide quick and easy contact to appropriate organisations in the network of export promotion providers? |
| 16:30 | Workshop close |
If you have any questions about this event, please contact Grace Carter at Leeds University Business School.